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2024 was a year of experimentation with AI, with restaurants testing it on customer-facing interactions, like AI drive-thru ordering, with varying degrees of success. Restaurants succeed or fail based on loyalty, which is a direct result of customer experience. One answer to the brand loyalty challenge is to improve personalization.
– Frenchie Audette, VP of Food Service at Divert In 2024, the restaurant industry continued to adjust to changes sparked by 2020. After a challenging 2024, it’s promising to see restaurant operators looking ahead to 2025 with optimism.
For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Loyalty is proving to be the secret sauce — the flavor that ties the whole dish together and keeps guests coming back for more. .=
percent in 2024 — falling short of the 4.1 Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. Meanwhile, Chili’s, which saw average unit volumes increase 16 percent in 2024 , experiences a 3 percent satisfaction drop to 78. At the same time, U.S.
.” How AI is Revolutionizing Restaurants , a Deloitte report based on a survey of 375 global restaurant executives in 11 countries fielded during Q4 2024, explores how operators are using AI. Looking ahead, we do expect to see AI applications for customer loyalty and employee experiences to gain traction.
Reliable experiences build brand loyalty, and systemic processes lead to reliable profit margins. The 2024 State of the Restaurant Industry report revealed that 22 percent of restaurant operators plan to invest in technology like POS software, back-of-house systems, and data analytics in the near future.
Loyaltyprograms and app-exclusive deals. According to RMS’s 2024 survey, Dining in the Digital Age , millennials rank app-only promotions as the most valuable app feature, while Gen X and Boomers favor loyalty-based incentives. Digital transactions now make up 18.6 What drives app usage?
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent during Q4.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. Use data from your POS system, online ordering platform, or loyaltyprogram to divide your customers based on factors like their dining frequency, preferences, or location. or "Do you have outdoor seating?"
This final edition of Modern Restaurant Management (MRM) magazine's Research Roundup for 2024 features news of operator challenges and priorities, delivery trends, wages and hourly worker considerations. Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff.
More than half (54 percent) of independent restaurant owners report making half as much or less than this same time last year, according to a report from Alignable with 51 percent saying customer spending is “much lower” than 2024. Tariffs, attracting new customers, and inflation top the list of concerns.
As of 2024, over half of U.S. In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives. Guest loyalty will be a key trend in 2025.
Integration-Friendly: Easily connects with delivery platforms, accounting tools, and loyaltyprograms. Beyond operational speed, these systems equip business owners with real-time data to make informed decisions. Consider a matcha café that uses an integrated loyaltyprogram through its POS system.
This rapid market growth also gave rise to prosumers – highly skilled and educated consumers who invest in premium equipment. In response, many people began investing in their equipment setups and high-quality coffee to prepare their favourite drinks at home.
Integration with online ordering, loyaltyprograms, and inventory tracking. Add features like online ordering, inventory tracking, and loyaltyprograms. Thank you to the Lavu support team for walking me through program modifications. Use this data to fine-tune your program and keep customers coming back.
Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. Whether it’s speeding up order times, improving inventory management, or boosting loyaltyprograms, every tool should serve a purpose.
We’ve reimagined our drive-thru model, introduced new kitchen technology to improve throughput, and strengthened our loyaltyprogram to keep customers engaged. as of December 2024, according to Homebase payroll data. The pandemic made speed, accuracy, and seamless ordering non-negotiable. more an hour. PIRG Education Fund.
At the beginning of 2024, the NRA reported that 73% of operators expected profit to be less or the same over the year, with 38% saying they didn't make any profit in 2023. These include rent, utilities, licenses, equipment, repairs, credit card processing fees—anything that's not labor or COGS. Overhead costs.
As we reflect on 2024, it’s clear these forces will only accelerate in 2025, bringing both challenges and opportunities for operators. Restaurants Will Leave 2025 Stronger Than They Did in 2024 The last few years have tested the restaurant industry like never before.
3, 2024 – To recover more losses for quick-service restaurant (QSR) operators from the steady increase in delivery orders, Delaget , a leading restaurant data platform company trusted by over 30,000 restaurants, announced today the expansion of its Delaget Recovery solution to address first-party delivery losses. MINNEAPOLIS– Dec.
percentage points less than sales growth from the same two-month period in 2024. This edition ranks the top fraud challenges faced by global food delivery and ride-hailing companies in 2024. Month-over-month sales (+0.1 percent) and transactions (+1.6 percent) also grew. percent, which is about 1.5
Restaurant equipment will be more expensive. billion worth of commercial restaurant equipment, and they won’t be subject to tariffs (unless, of course, they export to other countries). China, meanwhile, exported $55 billion in equipment in 2024, and the tariff on Chinese imports, as of this writing, stands at 145 percent.
Voice of the Restaurant Industry Toast's 2024 Voice of the Restaurant Industry some insights and data suggesting a cautiously optimistic outlook: profits are rising, with 63 percent reporting increased margins compared to last year. As consumer searches for malls are declining, restaurants are breathing life back into malls. percent.
Nearly half (47 percent) of diners say they engage with loyaltyprograms at least once a week, up significantly from just 34 percent in 2023. To improve retention, operators are focused on technology that delivers structured onboarding programs, leadership development, and real-time feedback tools.
Loyaltyprograms also matter: 65 percent of drive-thru users and over 60 percent of takeout and delivery users say membership affects where they order. Starbucks saw the biggest decline in sentiment toward its customer service in 2024 (6.2 percent in 2024. The report explores the forces shaping guest loyalty in 2025.
This is why it’s essential that operators invest in comprehensive training programs and foster a positive work environment. A well-trained, motivated workforce is the cornerstone of exceptional service and high-quality products – two factors that are critical to generating customer loyalty.
An 'Out of the Ordinary' Year for Independents 2024 was an “out of the ordinary” year for independent restaurants, according to TouchBistro's 2025 State of Restaurants Report. Bringing Back Brand Loyalty : To keep customers coming back, operators are reframing the idea of value in their loyaltyprograms.
on average in February and March compared to 2024. The survey, which compared March and April 2025 to March 2024, showed a –32.4% Economic uncertainty continued to be felt with restaurant revenue falling through summer 2024. When we looked at our Paperchase UK customers in early 2024, the average sales decreased slightly by 0.1%
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. An issue that may arise from this in 2024 is data privacy. Read the first part, here. For the second part, click here.
The year 2024 promises a journey of adaptation and fierce competition for the restaurant industry as it manages stronger-than-expected economic data and slowing inflation while dealing with the headwinds of short labor supply, more demanding customers and an uncertain political environment.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. We will rely heavily on the travel industry in 2024 to continue bringing us customers from local cities like Philadelphia, DC, Baltimore, New York, NJ, etc.
Personalization is key to successful loyaltyprograms, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyalty innovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyaltyprogram but haven’t put in place many best practices (i.e.
According to the National Restaurant Association's new Restaurant Technology Trends Report 2024 , the addition of convenience-enhancing options, like accessibility to the restaurant via smartphone, web- or app-based ordering systems and digital or contactless payment options, were most important to customers.
Will 2024 be a comeback year for restaurants? Despite challenges including inventory costs, commission fees and staff turnover, many restaurant owners are expressing optimism about moving forward, according to TouchBistro’s 2024 State of Restaurants Report. I think automation will be the biggest trend of 2024.
.; Co-founder, Carbonate Looking back at 2023, I witnessed a significant shift in how restaurants approach loyaltyprograms. Customers displayed a pronounced preference for flexibility, seeking the capability to modify loyaltyprograms in response to evolving consumer trends and demands.
Many food and beverage establishments have seen success with technology — such as contactless options, automation to support changing workforces and innovative customer loyalty strategies — in their endeavors to meet the demand for safer and more convenient dining experiences.
Cracking the Code of Restaurant App Usage, November 2023 ) What Customers Value RMS segmented respondents by generation, and while preferences varied, all ages placed the most value on: Exclusive deals Loyalty-based incentives Customization What They Don’t Value On the other hand, crashes or technical issues ranked as the biggest pet peeve.
Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyaltyprograms, and special incentives to make each diner feel appreciated and understood.
Enhanced Customer Engagement – Restaurants intensified their commitment to customer engagement, using strategies including personalization, loyaltyprograms, and data analytics to customize offerings and experiences. This helped them improve customer relationships, loyalty, satisfaction, and retention.
. – Frances Allen, President and CEO, Checkers Brand loyalty took priority in 2023. Building these relationships with customers is key to attracting new guests and fostering long-term brand loyalty across locations. – Christine Barone, President, Dutch Bros. – Joe Hand Jr.,
This is where being well-equipped with a fool-proof restaurant marketing plan comes in. You can reward your customers for their loyalty by establishing a card system wherein they'll get a stamp (or a sticker) for every purchase they make. The first (and one of the most important steps) is investing in good equipment.
The organization’s registered dietitians, nurses and medical doctors deliver lunch-and-learns and employee wellness programs in hospitals to provide the education on the evidence behind plant-based nutrition. billion by 2024. Copper Branchofficially launched its new Cauliflower Crust Flatbread program.
Operators plan to increase direct online ordering capabilities in 2024 to take control of takeout profits Tech plays a vital role in increasing earning potential for staff, promoting retention Kiosks provide faster service, resulting in more transactions and higher check averages SAN FRANCISCO, Calif.,
Personalized menu suggestions, higher order accuracy scores, improved loyaltyprograms, and faster services can create an efficient and enjoyable drive-thru experience, leading to happier and more loyal customers.
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