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Also, there is no other marketing medium that can reach your customers as best and as affordable as emailmarketing. In fact, 65 percent of small businesses use email to communicate with their clients. Video emailmarketing makes a lot of sense. Video EmailMarketing: What is it and Why Should You do it?
Using images in restaurant emailmarketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant emailmarketing campaigns? Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. Add Alt Text to Images.
In this week's episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia discusses restaurant marketing advice with Johann Moonesinghe, Founder and CEO of inKind, a unique restaurant financing engine that’s already helped more than 460 restaurants around the world.
. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine. ”
Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of emailmarketing can boost brand awareness and ROI. Eighty-three percent of global consumers state that they prefer emails when receiving communications from businesses. Welcome Email.
Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. To truly connect with a local audience, creativity and community involvement are key.
Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Share in Email Blasts Integrating video testimonials into your emailmarketing campaigns makes the communication more personal and engaging.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. Website and SEO Optimization SEO is a powerful tool in restaurant menu marketing, especially if you want to attract local customers.
Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.
In this guide, youre going to learn: The key components of effective restaurant operations management Common challenges restaurant owners face (and how to solve them) Best practices to run a more efficient and profitable restaurant Lets explore what it takes to manage restaurant operations like a pro.
While this can help manage expenses, it may also change the taste or quality of certain menu items. Guests might notice higher tabs on items like sushi, pasta dishes, charcuterie boards, and wine pairings. Supplier and Menu Shifts Some restaurants may respond by sourcing more ingredients domestically.
In businesses with high turnover – think, food or retail – managers spend a good portion of their time on hiring. It’s important for hiring managers to understand the shape of their candidate funnel and where there may be leakage. Time-to-respond to candidates (via call, SMS text message, email). Time-to-hire.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.
On the marketing front, restaurant owners are expected to promote their business while managing day-to-day operations. Managers no longer need to guess at schedules or overcorrect. For time-strapped managers, that’s a game changer. During slower times, overproduction is avoided.
With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
The role of a restaurant manager is always in motion. But there are several different tools to help you manage your restaurant—from single shifts and tasks to top-level overviews showing your business's health. That’s where task management software comes in. Task management software maintains historical data of tasks completed.
Leverage Automated EmailMarketing ChowNows Automated EmailMarketing helps your restaurant bring customers back and increase orders with minimal effort. Emailmarketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Here’s how AI can transform review management in the restaurant industry and what owners should keep in mind when implementing it. One of the primary benefits of AI is its ability to provide timely responses to a high volume of reviews, which can be challenging for busy restaurant teams to manage, especially in high-traffic venues.
In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.
Youre not just managing food and staff, youre battling slim profit margins, high operating expenses, and constantly changing customer preferences. Poor financial management is one of the leading causes of restaurant failure, especially for new restaurants that dont yet have consistent foot traffic or reliable profit margins.
Time Management: 80% of tasks completed often come from 20% of the effort. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money. Meaning, that a small percentage of inputs or efforts often account for the majority of results or effects.
To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.
When owners and managers model a guest-first mindset, it trickles through the entire team. A warm welcome at the door, personalized follow-ups via email , and even thoughtful social media interactions can bridge the gap between technology and connection. Creating a Culture of Hospitality Hospitality starts from the top down.
Their stories inspire these 10 proven restaurant management tips and tricks for success. Its practical wisdom drawn from years of supporting restaurant managers, crafted to stand the test of time. Staff Management 1. Weve heard from managers who faced near walkouts during packed evenings because schedules got sloppy.
The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. per share for the online ordering and payment company just four years after Olo went public.
But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Often cashier team members at fast-casual or QSR restaurants are expected to manage multiple jobs and side tasks to keep the entire restaurant running smoothly.
That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make
This video from Making Dough Restaurant Show – by Hengam Stanfield outlines three results-driven restaurant marketing strategies for 2025 that emphasize practical, actionable tactics, starting with cold email outreach coupled with complimentary food drops to potential customers.
Promote Online Ordering Through Social Media and EmailMarketing On social media, showcase your food in a way that makes people crave it. Emailmarketing is another great way to stay top of mind. Keep your emails short, visually appealing, and focused on one clear call to actionplacing an order.
This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Leverage CRM Tools That Will Make Your Customers Swoon.
Managing multiple restaurant locations is a good challenge to have. But to be clear, multi-location restaurant management is challenging. It requires a manager to differentiate concepts, ensure a consistent guest experience, and manage employees and technology across multiple storefronts. Table of Contents.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Try 7shifts for free.
Schedule additional staff to manage the flow of patrons and address issues promptly. Train Employees on Security Protocols Equip your team with holiday-specific training to identify suspicious behavior, manage unruly guests, and respond to emergencies. For special events, consider hiring temporary staff trained in crowd management.
Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Leveraging CRM. Prioritizing Social Media.
An inventory management system with automated restocking alerts keeps your stock levels in check. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Beyond where customers place orders, how you manage deliveries matters just as much. Too many missed reservations? Set clear goals.
We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. However, thanks to the explosion of online ordering, owner/operators are left managing massive data sets — without any experience in doing so.
Regularly responding to Google reviews and managing your reputation on review sites can also boost your standing in local search results. Direct Channels One of the best things you can do for your restaurant business is to own your online ordering system and use it to build your email list. Here’s what to focus on. Absolutely.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Try 7shifts for free.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.
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