Teriyaki Madness: From Oops to Opportunity
Modern Restaurant Management
MAY 20, 2022
Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time. Instead of sending it to just one, it was accidentally sent to a different segment of Mad Rewards members that included 8,300 people!
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