Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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Indoor Media

DECEMBER 30, 2020

This pandemic has led many salons to get creative with their advertising. From highlighting their best work to curating a confident social media presence, beauty insiders are often leading the way in smart, trendy advertising. More often than not, local businesses turn to coupon advertising, and salons are no different.

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Indoor Media

JULY 1, 2020

With the right car wash coupons, you can set yourself apart from that “other” car wash down the street. There are ways to get your coupon in the hands of those dirty car-owners in your community. But first, let’s take a look at some examples of coupons that can attract customers to YOUR car wash. Great Offer.

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Indoor Media

APRIL 8, 2021

When it comes to advertising, it’s best to feel out all your options. In some cases, it can be helpful to take advantage of different mediums during different seasons. Similarly, looking into grocery store advertising around the holidays is an easy way to reach your customers when they’re shopping for their families.

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Indoor Media

OCTOBER 19, 2020

But if you’re a restaurant, realtor, lawyer, or other local business, there’s a captive audience you could be advertising to right now —and that’s grocery store shoppers. 9 times out of 10, when you walk into a grocery store you’ll smell the bakery and might be greeted with a great floral display. We’ve all been there.

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Indoor Media

JULY 29, 2020

The coupon giant boasts some significant benefits — targeted, local ads — but many users have seen its pitfalls. Through our own research, we learned how to post a deal on Groupon and three things every auto repair shop should watch out for. Groupon’s coupon advertising platform is easy to set up and manage.

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Coupons Advertising Website Management Small Business 154

Indoor Media

JULY 29, 2021

Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. If you don’t focus your messaging and place your advertisements strategically, how will you drive business growth? Sure, some folks might react well to your advertisements and patronize your business.

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Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

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The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. 5 On-Site Restaurant Advertising Ideas Don’t undervalue your restaurant’s in-house marketing efforts.

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Indoor Media

AUGUST 29, 2017

Give consumers a coupon, and they are more likely to use it at your restaurant; with any luck, they will be impressed by your food and service and return. Register tape advertising has become an effective way of delivering restaurant coupon ads via receipts given to customers at grocery stores. Double-sized Ads. Twin Offers.

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Indoor Media

NOVEMBER 26, 2020

When you plan your advertising campaign, it may be helpful to review why you went into business in the first place. To examine this, we’ll walk you through a sales cycle concept and then reveal some of our core values in advertising. How to Determine Your Sales Cycle Different businesses need to advertise differently.

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Modern Restaurant Management

MARCH 27, 2024

Those who go the extra mile by offering a free dessert on a customer's birthday or giving a flower to each table on Valentine’s Day can ensure that an establishment stands out and is remembered for a patron’s next big occasion. Punch cards, coupons, point systems, and even exclusive products can keep customers coming back.

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Customer Service Loyalty Program Customer Experience Employee Relations 189

Indoor Media

OCTOBER 15, 2020

For many, the major drawback of advertising is the cost. Some people believe it will be too expensive to advertise their business, or that their specific audience doesn’t need to be reminded they exist. Often, one of the best places to advertise are grocery stores. Neither attitude is going to bring in any business.

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Indoor Media

JANUARY 2, 2018

Advertising clichés. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Here are several clichés you should immediately stop using in your advertising … and never go back: “Check Out Our Ad”. When is a coupon not a coupon?

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Advertising Coupons Customer Service Consumer Goods 78

Indoor Media

JUNE 10, 2019

A coupon is a coupon is a coupon. There are some coupons that offer more than others. When your coupon is a great deal, it can be the difference between a prospect eating at your restaurant versus a competitor’s. Let’s take a look at the leaders in each space to see which one is best for your restaurant.

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Modern Restaurant Management

OCTOBER 20, 2023

Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in. A Restaurant Pulse Check by Vericast found that nearly half of consumers plan to spend less on dining out in 2023. These relationships are extremely valuable in the context of marketing efforts.

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Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

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Indoor Media

NOVEMBER 5, 2020

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement.

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Advertising Coupons Consumer Goods Customer Service 148

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. This article, and our series of posts about digital marketing, will guide you through actionable steps you can take to knock your digital marketing out of the park! Measuring the success of advertising relies heavily on your expectations.

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Advertising Social Media Website Management Email Marketing 78

Indoor Media

DECEMBER 14, 2020

IndoorMedia has always focused on helping people grow their business through smart advertising, and right now, it’s more important than ever to invest in proven tactics. Take this Wisconsin restaurant , for example. Why not take advantage of the free media coverage? The idea became a huge hit and made for a great news story.

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Indoor Media

MAY 21, 2020

To get new customers into your auto repair shop, you need to advertise. Thousands of automotive businesses have generated customers, and more importantly profit, from coupon advertising. Rather than giving a discount, this coupon sets a specific dollar amount for the oil change service. My search didn’t take long.

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Coupons Advertising Customer Service Pricing 103

Indoor Media

AUGUST 16, 2021

Try to remember the last advertisement you saw. Online advertising is incredibly pervasive. Google is an advertising company masquerading as a search engine company. Alphabet, Google’s parent company, collects 80 percent of its revenue from advertising. Traditional advertising is still incredibly important.

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Advertising Small Business Catering Reference 78

Indoor Media

DECEMBER 18, 2020

Online advertising and cyber solutions might help get customers in the door, but you’ll need tried-and-true human interaction to round out your customer outreach strategies for dry cleaners. Obviously, you’re doing something right, so find out why those regulars keep coming back. If that seems too easy, take it up a notch.

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Modern Restaurant Management

JULY 6, 2022

Substantial price hikes on restaurant menus are causing consumers to choose other options aside from eating or taking out, and a ‘tipping point’ is on the horizon where inflation will depress overall demand. Eating out and ordering less : As part of this overall cut in spending, consumers are simply dining out less.

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Consumer Goods Coupons Loyalty Program Pricing 197

Indoor Media

JULY 25, 2020

While it takes some extreme discipline and patience, your shop can be more profitable with just a few changes. Take a Disciplined Approach to Your Finances. One way to schedule appointments is to send out direct mail postcards that remind customers when their next oil change is due. 6 Ways to Increase Auto Repair Shop Profits.

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Modern Restaurant Management

APRIL 5, 2021

Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Coupons can make your business more welcoming, accessible, or convenient. Not Keeping it Simple Enough.

Marketing 177

Marketing Coupons Consumer Goods Social Media 177

Indoor Media

MARCH 5, 2018

So, she sends out a great offer for her fans to get two glasses for the price of one! So, she sends out a ton of coupons for just three months, let’s everyone know about it on Facebook, and sits back making plans to spend the incoming profits on another great cause! Coupons, like teenagers, find their own way.

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Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

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Modern Restaurant Management

SEPTEMBER 24, 2020

With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity. Eating out, or taking out, is never just about the food. Naturally Cut Out the Waste. Simplify Their Lives. Deliver a Great Experience.

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Indoor Media

JULY 8, 2019

In this digitally-driven world, you might think that online advertising is the best way to go. Before you jump to conclusions, let’s take a few minutes to talk through the pros and cons of both digital ads and printed ads and how to know what’s right for your auto shop. Advertising is not black and white. Who is my audience?

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Advertising Coupons Customer Service Download 60

Indoor Media

APRIL 29, 2021

It’s time to make them the focus of your advertising. However, even before the pandemic, fewer and fewer millennials were spending their money in restaurants and instead choosing take out over brick & mortar reservations. If you’re a restaurant, do what you can to create fast, convenient options for take-out.

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Social Media Advertising Coupons Customer Service 78

Indoor Media

AUGUST 22, 2017

A key to overcoming the fall slowdown is to get creative with advertising and marketing. Here are eight restaurant advertising tips for filling your tables this autumn: 1. This can come in the form of three fall-specific restaurant advertising tips: Boost the value of your coupons—maybe 30 percent off a meal instead of 20 percent.

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Indoor Media

JANUARY 12, 2021

Blogs are a great way to take advantage of free real estate on your website. From your platform, you can share the story of how your restaurant came to life, what continues to inspire you every day, and how the people in your area can take advantage of your phenomenal food and atmosphere.

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7 Shifts

JULY 10, 2020

And now, many states and provinces have already begun rolling out their plans to reopen the economy, and many restaurateurs are now planning out their grand re-opening. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Advertise! ??

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Events Social Media Kitchen Safety Seating 351

Indoor Media

MAY 3, 2021

You’ve done what you can to build out your social media platforms, and you’re starting to see some serious merchandise sales. If more and more people catch on, you’re looking at weeks or months of half-price shoppers and may end up making regulars out of your least helpful customers. appeared first on IndoorMedia.

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Indoor Media

SEPTEMBER 9, 2020

Advertising is like a science experiment. A crucial element of all science experiments is controlling the variables; this applies to your advertising, too! Why not invest a little extra money to get a lot more benefit out of your receipts? Offer Coupons. Control Message and Delivery. Everyone loves a deal!

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Open for Business

APRIL 3, 2023

Think about what makes your restaurant stand out from the competition. Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation.

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