ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JUNE 27, 2025

Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller,

Loyalty Program 371

Loyalty Program 2025 Customer Experience Customer Service 371

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Reservation and table management apps. Reservation and table management apps.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

ChowNow

FEBRUARY 13, 2025

Too many missed reservations? A smart reservation and waitlist system can help. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Guest Experience & Loyalty : Integrate with CRM and loyalty programs to personalize offers and encourage repeat business.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

MAY 9, 2025

To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn. They close the check at the table, apply loyalty rewards, and split payments however the guest wants, all without leaving the patio.

Outdoor 251

Outdoor Mobile Ordering Loyalty Program Fast Casual 251

Modern Restaurant Management

FEBRUARY 17, 2025

This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Hoteliers and restaurant operators are increasingly demanding POS systems that seamlessly connect with CRM, loyalty programs, reservation systems, inventory management, and payroll.

Loyalty Program 221

Loyalty Program Mobile Ordering Customer Experience Customer Service 221

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant. If youve got a big outdoor patio, maybe a summer evening special event is the best move.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

The Rail

APRIL 6, 2025

Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. Implementing Strategic Loyalty Programs Well-crafted loyalty programs create important data on consumer preferences and behavior in addition to concrete incentives for returning.

Guest Recovery 130

Guest Recovery Loyalty Program Consumer Goods Customer Service 130

Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

Marketing 78

Marketing Loyalty Program Email Marketing POS 78

ChowNow

MARCH 14, 2025

Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back.

Operations 195

Operations Management Management Front of House 195

The Restaurant Group

MAY 17, 2025

Introduction to Restaurant Referral Programs Launching a restaurant referral program is a fantastic way to boost your business. A restaurant referral program builds strong restaurant customer loyalty, creates excitement around your brand, and significantly increases your restaurant revenue growth.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78

SpotOn

NOVEMBER 21, 2024

Make the reservation process easier While some people stay home for the holidays, others look for special experiences or want to go out for dinner in larger groups. When you have a reservation and waitlist platform , you can manage your unique experiences, reservations, and your waitlist all from just one place.

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Loyalty Program Seasonal Menu Email Marketing Cash Management 98

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

The Restaurant Group

MARCH 23, 2025

This data allows restaurants to tailor their data-driven marketing strategies and improve customer engagement. Personalized Marketing Who doesn’t love a deal tailored just for them? Expanding Market Reach Increased Visibility An online presence is like having a billboard in the digital world. So why wait?

Online Ordering 78

Online Ordering Food Order Ordering Loyalty Program 78

Lavu

JULY 18, 2025

Whether you’re connecting loyalty programs, online ordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. All successful businesses know they must adapt to the market and customer expectations.

POS 78

POS Loyalty Program Online Ordering Cash Management 78

ChowNow

MAY 16, 2025

Its where potential customers decide if they trust you enough to place an order, reserve a table, or recommend you to a friend. Promote Your App or Rewards Program on Your Restaurant Website If your restaurant has a mobile app or a rewards program, your website should be actively driving signups. Loyalty isnt automatic.

Mobile Ordering 195

Mobile Ordering Loyalty Program Online Ordering Download 195

SpotOn

JANUARY 29, 2025

Among the "Big 4" cloud-based restaurant POS systems—Toast, Square, Clover, and SpotOn—SpotOn offers the best combination of market presence and user satisfaction. Dedicated Loyalty Sign-Up Page for Diners: Simplifying customer enrollment in loyalty programs for higher engagement.

POS 59

POS Marketing Loyalty Program 2025 59

Restaurant Engine

MARCH 12, 2025

Take your restaurant marketing to the next level with AI tools. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. Heres how to optimize your marketing with AI.

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2025 Marketing Loyalty Program Email Marketing 52

The Rail

JANUARY 28, 2025

While alternative financing options like stock loans and microloans can support major upgrades without straining cash reserves, each investment should target specific operational improvements or revenue opportunities. Changes work best in phases, with staff training between each addition.

Cash Management 130

Cash Management Loyalty Program Waste Inventory 130

Restaurant Engine

MAY 14, 2025

Celebrate your customers with loyalty programs and grow your retention rate. According to Metrobi , Loyalty program members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. How can you stand out?

Loyalty Program 52

Loyalty Program Website Management Point of Sale Customer Experience 52

SpotOn

DECEMBER 11, 2024

While fast casual restaurants weren't originally take-out and delivery operations, many have adapted to stay competitive in the market. Loyalty programs Like any other restaurant, repeat business is key. Some fast casual restaurant chains invest heavily in custom apps, email marketing, and points-based reward programs.

Fast Casual 52

Fast Casual Casual Loyalty Program Online Ordering 52

Squirrel Systems

MAY 1, 2025

Optimizing the Bar Program with Digital Tools Beverages, especially alcoholic ones, offer some of the highest profit margins in the restaurant industry. Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Yet many restaurants fail to maximize this potential.

Loyalty Program 59

Loyalty Program Merchandise Email Marketing Mobile Ordering 59

SpotOn

OCTOBER 14, 2024

Marketing and loyalty tools, websites, online ordering, and delivery are all different line items that are sometimes bundled together. Other platforms might charge using a pay-as-you-go model or offer loyalty as an included feature alongside the restaurant POS software. How much does POS hardware cost?

POS 52

POS Loyalty Program Website Management Cash Management 52

Web Diner

FEBRUARY 28, 2025

From Empty Seats to Endless Lines: The Email Marketing Secret Weapon Your Business Needs Whether you’re running a cozy caf, a bustling bistro, a trendy food truck, or a high-end restaurant, there’s one universal truth: empty seats mean lost revenue. Modern food service email marketing should be as varied as your menu.

Email Marketing 36

Email Marketing Marketing Food Truck Social Media 36

TRG Restaurant Consulting

DECEMBER 22, 2024

Employment and Labor Market Trends Labor shortages remain a significant challenge, with over a quarter of operators identifying staffing as a key operational issue. To attract and retain employees, many establishments are offering competitive wages and investing in employee training programs.

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2025 Loyalty Program Online Ordering Customer Service 52

The Restaurant Group

NOVEMBER 20, 2024

Guests should find menus, contact information, and reservation options without a hitch. Utilize Social Media Marketing Share High-Quality Photos and Videos A picture is worth a thousand words, and a video even more. Building a community around your brand fosters loyalty. Ensure it’s easy to navigate and mobile-friendly.

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Loyalty Program Customer Experience Social Media Customer Service 78

SpotOn

JUNE 17, 2025

95% of restaurant operators say guests are more value-conscious, while 61% of customers say loyalty offerings are an important when choosing a restaurant for delivery. Loyalty integration to increase sales Guests are more value conscious than ever. By using their service, you can tap into their marketing reach.

Online Ordering 86

Online Ordering Ordering Website Management Point of Sale 86

Open for Business

OCTOBER 15, 2024

That’s why having a solid restaurant management training program is so important for owners and operators looking to build a successful team. A well-structured management training program equips new leaders with essential skills while promoting ongoing development. This will help you avoid purchasing more than you need.

Training 60

Training Management Management Loyalty Program 60

Modern Restaurant Management

MARCH 11, 2025

These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. Aligning tech with business goals is a must.

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Loyalty Program Mobile Ordering Customer Experience Online Ordering 471