7 Shifts

JANUARY 7, 2021

With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. Which is where your restaurant marketing plan comes in.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

2020 94

2020 Marketing Email Marketing Social Media 94

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. Fast forward to May 2020 and it could not be more true. The Hope of Success.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Lavu

MARCH 19, 2020

It is on the top of everyone’s mind and unavoidable online – the novel coronavirus and COVID-19 pandemic. As of Tuesday, March 17 th , 2020, nineteen states and several metropolitan areas have shutdown restaurants and bars but allow takeout and delivery. Don’t see this as a disadvantage of your establishment.

Online Ordering 93

Online Ordering Ordering Social Media Mobile Ordering 93

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192

2020 Influencer Point of Sale Food Safety 192

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Multichannel Ordering. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises.

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Next Restaurants

JANUARY 27, 2021

At the beginning of 2020, none of us could have imagined how the year would unfold and how COVID-19 would affect our lives. As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. You also want to optimize your online marketing outreach. Have Rotating Specials.

Marketing 111

Marketing Email Marketing Online Ordering Social Media 111

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Here are their responses. Click here for part one.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197

Modern Restaurant Management

JANUARY 13, 2020

Now that the new year is here, it’s the perfect time for restaurant operators to review their 2019 performance and identify areas that can be improved in 2020. Specifically, restaurant operators will want to look at data insights from their POS system, customer transactions, and payroll to identify 2020 goals.

2020 189

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Modern Restaurant Management

JANUARY 22, 2021

“This new model will allow our franchisees to go-to-market quicker than ever before, while reducing the overall development and operational costs,” said Jim Stevens, president of Golden Chick. INAA will develop 10 restaurants in the Dallas-Fort Worth market, with the first location scheduled to open this year.

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Franchise Franchising 2020 2021 203

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

7 Shifts

MAY 1, 2020

Order online at unayxe.com or call 306.978.0116. ??: jennabocking A post shared by Picaro (@picaroyxe) on Apr 1, 2020 at 3:26pm PDT. Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! A weekly meal kit subscription?

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FOH Online Ordering Delivery Food Supply 364

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . The COVID-19 pandemic has revolutionized the global restaurant business scenario and hence, the online sector has seen a tremendous surge. As a result, today, customers are more comfortable in searching and ordering food online.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. Online Ordering Link.

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

ChowNow

MAY 7, 2019

If you haven’t started offering online ordering yet, you’re not alone. If you have online ordering at your restaurant but you’re still trying to figure out how to give your customers a superior experience without breaking the bank—well, you’re not alone there either. How many orders do you currently do per day?

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Online Ordering Ordering Mobile Ordering Demo 79

Modern Restaurant Management

DECEMBER 29, 2020

2020 threw unprecedented challenges our way, causing chaos throughout the food and beverage industries. In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. Go All Out with Online Ordering. Digitize Your Menu. Don’t forget social media.

2021 208

2021 Technology Online Ordering Email Marketing 208

Modern Restaurant Management

NOVEMBER 23, 2021

They can invite guests who always order a drink to a holiday cocktail making class with the executive chef, recommend a seasonal dessert based on a guest’s tastes, or build a deeper rapport by acknowledging a couple who always visits around a special holiday. For example, have a guest that always orders dessert when they dine in?

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. This applies to in-person asking as well as online forms.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

ChowNow

JANUARY 6, 2021

To say that 2020 changed the restaurant industry would be an understatement. Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. How to: Find the Best Online Ordering System for Your Restaurant.

2021 148

2021 Mobile Ordering Online Ordering Email Marketing 148

Modern Restaurant Management

DECEMBER 5, 2022

Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency. Contactless payments have become the industry standard and the future of ordering and payment solutions for restaurants of all sizes. The possibilities are truly endless.

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Loyalty Program Mobile Ordering Employee Relations Customer Experience 225

Modern Restaurant Management

DECEMBER 9, 2020

Our 2020 SMS Marketing Report found that checking, sending, and answering text messages is the number way people spend this time. Emails can get caught in SPAM filters or get lost in the jungle that is a typical email inbox. Our customer, the Barn Bowl and Bistro , use the online ordering platform Toast Takeout.

Email Marketing 213

Email Marketing Online Ordering Food Safety Customer Service 213

Modern Restaurant Management

JANUARY 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features a gloomy start to the new year, dining trends for 2020, the importance of discounts, holiday gift card sales results, delivery frustrations, soda curiosity and a consumer culture report. An Uncertain Start to 2020? Download the full report here.

2020 110

2020 Point of Sale Online Ordering Consumer Goods 110

Ken Burgin

FEBRUARY 29, 2020

Plus some thoughts last month on the need for a 2020 Plan B. We have much better management tools for handling cost-cutting – rostering systems , powerful POS systems to pinpoint customer spending, transparent online ordering for the best prices, and bookkeeping systems that give immediate insight into Profit & Loss.

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Food Business

DECEMBER 4, 2020

Now, we need to pay attention, and put as much effort into growing online ordering, newsletters and social media. Alex Perez at Papi’s Cuisine is the owner/operator, who was poised to open his first restaurant in March of 2020. What is unique is his ability to marry his marketing and Squares’ technology to serve up his meals.

Email Marketing 130

Email Marketing Social Media Online Ordering Presentation 130

Lavu

APRIL 17, 2020

Restaurants are looking at marketing from a new perspective in today’s uncertain times, and need a way to spread the word about offers without a marketing budget. Now is not the time to stop marketing and close up shop, it’s time to double your efforts and keep providing people with delicious meals.

Marketing 83

Marketing Email Marketing Social Media Loyalty Program 83

Touch Bistro

APRIL 28, 2021

As the COVID-19 pandemic slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021 recovery plan. In other words, gift card marketing is a valuable way to diversify your revenue stream, while increasing customer volume – two factors that are essential to business recovery in 2021.

Marketing 98

Marketing Email Marketing Social Media Guest Recovery 98

Modern Restaurant Management

OCTOBER 1, 2020

Delivery, digital ordering and the digital tools associated are at the heart of many discussions in the industry. For all of the discussion about delivery, curbside and pick up orders represent an-at-least equally sizeable percentage of restaurant business in 2020, if not far larger.

Delivery 197

Delivery Loyalty Program Download Online Ordering 197

ChowNow

JANUARY 6, 2022

To say that 2020 devastated restaurant profitability would be an understatement. Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. How to: Find the Best Online Ordering System for Your Restaurant.

2022 78

2022 Mobile Ordering Online Ordering Email Marketing 78

Goliath Consulting

AUGUST 2, 2022

However, most restaurants were still getting more delivery orders than ever. Because of the vast influx of delivery orders, restaurants have ramped up their takeout, delivery, and online ordering services either through their system or third-party delivery apps such as DoorDash, UberEats, GrubHub, and more. ” 3 .

Delivery 78

Delivery Online Ordering Food Website Management 78

Restaurant365

NOVEMBER 19, 2019

Here are the top 10 operational challenges restauranteurs should expect in 2020: 1. With nearly half of the United States imposing higher minimum wages starting in 2020, restaurants also need to focus on optimizing labor costs (especially as a percentage of sales). Finding and training staff.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

JUNE 29, 2023

Now, almost every restaurant offers delivery, almost every restaurant connects to Ubereats or DoorDash or has an online ordering platform and almost every restaurant uses a reservation system or even a loyalty platform. 2020 fast-tracked the adoption of omnichannel for even the most traditional dine-in establishments.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Indoor Media

NOVEMBER 4, 2021

However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

7 Shifts

NOVEMBER 3, 2021

million in 2020 alone. This is why, according to research from Sift , 62% of American restaurant guests fear data breaches in restaurants, and are often hesitant to order directly from restaurants that don't make them feel as though their data is safe. The cost of restaurant cybersecurity. million dollars, up from $1.72

Audits 370

Audits POS Loyalty Program Information 370

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Offer Safe and Contact-Free Services.

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Social Media Food Safety Cash Management Kitchen Safety 215