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What is a loyalty program, and how can it work for your restaurant?

Open for Business

Loyalty programs gain popularity every year, but there’s nothing new about the practice of rewarding customers for their business. Loyalty programs have come a very long way since then, thanks in part to technology. Quick Links What is a brand loyalty program? What is the purpose of a loyalty program?

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Simple Customer Retention Strategy for Restaurants

7 Shifts

The ideal customer for your business is the one who comes back time and time again. Growing a loyal customer base is a key to growing your business and keeping it profitable year-over-year. Customer retention is one of the most cost-efficient ways to grow your business. This applies to in-person asking as well as online forms.

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The Guide to Suggestive Selling For Restaurant Owners and Employees

7 Shifts

It may seem small to go for a few dollar increases on a check, but as your check average grows, as do your profits. Suggestive selling is a sales tactic that encourages guests to order something that is different from what they had planned to order or usually order in an effort to increase the check size and make their experience better.

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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

Many operators are starting to realize that this omni-channel approach is increasingly essential to guest engagement in order to ensure they’re top of mind from the moment customers discover your restaurant (which often begins online) until well after their meal ends.

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Guide on Providing Excellent Customer Service: Before, During and After The Meal

7 Shifts

Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. Small gestures like these will make your service go from good to great. Avoid overbooking reservations. Overbooking reservations is as much a pain for the restaurant as it is for the customer.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

When done right, email marketing works wonders—you stay top of mind and increase order values. Benefits of Having an Engaging Newsletter for Your Restaurant Business. It helps in business promotion. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book. What are they ordering? Are your customers different in the day than at night? Where are they going?

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