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86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195
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5 Ingredients for Success when Starting a Pizza Shop

Indoor Media

Your storefront, as is your social media, website, or delivery boxes, is essential. To-Do: Create a cohesive brand (logo, colors, messaging) across all platforms Run promotions and highlight unique menu items Ensure your website is mobile-friendly with clear menus and photos 3. Effective scheduling is a cornerstone of staff management.

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When & How to Execute a Restaurant Rebrand

Restaurant Engine

This is great news if you’re a restaurant owner or manager. If you find that your revenue drops are persistent, and you have fewer reservations, or even take out orders, it may be a sign that your restaurant isn’t what people are looking for. Talk to your staff, loyal customers, and even online reviewers to get honest feedback.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make Website metrics can help measure how many people come to your website on average a month.

Marketing 471
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Feed the Front Line, Small Brand, Big Heart and Seafood for Heroes

Modern Restaurant Management

The program connects people who want to support healthcare workers with local restaurants who need orders, through contributions of any size. $10 “With orders down so much right now, feeding hospitals makes a huge difference to our business,” said Paul Barker, Owner of Pauli’s in Boston.

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Menu Engineering: The Science of Optimizing Your Menu to Maximize Profit

7 Shifts

A few common tricks to boost popularity of high-profit items are to: Make these items more prominent on your menu, on social media, or on your website. That sort of streamlining leads to shorter wait times after ordering, faster table turn times, and more satisfied customers. Take it Online. Look at Chili’s , for example.

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