Remove Email Marketing Remove Franchise Remove Loyalty Program
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How Does a Single-Location Independent Operator Restaurant Compete with Chain Franchises?

Modern Restaurant Management

Even in the best of times, it’s mostly been an uphill battle for single location restaurants to compete with chain franchises. Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

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MRM Franchise Feed: Church’s Goes Hybrid and Curry Up Incentives Now

Modern Restaurant Management

MRM Franchise Feed features news about the restaurant franchise (MUFSO) landscape. This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. KFC Foundation Launches MyChange. “We are very excited about our partnership with SaverLife.

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For Restaurant Owners, Cybersecurity is a People Problem 

Modern Restaurant Management

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. Following suspicious email links and attachments, for example, falls precisely into that definition. That came back to bite franchisees at Panera Bread just a few years ago.

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Teriyaki Madness: From Oops to Opportunity

Modern Restaurant Management

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.