From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver
Modern Restaurant Management
JULY 18, 2025
For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Loyalty is proving to be the secret sauce — the flavor that ties the whole dish together and keeps guests coming back for more. .=
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