Modern Restaurant Management

JULY 16, 2025

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

Marketing 332

Marketing Social Media Email Marketing Back of House 332

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 146

Marketing Email Marketing Social Media SEO 146

ChowNow

JUNE 6, 2025

Website and SEO Your restaurant website should be mobile-friendly, load quickly, and super easy to navigate. Leveraging search engine optimization (SEO) tactics, such as incorporating local keywords and optimizing page titles and metadata, can help your site rank higher in search results and increase visibility to more potential customers.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Use email marketing to re-engage past customers.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. The Power of Visual Storytelling The food and beverage industry is inherently visual. Leveraging User-Generated Content User-generated content (UGC) is a powerful marketing asset for restaurants.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Restaurant Business

JULY 14, 2025

For a long time, search engine optimization (SEO) has been the name of the game when it comes to jockeying for eyeballs online. Beerline Cafe does not serve Thai food, but gets lumped in anyway for being vegan. This is not all that different from the basic principles of SEO. By Joe Guszkowski on Jul. Abdow said in an interview.

Social Media 167

Social Media SEO Leadership Technology 167

Restaurant Engine

JULY 9, 2025

Digital marketing strategies are the best way to promote your new carry-out services. In this article, we look at carry-out services and seven brilliant marketing strategies to launch your restaurant’s new offering. Your email marketing is a powerful tool. So, that’s where carry-out services come into play.

Loyalty Program 52

Loyalty Program Marketing Email Marketing Online Ordering 52

Chowly

JUNE 18, 2025

Restaurant Marketing Truths Why Restaurant Marketing Agencies Fall Short (and What It’s Costing You) Most marketing agencies pitch pretty pictures and brand buzzwords. Marketing That Moves the Needle, Or Doesn’t Let’s be honest. If you can't answer “yes” to all five, you’re not marketing, you’re guessing.

Marketing 45

Marketing SEO Mobile Ordering Email Marketing 45

Restaurant Engine

APRIL 23, 2025

Influencer partnerships are key to your 2025 restaurant marketing strategy. Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? Its authentic marketing. Your food is your art.

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Restaurant Engine

APRIL 9, 2025

On the flip side, negative reviews, especially ones that restaurants dont respond to, can keep people away from your food. However, if you proactively manage your online feedback, you can turn negative experiences into learning opportunities and positive experiences into powerful marketing tools.

Management 52

Management Management Website Management Email Marketing 52

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. In this article, we look at nine marketing tips to get your dining guests excited for your new menu. Marketing your updated menu should be as strategic as the recipe development itself. Are you expanding your menu at your restaurant? or Chefs Pick.

Menu 52

Menu Marketing Email Marketing Social Media 52

Restaurant Engine

JUNE 14, 2025

You want to analyze your foot traffic, demographics, and new markets. If it’s outdated, you may find your target market takes a pass on dining with you. Do note that rebranding doesn’t fix poor service, food quality, or food taste. Local partnerships with event hosts, food bloggers, or nearby businesses.

Social Media 59

Social Media Email Marketing Website Management Uniforms 59

ChowNow

JUNE 20, 2025

Marketing shouldn’t feel like throwing money onto a bonfire and hoping someone sees the smoke. Most restaurant marketing ideas sound good in theory, but fall flat in the day-to-day of running a busy restaurant. A consistent restaurant marketing strategy starts with how your brand looks, sounds, and feels—both online and in person.

Marketing 195

Marketing Loyalty Program Email Marketing Social Media 195

Restaurant Engine

MAY 14, 2025

You stand out and above the competition with good food, amazing service , and a solid customer loyalty program. With a well-crafted strategy, you can market to your customers on an ongoing basis as well, strengthening the customer relationship. Market to your customers. How can you stand out? The days of the punch card are gone.

Loyalty Program 52

Loyalty Program Website Management Point of Sale Customer Experience 52

Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. Add Alt Text to Images.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. What Is Local SEO? Why Is Local SEO Important? Local SEO is important for several reasons. Furthermore, local SEO is an affordable way to promote your business.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

JULY 3, 2024

The Pitfalls of SEO Deception While implementing effective website strategies is vital, restaurateurs must also be vigilant against the deceptive tactics employed by unscrupulous SEO providers. Search engine algorithms are complex and constantly evolving, making it impossible for any SEO professional to guarantee specific rankings.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. A conversation over food and drinks is a great way to showcase your restaurant’s atmosphere, and video is a highly shareable form of content. Have a Logical, Fast and Mobile-Friendly Website. Exotic Getaway.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. Send Relevant Emails. Does this type of marketing work in 2022?

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 563

Marketing Social Media Website Management SEO 563

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. But after you generate positive reviews on these online sites, you need to showcase them on your other marketing platforms.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Digital Marketing Digital content can take several forms, from your website to search ads and email marketing.

Franchise 450

Franchise Franchising Marketing Social Media 450

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.

Design 397

Design Online Ordering Social Media Website Management 397

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

OCTOBER 31, 2019

Focus on SEO. SEO, which stands for search engine optimization, is the practice of receiving top results on Google, Bing or Yahoo for specific keyword phrases. A few initial steps before you contact an SEO company include: Defining your niche (i.e. If you want to ensure that your restaurant is busy SEO is a win, win.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. There are no cookie-cutter approaches to SEO. However, with that said, there are common SEO tasks that can be done to improve SEO. Best Italian food in South Florida. Create a Responsive Website.

SEO 450

SEO Social Media Reference Point of Sale 450

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. You got into this business because of your passion for food and hospitality. However, with so much software on the market today, how do you know what to use and where to start? Let’s go over each category.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. You're not only competing against many other bars but establishments offering entertainment, food, and drink. This document will outline your bar's concept, menu, marketing strategy, and financial projections.

Bar 370

Bar License Email Marketing Customer Service 370

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Collecting and responding to reviews.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195