ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move.

Email Marketing

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. When customers order through a third-party app, you dont get access to their contact information, making it harder to bring them back.

Online Ordering

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering

Goliath Consulting

JULY 11, 2025

Instead of relying on guesswork or static prep sheets, kitchen staff can make quick, informed decisions based on actual traffic patterns. On the marketing front, restaurant owners are expected to promote their business while managing day-to-day operations. During peak hours, popular items stay stocked.

Email Marketing

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025

ChowNow

FEBRUARY 13, 2025

It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. The hours arent clear, theres no menu, and youre not even sure if the place is still open. Frustrating, right?

Social Media

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Focus on creating content that adds valuewhether its entertaining, informative, or visually appetizing. Social media marketing for restaurants isnt just about gaining followersits about building a brand that makes people feel something.

Social Media

ChowNow

MAY 2, 2025

What the data doesnt show is just how many of these restaurant closures come down to preventable issues, like: Poor financial management No marketing plan Lack of clarity around the restaurants concept The key takeaway here is: failure is not inevitable. Lack of Marketing and Visibility The Issue: Hoping if you build it, they will come.

Email Marketing

ChowNow

JANUARY 23, 2025

Website Your restaurants website is one of the first places customers will look for event information, so make sure the details are easy to find. A well-maintained restaurant website is key to keeping your customers informed and involved. Email Send out a weekly email blast telling customers about your upcoming event.

Events

ChowNow

FEBRUARY 21, 2025

Here are a few simple strategies to help them understand how they can help your business: Use signage in-store and on your website: A clear message near your register, on your front door, or even on table tents can inform customers that ordering direct supports your business. A simple Order today and get free delivery!

Ordering

Goliath Consulting

MARCH 14, 2025

For restaurants, this shift could lead to increased demand for shareable plates, half portions, or customizable menu options that allow guests to order lighter meals without sacrificing variety. Many individuals on the medication feel full much faster, resulting in smaller portions and reduced overall food intake.

Email Marketing

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings.

Social Media

EATER

OCTOBER 21, 2024

However, if you were to walk into one of PLNT Burger’s at least 12 locations, you won’t find a deluge of information about the environmental impact of eating meat. On its website, the restaurant describes itself as a place that “strives to source local, sustainable and organic when possible,” and lists its farmers on the menu.

Sustainability

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing

ChowNow

MARCH 27, 2025

Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. Menu Updates: Introducing new items or making existing offerings more appealing can attract more customers. How well your menu is optimized for delivery.

Delivery

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. One of the most effective ways to do this is through automated email and SMS marketing.

2025

ChowNow

APRIL 15, 2025

This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. A good Gross Profit Margin to shoot for is around 70% ; if youre not hitting that range, it might be time to revisit your menu pricing or renegotiate with suppliers. The result is your AOV.

Operations

ChowNow

APRIL 4, 2025

You might fulfill the order, but youre left in the dark about who that person is, their contact information, how often they come back, or what they like to order. Its your brand, your voice, your experiencefrom the look of the menu to the tone of the confirmation message. That kind of control can make a huge difference over time.

Ordering

Modern Restaurant Management

JUNE 27, 2025

percent menu-price inflation rate. With households increasingly treating dining out as a luxury, every menu item and service interaction becomes a potential make-or-break moment. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food. At the same time, U.S. chain sales grew just 3.1

Loyalty Program

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.

Ordering

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. Begin by focusing on essential features such as menu browsing, order placement, and payment integration.

Delivery

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Many platforms also include built-in messaging features, making it easier for teams to communicate, trade shifts, and stay informed about important updates.

2025

ChowNow

APRIL 4, 2025

A QR code on the receipt, table tents or a quick post-meal email can go a long way. This ensures that the information potential customers find is accurate and up-to-date. It should be the go-to source for things like hours, your latest menu, and how to place an order. Your responses speak just as loudly as your menu.

Management

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing

ChowNow

AUGUST 1, 2025

It’s probably fair to say that most operators know why they should use social media marketing for their restaurant. But actually knowing how to use social media marketing to grow their business is where restaurant owners get stuck. Social proof and visibility in a crowded market A consistent social media presence helps you stand out.

Social Media

The Rail

MAY 12, 2025

From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. Knowing the reason helps guide every decision, from choosing the right space to redesigning the menu or layout. Remember, location influences customer flow, staff retention, and menu pricing.

License

SpotOn

JANUARY 13, 2025

Get more information on applying for a SBA disaster loan. Pause automated marketing campaigns Whether your business is closed or not, it’s a good idea to pause your existing automated marketing campaigns. As we receive more resources and information, we’ll update this post.

Online Ordering

ChowNow

MARCH 14, 2025

On the flip side, poor operations can lead to inefficiencies that snowballlike staffing issues that slow down service, supply chain mishaps that throw off the menu, or rising costs that eat into profits. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it.

Operations

Goliath Consulting

MARCH 3, 2025

For restaurant owners and operators, success depends on more than just great food and excellent serviceit requires staying informed, connected, and supported. One of the most effective ways to achieve this is by joining your state restaurant association. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.

Food Safety

SpotOn

NOVEMBER 21, 2024

Add holiday items to your menu A holiday menu is a must for this season, and you don’t need to go big if you don’t want to. Assess your existing menu to see what items are most popular and profitable, and engineer your seasonal menu accordingly. All while increasing your profits.

Loyalty Program