Should Momofuku Own the Term ‘Chili Crunch’?
EATER
APRIL 5, 2024
Momofuku indeed owns the rights to the term “chile crunch” (spelled with an “e”), which it trademarked in 2023 with the US Patent and Trademark Office, and which Momofuku licenses to others. Today, Hojel uses the name by way of a licensing agreement.) Maintaining trademarks requires policing its use. “It
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