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“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
According to Statista , the global online food delivery market size was valued at $151.5 billion in 2021 and the meal delivery market is expected to reach more than 192 million users by 2029. According to Statista , the global online food delivery market size was valued at $151.5
Physical menus are being replaced by the increased use of mobile-centric applications, such as restaurant apps and QR codes. Thanks to these technologies, tasks such as ordering food and paying bills can take place on a self-service basis. In quick-serve restaurants, staff can focus on preparing food rather than taking orders.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues. Advances in AI and customer relationship management (CRM) tools allow businesses to analyze customer behavior, predict preferences, and craft hyper-personalized dining and drinking experiences.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. The survey of 1,500 U.S.-based For the third year in a row, consumers want more kiosks.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Guests may be trimming their dining budgets, but when they do choose to eat out, they’re showing up for the restaurants that make them feel known, appreciated, and rewarded. Guests now rack up rewards by completing visit streaks, hitting milestones, and participating in mobile challenges. The secret here is energy.
To tackle these challenges, restaurant owners are relying more on digital tools like mobileordering, self-service kiosks, and AI-powered workforce management. Self-order and payment kiosks as well as QR code menus are streamlining front-of-house operations, improving order accuracy and speeding up service.
With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. As a result, experiential marketing continues to gain traction, with 71 percent of 13- to 39-year-olds seeking immersive brand activations that offer real-world engagement.
Over the last two decades, I’ve worked alongside operators in just about every hospitality setting—independent cafés, high-end dining rooms, food halls, and regional chains. We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight.
Discover how handheld POS devices and QR code ordering are transforming outdoor spaces into efficient revenue engines. To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn.
With households increasingly treating dining out as a luxury, every menu item and service interaction becomes a potential make-or-break moment. Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86. At the same time, U.S. chain sales grew just 3.1 percent menu-price inflation rate.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S. ” A Year of Challenges U.S.
Established 10 years ago by Andre Angles and his co-owner Ty Theara, the restaurant offers a unique dining experience in a historic two-story building with a cozy atmosphere. Thai District now has a branded app, and uses powerful marketing tools that help them build customer loyalty and increase sales without the burden of commissions.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Operators would see increased prices in their supply chain, resulting in rising costs to their guests as well. by about one percent.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Prioritize a clean design, fast load times, and a seamless mobile experience since most customers will be searching from their phones. Upload high-quality photos.
In todays competitive dining landscape, hospitality is what truly sets a restaurant apart. Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Hospitality in a Digital World With online reservations, mobileordering, and QR menus, its easy for the human touch to get lost.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? Experiencing over-ordering or last-minute shortages? If customer retention is a priority consider a digital loyalty program or automated marketing tools. But first, lets look at how to choose the right technology for your restaurant.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. The report analyzed data from more than 30,000 QSR restaurants that generated a total of 4.5 billion transactions and $67 billion in sales in 2024. labor costs at 3 percent.
There will *always *be something your staff can do to enhance a patron’s dining experience. Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. However, productivity is more easily trained than managed.
The report also found that there’s a slight shift away from takeout toward dine-in visits, but when consumers opt for breakfast off-premise, online ordering and mobile payment rules. Meanwhile, dine-in visits have increased in fast-casual and fast-food restaurants, while takeout and drive-in orders are down.
The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobileordering seemed like a long shot.
How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second. Let’s say you run a neighborhood pizza shop.
Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door.
Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. For shifting consumer preferences, 34 percent expect more takeout and delivery in 2025, 28 percent expect greater demand for healthier options, and 24 percent expect less frequent dine-in visits.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? If youre looking for restaurant promotion ideas, youre in the right place.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations. When people are hungry, they turn to Google.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. The question now becomes – how to make sense of that data and use it to elevate the dining experience. For the first part, click here and for the second part, click here. Data, Data, Data.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Menu pricing shouldnt be a guessing gameit should reflect the real costs of running your restaurant, what your guests are willing to pay, and where you stand in the local market.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Since 2014, these channels have grown 300% faster than dine-inand the trend isnt slowing down. But growing online order volume isnt always easy. Make mobile-friendliness a top priority.
Creating Memorable Dining Experiences A one-time guest and a devoted customer differ mostly in the memorability of their dining experience. The dining experience gains complexity from teaching your employees the craft of narrative about menu items including information on local materials, cooking methods, or cultural value of meals.
As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Real-time order tracking. If so, you’re not alone.
It factors in all your operating expenses, like labor, rent, insurance, equipment repairs, marketing, and more. The truth is that the average restaurant profit margin is razor-thin, leaving almost no room for error. A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. added up to $60,000.
Why Restaurant Branding Matters More Than Ever Restaurants have more competition than ever, giving customers a near-endless number of dining options, and the restaurant they choose largely has to do with a restaurants brand, not just its great food. Ask yourself: Why does my restaurant exist beyond serving great food? What do we believe in?
A great dining experience starts long before someone walks through your door. If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food.
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