Modern Restaurant Management

JUNE 3, 2025

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing 380

Marketing Loyalty Program Email Marketing Customer Experience 380

Modern Restaurant Management

JULY 16, 2025

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. The agency has grown from a one-woman operation to a team of nine with clients across the U.S. “That’s the difference. . “That’s the difference.

Marketing 474

Marketing Social Media Email Marketing Back of House 474

Modern Restaurant Management

JUNE 27, 2025

Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. AI investments in customer experience are generating impact with 52 percent of brands and 84 percent of operators surveyed currently seeing high customer experience impact. At the same time, U.S.

Loyalty Program 371

Loyalty Program 2025 Customer Experience Customer Service 371

ChowNow

FEBRUARY 12, 2025

Whether youre an independent operator or part of a small chain, visibility is everything. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Even if your food is incredible, youre not operating in a vacuum. Consumer behavior is constantly evolving. Study your competition.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. Sell More, Showing Social Proof People are more likely to order something when they see that other customers tried it already and loved it. or Upselling feels awkward.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

MAY 28, 2025

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

Social Media 251

Social Media Marketing SEO 2025 251

Modern Restaurant Management

MAY 27, 2025

In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.

Insurance 282

Insurance Document Employee Relations 2023 282

ChowNow

JUNE 12, 2025

Train your restaurant staff to mention LTOs to in-house guests, promote them across your social media channels, and feature them in your online ordering system so guests see the promo with enough time to plan and react. LTOs also help you spotlight high-margin items or move excess inventory without slashing prices across the board.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

FEBRUARY 28, 2025

This includes hours of operation (including holiday updates), your website link, phone number, and menu. Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Why rewards programs work.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

You can also use loyalty incentives, like a rewards program that gives customers points when they order through your website but not when they order through third-party apps. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MAY 30, 2025

Figure out your goal, then match it with a promotion that fits your restaurants operations and venue. Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

JULY 11, 2025

For a deeper dive, Modern Restaurant Management (MRM) magazine reached out for insights from Frances Alvarez, Senior Vice President of Brand Management at Beanstalk, a global brand extension licensing agency operating in the F&B space. The rise of food as lifestyle content on social media only amplifies this effect.

License 221

License Social Media Retail Loyalty Program 221

ChowNow

MAY 9, 2025

These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. Segmenting your email list is essential for sending targeted offers.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

MARCH 14, 2025

In this guide, youre going to learn: The key components of effective restaurant operations management Common challenges restaurant owners face (and how to solve them) Best practices to run a more efficient and profitable restaurant Lets explore what it takes to manage restaurant operations like a pro.

Operations 195

Operations Management Management Front of House 195

ChowNow

FEBRUARY 28, 2025

Outside of your website, add your ordering link to your social media bios and posts (also, Stories if youre using Instagram). If youre using ChowNows Rewards Program , you may already have a system in place to reward customers automatically, but you need customers to know about it for it to grow your profits. can boost traffic.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

MAY 22, 2025

The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement. Functional Design Elements While aesthetic considerations remain important, functional design elements directly impact operational efficiency.

Uniforms 221

Uniforms Loyalty Program Front of House Customer Experience 221

ChowNow

FEBRUARY 21, 2025

For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MAY 2, 2025

Why Restaurant Newsletters Are Worth Your Time It can be easy to assume that social media should be the center of your marketing efforts, but when it comes to reaching your most valuable guests and driving real businessemail wins every time. For most operators, sending once or twice a month is a good starting point.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

ChowNow

FEBRUARY 7, 2025

Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Drive repeat business through loyalty programs, email campaigns, and promotions. Promotions, local SEO, and social media ads can help bring more people through your door.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JULY 11, 2025

Showcase Local and Sustainable Ingredients Showcasing local ingredients in your menu has many advantages, including building customer trust, boosting loyalty, and supporting the local economy. This will give you a chance not only to drive your business online but also to get feedback from guests and update your menu regularly.

Menu 221

Menu Marketing Email Marketing Seasonal Menu 221

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

FEBRUARY 24, 2025

Independent restaurants are at a pivotal moment, as the industry confronts multiple challenges including inflation, cost volatility, and extreme weather and adapts to an increasingly complex operating environment, according to the findings of the The James Beard Foundation® (JBF) 2025 Independent Restaurant Industry Report.

2024 251

2024 2023 2025 Loyalty Program 251

The Rail

MARCH 31, 2025

It ensures process consistency and simplifies operations across multiple sites. Operations at Multiple Locations Technology makes managing numerous locations easier in many ways: Centralized Management Systems: Managers can manage multiple locations from one platform. Loyalty programs connect customers and drive repeat business.

Technology 130

Technology Management Management Operations 130

ChowNow

FEBRUARY 28, 2025

For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

DECEMBER 18, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. And the digitization of operations over the past few years means that the industry is getting better at capturing that data. Data, Data, Data.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

MARCH 11, 2025

. – Noah Glass, Founder & CEO of Olo The pandemic was a transformative period for the restaurant industry, leading to significant changes in how both restaurants and consumers operate. Technology continues to transform restaurant operations. The workforce also experienced a major reset. They seek brands they believe in.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

The Rail

DECEMBER 2, 2024

Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. Social media login for easy access.

Delivery 147

Delivery Food Loyalty Program Food Order 147

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. Countless studies have shown that email marketing campaigns deliver one of the highest ROIs ( $42 for every $1 spent ) of any marketing channel, often beating out paid ads, social media, and even SEO.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

The Rail

NOVEMBER 1, 2024

Programs like AutoCAD, SmartDraw, and RoomSketcher offer 3D modeling features. Cloud POS Systems for Seamless Transactions Point of sale (POS) systems are the backbone of restaurant operations. That makes it easy to continue business operations as you move. They can do this without setting foot in the new location.

Innovation 130

Innovation Transportation Loyalty Program Social Media 130

SpotOn

DECEMBER 27, 2024

Loyalty programs offer a rare win-win for restaurant operators and guests alike. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Like most facets of the industry, restaurant loyalty is easier said than done.

Loyalty Program 52

Loyalty Program Point of Sale Online Ordering Front of House 52

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Incentives and loyalty programs encourage repeat business, increase order frequency, and shift customer behavior away from third-party apps. With 72.5%

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

DECEMBER 31, 2024

This final edition of Modern Restaurant Management (MRM) magazine's Research Roundup for 2024 features news of operator challenges and priorities, delivery trends, wages and hourly worker considerations. Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221