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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Many restaurants didn’t even use smart POS systems consistently. Today, we can pull POS data, website analytics, social media insights, and CRM reports to make data-backed decisions and track ROI in real-time. Proving Value : Back then, we didn’t have access to the data-driven marketing tools we have now.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.

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SaaS POS Systems: Why Cloud-Based POS is the Future of Restaurant Management

Lavu

SaaS POS systems offer a flexible, cloud-based solution that helps restaurants streamline operations, reduce costs, and scale with ease. In this post, we’ll explore why SaaS POS is not just a trend but the future of restaurant management. Often the technician would have to visit your premises for the repairs to be done.

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How to Find the Target Market for Your Restaurant

ChowNow

Your POS system, online ordering system , and customer feedback hold valuable insights: POS & Sales Data: Identify top-selling menu items, peak dining times, and average spending per customer. You may assume your most popular dish is a best-seller, but your POS system shows that customers prefer another item.

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How to Measure and Improve Restaurant Marketing ROI (Free Calculator Inside)

ChowNow

That includes: Design fees or creative work Software tools (like email platforms or POS systems with marketing features) Paid placements (like Google Ads or local sponsorships) Staff time spent managing marketing efforts Leaving these out leads to misleading numbers and often inflated ROI. It depends on the channel.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Implementing a local SEO strategy helps your restaurant appear higher on the results page, increasing your chances of attracting customers looking for dining options near them. Your POS system is another tool that lets you track sales and foot traffic data.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location.