Crunchtime’s New Look: Behind the Scenes of Our Rebrand
Crunchtime
APRIL 4, 2023
As a company, our logo and visual identity have been around and evolving for almost 30 years. Keep in mind, when Crunchtime was founded in 1995, cell phones were only used for calls, Amazon was only selling books, and there was no such thing as Google, Facebook, YouTube, or Twitter. And while some might argue that the ‘90s are making a comeback by way of scrunchies and bike shorts, we felt it was the right time to refresh our brand — to update our visual identity to reflect who we are today.
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