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How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. And one thing we know about those 35 and younger – they love social media. Social media has become an ingrained part of our digital lives. How to Approach Social Media.

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How To Promote Direct Online Ordering On Social Media

ChowNow

Social media is amazing at customer engagement: you can highlight your most popular dishes, encourage guests to share their experiences and tag your restaurant in posts, and respond to customer questions and comments, providing a level of connection that few other platforms can offer. If it’s not obvious, it’s as good as invisible.

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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Key influences include limited-time offers (81 percent), MICHELIN Stars (50 percent), and social media (67 percent decide where to eat via social platforms).

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

Lastly, AI-powered chatbots and virtual assistants can handle customer service tasks like answering questions, taking reservations, and processing orders, ensuring faster and more efficient support. People are looking for authenticity and transparency, so highlighting where your ingredients come from or how food is made can go a long way.

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How to Hire Gen Z for Your Restaurant

Modern Restaurant Management

Now, they're on their phones before they arrive, checking your reviews, looking at food photos, and getting recommendations based on their past orders. Your job posts need to be where Gen Z actually spends time – think TikTok, Instagram, and other app-first, social job platforms like Jobget 2.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more.

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