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This attack, however, is not out of the ordinary. In fact, according to the National Restaurant Association’s 2024 State of the Restaurant Industry report , more than half of millennials and Gen Z adults report they would choose a restaurant that offers technological services like mobile payments over those that don’t.
Mobileorders were expected to drive $38 billion in restaurant revenue in 2020. What’s more, digital consultancy Mobiquity in June 2020 reported a 36 percent year-over-year increase in the number of restaurant mobile app reviewers who said it was their first time using such an app. Dining/fast food/takeout.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. Technology that once felt futuristic is quickly becoming standard.
Over the last two decades, I’ve worked alongside operators in just about every hospitality setting—independent cafés, high-end dining rooms, food halls, and regional chains. One constant has always stood out: this industry never stays still. Take digital kitchen management platforms, for example.
Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. Rising minimum wage and higher food/operational costs are an unsustainable recipe.
As we navigate these changes, one theme stands out: innovation. Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues. Cloud-based POS systems, mobileordering platforms, and delivery-focused kitchen setups will remain vital tools for navigating uncertainty.
Drives market share growth – The fast-food industry is made up of several large competitors and many smaller brands. No matter the size, a brand always wants to gain more market share in order to secure higher profits. Advertising that entertains audiences generates market-share growth over the long term.
One location might offer seamless mobileordering, while another struggles with glitchy payment systems, creating inconsistencies that can frustrate customers and impact revenue. Customers crave simplified steps at the beginning and end of their food service experiences, and it’s not hard to understand why.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. If you respond yes to the friendly cashier, youre asked to provide a code or other signifier, like your name, to help the worker identify your order.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. The first step is making sure your website is mobile-friendly. Lets get started.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
Is online ordering inefficient? Do you lose money due to food waste? Experiencing over-ordering or last-minute shortages? With a modern cloud-based POS, restaurants can streamline ordertaking, reduce human error, and improve the overall speed of service. Are labor costs too high? Too many missed reservations?
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
Remove all of the sliding picture panes, which often take up the most expensive real estate on the website. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. Ordering Online.
. – Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage. The restaurant sector is poised for a seismic shift as AI integration takes center stage.
Nowadays, running a successful restaurant takes more than great food and good service. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Indeed, we’ve entered a new era of customer habits –– much of it catalyzed by the pandemic, but some of which was already beginning to take shape even prior. Most notably is the shift to mobile and the way in which consumers patronize their favorite restaurants. Owning the End-to-End Experience. million new downloads.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. Your customers need to know that they can depend on you to safely prepare their food and to keep it hot, in the moment they want to pick it up or have it delivered. Prepare for Changing Conditions.
Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. As such, implementing a robust food delivery and takeout service has become critical for restaurants’ longevity and success. You can also consider creating your own mobile app.
Let’s take a look at four ways your QSR should innovate, that have already shown success elsewhere. We’ve seen entire states reopen and re-close in short order due to spikes in cases. This has never been more true for ordering and procuring food, be it in the restaurant, grabbing takeout, or getting a meal delivered.
Nine out of 10 people who own a smartphone use it for information regarding their location, which allows vendors to access relevant and timely data in a nonintrusive way. Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Known for their health-conscious menu and convenient prepared meal options, the restaurant has built a loyal following of locals looking for food that fits into their busy lives. By partnering with ChowNow, Healthy Balance Meals saves over $13,000 annually in commission fees while gaining full control over their online ordering experience.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
A chief reason is due to caution or uncertainty exhibited by conscious consumers, with 48 percent saying they are taking the ‘wait and see’ approach and holding back on spending in 2024. Moving to Multichannel Dining Experiences Dining out is… back? Orders come from a multitude of places.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.
Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobileordering pays off.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. " Under the banner of its longstanding “We Help You Make It” promise to foodservice operators, US Foods Holding Corp.
As the novel coronavirus outbreak leads to state-mandated dining room closures, many food service franchisors are struggling to maintain business. In response to the influx of delivery and pickup orders at Teriyaki Madness, the brand has added drive-thrus in TMAD parking lots where they didn’t exist originally.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. But growing online order volume isnt always easy.
Restaurants have made great strides in the digital realm—from contactless payments to online ordering—but 32 percent of them feel like they could add to their technology stack to optimize operations. For starters, today’s restaurant worker prefers an employer who takes a progressive approach to technology.
New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. If your restaurant isnt showing up in search results, maintaining strong reviews , or engaging on platforms like Instagram and TikTok, youre missing out on a huge segment of potential diners.
You are sitting in your favorite restaurant and have placed an order on a tablet at your table. After a few seconds of placing the order, a notification appears on your messaging app. Ding* ‘Your order is being prepared by Chef Bot 19 and will be delivered to your table in approximately 19 minutes. What are AI and ML?
If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
Participants reported continued food and labor cost increases, with 88 percent experiencing rising staff expenses, compared to 89 percent in last year’s annual survey, and 86 percent reporting an increase in food costs. Franchise 2.0:
As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.
At the end of 2021, four out of five restaurants reported facing a staffing shortage due to reduced operating hours and dining capacity. According to data from the National Restaurant Association, 95 percent of restaurants have experienced significant supply delays or shortages of key food items in recent months.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations. Leave us a review on Google!
The NCR Voyix 2024 Digital Commerce Index revealed nearly half (48 percent) of consumers dine out less than they used to because inflation is top of the menu. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible.
Over the next decade, a generation passionate about health and wellness will demand restaurants be transparent about food from farm to table. Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food.
There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. It’s also not enough to pull out your smartphone, snap a few dishes, and call it a day. Making Your Food Irresistible.
But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial.
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