Modern Restaurant Management

SEPTEMBER 12, 2024

While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

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Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

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Modern Restaurant Management

DECEMBER 17, 2024

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

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Modern Restaurant Management

JUNE 27, 2025

percent menu-price inflation rate. Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. With households increasingly treating dining out as a luxury, every menu item and service interaction becomes a potential make-or-break moment. At the same time, U.S.

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ChowNow

JUNE 12, 2025

Think seasonal menu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.

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ChowNow

JANUARY 27, 2021

If your restaurant isn’t using email marketing, now is the ideal time to start. Restaurant email marketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . We recommend emailing your guests on a regular basis to establish consistency.

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ChowNow

FEBRUARY 7, 2025

This approach feels like a suggestion, not a sales pitch, and helps customers discover menu items they might have otherwise missed. Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. Example: Three-Course Chefs Menu Starter, entre, and dessert for $50.

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ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

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ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

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Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Loyalty Programs. First, let's take a look at all three segments.

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ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant. Limited-time offers also give you content for social media, email, and your website.

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ChowNow

FEBRUARY 21, 2025

Customers expect a smooth experience when theyre placing an orderif they have to pinch and zoom to read your menu or struggle to find the checkout button, theyll probably give up and order from someone else. Next, take a look at your menu. Email marketing is another great way to stay top of mind.

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ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.

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Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Integrating loyalty program or CRM so guests are incentivized to seek out and use these channels. Loyalty Technology to Drive Daypart Engagement.

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ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

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ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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Modern Restaurant Management

JULY 12, 2022

Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.

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Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.

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Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. The restaurant needs cohesion, from signage to menu design to uniforms. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact.

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Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Make Your Menu Seasonal. Drive business to your restaurant by creating an attractive, seasonal menu. Get Social with Digital Marketing.

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Loyalty Program Seasonal Menu Social Media Email Marketing 539

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. One of the most effective ways to do this is through automated email and SMS marketing.

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Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

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ChowNow

MARCH 19, 2025

With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. Without that direct connection, customer loyalty becomes fragile. of diners said theyve chosen one restaurant over another specifically because of a loyalty program.

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ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app. Inventory and supply chain apps.

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ChowNow

MARCH 27, 2025

Restaurants can optimize their menu by highlighting delivery-friendly items, improve kitchen workflows through better station organization, and track prep times to identify bottlenecks. Promotions & Discounts: Limited-time deals and loyalty programs can incentivize more online orders. What Impacts Order Volume? Portion size.

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ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.

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Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

MAY 24, 2024

This stresses the need for customer retention programs. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. Thus, loyalty programs are the best ROI-driven strategy for customer retention.

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Modern Restaurant Management

JANUARY 31, 2023

From that data, restaurant owners can gather winning insights into how to create an optimized menu, develop a promotional strategy as well as to create back-of-house efficiencies during peak hours to be able to handle an increase in orders. Use data to identify popular menu items and promote them during the Super Bowl to drivesales.

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Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

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The Restaurant Group

JANUARY 26, 2025

This is where restaurant loyalty programs shine. Loyalty programs offer dining rewards, creating a bond between customers and your business. These programs encourage repeat visits, boosting both customer satisfaction and restaurant profitability. Restaurant loyalty programs reward customers for their repeat visits.

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7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

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Restaurant Business

JUNE 17, 2025

Continue to Site >>> Menu C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. By Heather Lalley on Jun. And customers are responding.”

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