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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 Born between 1995-2012, they range from seven to 24 years of age. billion in spending by others.

Marketing 209
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Entering China’s Emerging Coffee Market

Perfect Daily Grind

Instant coffee was popular in China until 2012 , when imports started to decrease. Between 2008 and 2018 , Chinese coffee consumption increased by 1032%, thanks to the growing influence of Chinese millennials. Guatemalan coffee ready to be sampled at Ocean Grounds Coffee in Beijing. Credit: Ocean Grounds Coffee. US $7) or more”.

Marketing 138
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Effectively Targeting and Marketing to Gen Z

RGU

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 Born between 1995-2012, they range from seven to 24 years of age. billion in spending by others.

article thumbnail

Effectively Targeting and Marketing to Gen Z

RGU

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 Born between 1995-2012, they range from seven to 24 years of age. billion in spending by others.

article thumbnail

Effectively Targeting and Marketing to Gen Z

RGU

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 Born between 1995-2012, they range from seven to 24 years of age. billion in spending by others.

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Dust to Dust

EATER

On TikTok and Instagram, influencers blended adaptogens and powdered algae or collagen into smoothies. I was shocked by the price: $99 per bag, a one-month supply. In contrast to AG1, brands like Erewhon, Moon Juice, and Sun Potion give herbs a celebrity- and influencer- approved sheen.