7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book

Modern Restaurant Management

DECEMBER 17, 2024

Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home. Now, the process is fully digitized.

2025

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.

2025

Restaurant Business

AUGUST 11, 2025

The two fan favorites, off the chicken chain’s menu for several years, are returning as limited-time offers while supplies last. Potato Wedges were discontinued in 2020, but the Louisville, Kentucky, fast-food brand reported that since then, the call for their return garnered thousands of social media comments and online petition signatures.

Menu

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing

Modern Restaurant Management

MARCH 18, 2025

Two-thirds of Gen Z and Millennials admit to spending more time online than they’d like, driving a desire for balance between online and in-person connections. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?

2025

ChowNow

AUGUST 8, 2025

In this article, you’ll learn: Why text message marketing outperforms email and social media for customer engagement How to grow a quality subscriber list without being annoying or intrusive Proven SMS campaigns that help drive more orders and repeat visits What Is SMS Marketing? Tap to order before 5 PM!”

Ordering

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025

ChowNow

JUNE 12, 2025

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

Loyalty Program

ChowNow

FEBRUARY 12, 2025

A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.

Email Marketing

ChowNow

JANUARY 23, 2025

Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Customers earn rewards by meeting thresholds you define, whether its the number of orders or total dollars spent. All you have to do is keep them happy. And when you do?

2025

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric.

Marketing

ChowNow

MAY 2, 2025

The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.

Email Marketing

Restaurant Business

JULY 25, 2025

The report also found that there’s a slight shift away from takeout toward dine-in visits, but when consumers opt for breakfast off-premise, online ordering and mobile payment rules. Meanwhile, dine-in visits have increased in fast-casual and fast-food restaurants, while takeout and drive-in orders are down. Sign up here.

Mobile Ordering

The Restaurant Group

MARCH 23, 2025

Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. With mobile ordering , you can satisfy that craving without moving an inch. 24/7 Accessibility Midnight munchies?

Online Ordering

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Do you want to drive more online orders? Investing in digital ads, email marketing , and an optimized online ordering system that can boost sales. Looking to promote new menu items? Online Ads (Google, Facebook, Yelp, etc.)

Marketing

7 Shifts

OCTOBER 28, 2024

Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.

Point of Sale

ChowNow

AUGUST 1, 2025

With 73% of the US population active on social media, it’s one of the easiest ways to reach new customers, show off your food, and drive more direct orders—especially among younger generations who discover new restaurants by scrolling their feeds, not searching Google Maps. Here’s what makes it so effective.

Social Media

ChowNow

FEBRUARY 21, 2025

Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps. Here is an example of a restaurants branded app.

2025

ChowNow

MAY 30, 2025

The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? If youre looking for restaurant promotion ideas, youre in the right place.

Ordering

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.

Ordering

Restaurant Business

JULY 3, 2025

per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. By Jonathan Maze on Jul.

Leadership

7 Shifts

NOVEMBER 15, 2024

They also bring creative ideas to the table, such as improving the drink menu and coming up with new events and promotions to drive sales. How would you improve or refine our current drink menu? Can you provide an example of a successful event or promotion you organized? Moreover, customers are 1.78

Bar

Modern Restaurant Management

MARCH 3, 2025

The restaurant needs cohesion, from signage to menu design to uniforms. Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We created a simple menu focused on a brand experience that merged nostalgia with modern efficiency. Having a digital presence is critical.

Social Media

Restaurant Business

AUGUST 5, 2025

Hint: The menu matters a lot. 05, 2025 Facebook Twitter LinkedIn The average workplace catering order size is up 12% to about $420. But restaurants must optimize their online presence and present an appealing menu to get a piece of that growing pie. By Patricia Cobe and Bret Thorn on Aug. Subscribe on Apple Podcasts.

Catering

ChowNow

AUGUST 1, 2025

It helps drive foot traffic and online orders Well-made influencer content can inspire people to take action and drive foot traffic the same day it’s published. Choose the right type of partnership: tasting events, paid posts, giveaways, etc. Not every collaboration has to be a paid post.

Influencer

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program

The Rail

APRIL 6, 2025

Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value. By delivering tailored texts for important events or just checking in with clients who have not visited recently, an SMS automation platform can assist in simplifying this process.

Guest Recovery

ChowNow

JUNE 6, 2025

77% of diners go online to research a restaurant before deciding where to eat. Creating a strong online presence starts with understanding that today’s diners make most of their decisions through their phones or laptops: they search online, scroll, read reviews, and click links long before they ever set foot in your restaurant.

Social Media

ChowNow

FEBRUARY 19, 2025

Explain to them how the new system will streamline their workflow, reduce stress, and prevent common frustrations, such as lost orders, miscommunications, or delays during peak hours. For example, managing online orders can be super frustrating when you have to monitor and accept orders on multiple tabletsone for each delivery app.

Training

Restaurant Clicks

JULY 22, 2025

The menu keeps things simple with pulled pork, burgers, and smoked turkey sandwiches served in a casual, diner-like setting. Manning’s also offers family-style meals that work well for groups, giving diners a chance to try more of the menu. The location operates mainly during lunch hours and provides catering for events and gatherings.

Back of House

The Rail

DECEMBER 2, 2024

As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 Real-time order tracking. Admin Panel : Order management system to track and manage orders in real time.

Delivery

ChowNow

APRIL 25, 2025

In this article, you will learn: How to turn in-store and online ordering guests into email subscribers What incentives and touchpoints actually grow a valuable restaurant email list How to automate your email marketing so it works while you sleep Lets start with why email still matters in the age of algorithms.

Email Marketing

Lavu

MARCH 21, 2025

Restaurants can now use customer data to enhance restaurant menu design, creating smarter menus that increase profits and improve the dining experience. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales. Improved Efficiency Trim menus and reduce food waste. Keep reading.

Design

ChowNow

JANUARY 30, 2025

Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Guest experience is the heart of your restaurants brandits how customers feel when they interact with your space, your team, and your online presence. Consistency builds trust.

Email Marketing

The Rail

JUNE 6, 2025

2 Fresh and Local Ingredients Elevate the Menu Using fresh, locally grown foods freshens the menu and demonstrates quality consciousness. Creative menu changes can draw foodies searching for the next outstanding taste sensation. A good menu update also indicates that the eatery values taste, health, and community.

Social Media