Indoor Media

JUNE 17, 2020

Every small business is unique. While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

FEBRUARY 12, 2020

DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. In many ways, TPO platforms serve as a new advertising mechanism for restaurants.

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. New Bar Options You'll need to decide on the exact business structure. However, it can be expensive and you may not have as much control over the business. Your team : Who do you need to make this work?

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

MARCH 1, 2021

This year, make it your goal to improve your small business’s online presence. For some, that will mean creating a website or claiming a business in google listings. Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content.

Social Media 145

Social Media Small Business Advertising Coupons 145

Indoor Media

DECEMBER 14, 2020

The warm weather meant a great boom for many restaurants and businesses, and outdoor dining helped a semblance of normalcy return to their sales. With chaos in the air, business owners have to get creative — and we’re here to help. When an opportunity presents itself, submit a description of your business and your newsworthy story.

Small Business 144

Small Business Social Media Coupons Advertising 144

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Indoor Media

DECEMBER 11, 2020

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to increase their profits. Why Grocery Store Advertising?

Advertising 147

Advertising Coupons Tip Distribution Small Business 147

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Indoor Media

NOVEMBER 19, 2020

2020 was one of the most difficult years for small businesses. Countless companies failed to stay afloat, let alone expand, so it might be difficult to think about advertising right now. From here, you have to accept that if you’re not advertising, someone else is.

Small Business 151

Small Business Advertising Customer Service Coupons 151

7 Shifts

JULY 10, 2020

Here’s how to plan your restaurant’s grand opening (or re- opening) to get back to business with a bang. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Consider food costs, labor costs, and cost of marketing your reopening.

Events 351

Events Social Media Seating Kitchen Safety 351

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 492

2024 Loyalty Program Food Order 2030 492

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What will entice people to use your business?

Advertising 143

Advertising Coupons White Paper Back of House 143

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Community Oriented Advertising. Establish a Budget.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

Sling

NOVEMBER 24, 2021

It’s vital to get it just right in order to set the best tone for your business going forward. Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Grand Opening Ideas For Small Businesses. 6) Pass Out Flyers.

Small Business 148

Small Business Social Media Advertising Events 148

Indoor Media

FEBRUARY 22, 2021

Whether you’re considering your first campaign or trying to get a better sense of how much you could have saved on your last one, it’s time to set a firm marketing budget. In this guide, we’ll break down the different platforms your business should be marketing on and how to determine how much to spend.

Marketing 137

Marketing Advertising Social Media Coupons 137

Indoor Media

OCTOBER 17, 2017

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. Sound familiar?

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

Indoor Media

MARCH 11, 2021

Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Why Use Coupons?

Coupons 148

Coupons Design Advertising Loyalty Program 148

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Loyal restaurant guests are an important part of any business. Retaining and attracting business is a particularly pressing task.

Loyalty Program 219

Loyalty Program Social Media Customer Service Coupons 219

Indoor Media

MARCH 15, 2021

Everyone makes New Year’s Resolutions — so why wouldn’t your business? Maybe your business met and surpassed heights you never imagined in years prior, or maybe you’ve found some new ideas to work on. Resetting your marketing strategy is not as difficult as it sounds. If you want to start from scratch, that’s fine.

Marketing 148

Marketing Advertising Small Business Merchandise 148

Indoor Media

OCTOBER 19, 2017

As small business owners, you’re busy … to say the least. And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising takes work—and often, the results do not happen overnight. Think again.

Small Business 78

Small Business Advertising Social Media Coupons 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

APRIL 2, 2020

. “As we all know, the restaurant industry has been devastated by the economic impact of the coronavirus crisis, with employees across the nation out of work due to forced business closures,” said Rob Gifford, the Foundation’s president. Toast’s public directory of participating restaurants across the U.S.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Indoor Media

JANUARY 14, 2021

But like all digital marketing, there’s much more beneath the surface. This means a huge exposure loss for your brand and shows why flooding the market isn’t always the best solution. This prevents your small business from seeming “spammy” by showing up in your follower’s feeds too frequently.

Social Media 88

Social Media Small Business Coupons Advertising 88

Indoor Media

SEPTEMBER 9, 2021

They’re all massive, established organizations with big marketing budgets. If you’re reading this, you probably don’t have those same infinite marketing options. But, that’s alright — just because you have a small or local business doesn’t mean you can’t run an effective marketing strategy!

Small Business 78

Small Business Marketing Social Media Advertising 78

SpotOn

NOVEMBER 21, 2024

Plus, you make it easier for your guests to know that there's a table waiting for them, and you can better forecast how busy your days will be during an otherwise unpredictable busy holiday season. Use past data to predict busy times and adjust staffing levels.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Indoor Media

DECEMBER 9, 2020

Why don’t we see more dry cleaning advertisements? There’s an untapped market of unhappy customers that want to switch to another dry cleaner but don’t know how to find one. Advertise locally, and hone in on your image within your community. The majority of the time, your ad will be marketed to a big city like LA or NYC.

Advertising 88

Advertising Coupons Back of House Front of House 88

Restaurant Engine

OCTOBER 14, 2020

You put some time and patience into marketing your restaurant. In this article, we look at local marketing strategies to increase diners that you can start using today. Create a Nextdoor Business Page. With your Nextdoor Business Page , you can plug in and connect with potential customers in your direct vicinity.

Marketing 118

Marketing Social Media Coupons Small Business 118

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. Your biggest asset as a small business is your understanding of your community. Forget Celebrities . Locals Only.

Advertising 148

Advertising Small Business Coupons Customer Service 148

Indoor Media

FEBRUARY 15, 2021

If you are a small business restaurant owner, then you already know that balancing the day to day operations at your restaurant with any other task is a big ask. When business owners are already struggling with these kinds of expenses, they’re not going to want to shell out a lot on marketing.

Loyalty Program 148

Loyalty Program Email Marketing Advertising Back of House 148

The Rail

AUGUST 4, 2022

By Roman Shvidun, Contributor Running a small business today is no small feat, and the narrative is no different for business owners in the food scene. With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

Indoor Media

MARCH 8, 2021

When consumers recognize a brand, they feel comforted and will likely choose this company over a smaller business they are unfamiliar with. While small businesses may not think they need to go to such lengths to get customers in the door, every decision you make affects your brand. That’s just smart advertising.

Advertising 148

Advertising Coupons Small Business Customer Service 148

Restaurant Engine

OCTOBER 16, 2024

Create a plan and a marketing strategy for your grand opening. This article takes a look at seven brilliant ideas for restaurant grand opening marketing. This article takes a look at seven brilliant ideas for restaurant grand opening marketing. Think outside the box and get creative for your grand opening marketing. #4:

Marketing 52

Marketing Social Media Advertising Influencer 52

Indoor Media

APRIL 12, 2021

Hashtag marketing is one of the best ways to drive organic traffic. To attract new fans and followers, you’ll need to market your content to the people who are most likely to follow you. Instead, try to find a few niche tags that are related to your business or market. Check out these hashtags for small businesses: 1.

Small Business 78

Small Business Social Media Advertising Coupons 78

Indoor Media

JANUARY 1, 2018

Six months ago Rick invested in register tape advertising for his restaurant. Realizing he’s made a huge mistake, Rick rushes back to the restaurant to call his Marketing Consultant, ask for forgiveness, and get his coupon advertising campaign back on track. . What to Include. What to Include.

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

Indoor Media

DECEMBER 30, 2020

This pandemic has led many salons to get creative with their advertising. That being said, even before this year of lockdowns and business closures, hair and nail salons have always had to find interesting ways to get a leg up on their competition. Among those are your company’s name, logo, and contact info.

Coupons 78

Coupons Advertising Social Media Customer Service 78

Bingage

NOVEMBER 11, 2022

90% of the population are using WhatsApp and even the small children can handle its features and options. Promoting our products and brands in WhatsApp is said to be WhatsApp marketing. There is a huge chance to increase engagements by whatsapp marketing. Key Benefits of WhatsApp Marketing.

Marketing 98

Marketing Coupons Point of Sale Advertising 98