Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

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Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Increase online orders?

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JANUARY 8, 2024

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments.

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2024 Loyalty Program Cash Management Customer Experience 215

Apicbase

APRIL 13, 2023

Restaurants often cater to their most loyal patrons , and because loyal and first-time customers alike tend to pay attention to how much they’re paying for their food, changing menu prices is risky business for restaurants. As a result, dynamic pricing in restaurants hasn’t been common in the past. What is Dynamic Pricing?

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Pricing Technology Loyalty Program Seasonal Menu 98

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

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Seasonal Menu Outdoor Email Marketing Loyalty Program 96

ChowNow

NOVEMBER 11, 2020

Even those with their own restaurant ordering system may list their restaurant on one or more delivery apps to tap into large user bases and strong brand recognition. But with commissions taking between 15 and 40 percent of every order , these apps make it extremely difficult for restaurants to turn a profit.

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Ordering Loyalty Program Online Ordering Mobile Ordering 138

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 31, 2024

Many operators are starting to realize that this omni-channel approach is increasingly essential to guest engagement in order to ensure they’re top of mind from the moment customers discover your restaurant (which often begins online) until well after their meal ends.

2024 203

2024 Online Ordering Website Management 2023 203

Lavu

FEBRUARY 21, 2020

Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Restaurant loyalty program s help restaurants to meet their targets by giving incentives to the right customers.

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Loyalty Program Point of Sale Website Management Customer Experience 78

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Their price is tied to their reputation. Why is that?

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Loyalty Program Coupons Seating Customer Experience 126

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. For a fine dining Italian restaurant, it could be that fresh truffle supplements are available at a premium price for a limited time. Offering them at a discount might reveal if they’re priced too high to move. (If

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2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. Do you know why? What’s the reason? Did you know?

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Loyalty Program Social Media Email Marketing Customer Service 98

7 Shifts

JANUARY 20, 2023

This ensures you'll have a rough idea of what people are more likely to order and you'll also sell everything. Delivery and pick-up orders tend to be higher during the Super Bowl than any other time of year. Your customers should know that you're open for business and ready to take their orders. Offer discounts and specials.

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Specials 2023 Social Media Email Marketing 195

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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Marketing 2021 SEO Loyalty Program 195

Bingage

MARCH 10, 2023

Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers. Post-purchase emails can help you retain customers, build loyalty, and engage more with customers.

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

Apicbase

FEBRUARY 29, 2024

Food costs increased in 2023: according to one survey, 60% of operators reported that all or most suppliers raised their prices , up from 50% in 2022. Most operators raised their menu prices in 2023, but fewer expect to do so in 2024. Although revenue went up (thanks to higher prices), profits went down due to high food costs and debt.

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2024 Operations 2023 Loyalty Program 52

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. He knew that online ordering would be increasingly important to a restaurant’s success as this trend continued.

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Online Ordering Ordering Loyalty Program Mobile Ordering 78

The Restaurant Times

DECEMBER 28, 2020

Loyal customers tend to order and spend more and are good for the business. Great food at a reasonable price, with a good ambiance and hospitality, completes an excellent dining experience. Not just the quality of the food, but the quantity served and the price charged for it is also a part of excellent service.

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Loyalty Program Email Marketing Social Media Customer Service 98

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. You can spend less on marketing by targeting customers instead of prospects.

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Loyalty Program Social Media Email Marketing Customer Service 52

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Digital ordering has been a game changer, and the latest trends for 2023 could change how hospitality businesses operate even more. Instead, they show orders on a screen and can even help manage how meals are coursed out.

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2023 Hospitality Loyalty Program Email Marketing 78

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. Do you know why? What’s the reason?

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

The Restaurant Times

SEPTEMBER 30, 2021

Digital ordering, therefore, has revolutionized the entire dining industry by making the ordering process systematic and boosting restaurant sales even at a time of crisis. . It is crucial to point out that digital orders in restaurants were increasing at a rate of 23% annually even before the pandemic.

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Ordering Online Ordering Point of Sale Loyalty Program 52

ChowNow

MARCH 10, 2021

When you’re researching online ordering providers like ChowNow for your restaurant, you’re bound to have questions. ChowNow builds restaurants their very own online ordering systems. One: We connect their online ordering to their profiles on the world’s most popular sites, like Google, TripAdvisor, Instagram, and more.

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Online Ordering Email Marketing Loyalty Program Website Management 78

Marketing4Restaurants

MAY 20, 2021

This Restaurant podcast episode looks at how Restaurants can best manage the changes in the industry with Online Ordering Systems. This episode talks about how restaurant online ordering systems are helping food establishments and the value it brings to consumers. The huge increase in the number of orders is phenomenal.

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Online Ordering Ordering Email Marketing Point of Sale 52

SpotOn

MARCH 4, 2024

These POS systems tend to have tedious manual data entry for their items, meaning changing menu prices or managing inventory is time-consuming. A cloud-based POS system is the most popular type of tech in the POS market. With advanced POS systems, a guest may also sign up for a loyalty program during this step.

Small Business 52

Small Business POS Cash Management Point of Sale 52

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

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2021 Mobile Ordering Loyalty Program Kitchen Safety 230

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. This reduces the risk of spreading germs and viruses.

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Social Media Email Marketing Front of House Customer Experience 111

SpotOn

APRIL 8, 2024

The National Restaurant Association says 45% of consumers plan to eat out or order online that day, making it the busiest and most profitable holiday of the year for restaurants everywhere. 💡 4 in 10 consumers will eat out or order online on Mother's Day. A good number of consumers (27%) want the full-service experience.

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2024 Seasonal Menu Social Media Loyalty Program 98

Modern Restaurant Management

OCTOBER 4, 2021

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

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2021 Fast Casual Mobile Ordering Social Media 170

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

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Email Marketing Marketing Mobile Ordering Social Media 40

Mad Mobile

MARCH 8, 2024

In the Mobile POS Payments market, the number of users is expected to amount to 101.10m users by 2028. Giving your servers access to iPad-based ordering systems is one of the most effective ways to streamline workflows on the floor. Your team needs to have a clear view of orders coming in so they can fulfill them accurately.

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POS 2024 Mobile Ordering Loyalty Program 40