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The restaurant industry is undergoing a significant shift as Gen Z diners reshape dining expectations. This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. By actively investing in the community through events such as LOOK!
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Rising restaurant prices and increased cost-of-living expenses are significantly altering dining out habits in both the US and UK, according to a new survey from Attest. Reduced Disposable Income : Consumers have less money for dining out, leading to fewer overall visits. Fast food and casual dining are currently seeing higher traffic.
Advances in AI and customer relationship management (CRM) tools allow businesses to analyze customer behavior, predict preferences, and craft hyper-personalized dining and drinking experiences. For instance, smart inventory systems can help reduce waste, while energy-efficient appliances cut operational costs and carbon footprints.
Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive. Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive.
Over the last two decades, I’ve worked alongside operators in just about every hospitality setting—independent cafés, high-end dining rooms, food halls, and regional chains. We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight. Operators had to shift—fast.
Controlling food waste is a hot topic in the industry as well. Food Waste Management Food waste management has always been a challenge for the restaurant industry. Because each person is different and may not have been trained well in food preparation, the level of waste can be extremely high.
Restaurants will focus on creating story-driven dining experiences, harnessing technology and local partnerships to deepen emotional engagement with guests, according to the "2024 State of the Industry: Future of In-Restaurant Dining" report by Incisiv in collaboration with Toshiba Global Commerce Solutions.
Consumers are prioritizing sustainability when it comes to dining choices, driving a trend for going green in the restaurant industry. Concerned about climate change and the environment, these consumers are increasingly spending their dining dollars with restaurants demonstrating sustainability initiatives.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyaltyprograms that keep customers coming back. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound?
Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups. Instead of casting a wide net with generic ads, use targeted marketing to reach the people most likely to dine at your restaurant. During that same period, you gained 100 new customers.
Do you lose money due to food waste? If customer retention is a priority consider a digital loyaltyprogram or automated marketing tools. We then recommend the best companies in each sector so you find the right solutions for your business. But first, lets look at how to choose the right technology for your restaurant.
Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyaltyprograms. Here is an example of a restaurants branded app.
Today’s restaurants are expected to deliver an Amazon-like experience: know customers’ preferences and dining habits and deliver food, whether tableside or to their front doors, without delay. As such, it’s crucial for restaurants to find ways to increase efficiency and improve the dining experience.
QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.
Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Key customer factors that influence dining preferences, from demographics to behavior. What Is a Restaurant Target Market?
Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.
Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Drive repeat business through loyaltyprograms, email campaigns, and promotions. Building a restaurant marketing budget can feel overwhelming.
With the rise of on-demand delivery and easy-to-use checkout technology driving consumer demand for quick service, restaurant operators are implementing modern payment solutions that provide a more seamless and customer-friendly dining experience ahead of the busy holiday shopping season. remain eager to dine out. In the U.S.
These tools have become so commonplace that many have become an extension of the restaurant experience — so integrated into dining culture that employees and guests do not necessarily realize how tech-savvy they have become. Too Much Tech Is Not a Solution. However, adopting tech for the sake of appearing modern is not the solution.
This includes your social media ads, loyaltyprograms , printed flyers, local event sponsorships, discounts, and PR. The real question isnt if you should marketits whether youre spending those dollars in ways that actually bring people in and build long-term loyalty. Are you overstaffed on slow days?
Eighty-one percent of diners said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours and 64 percent said they have a negative reaction to restaurants using surge and dynamic pricing, according to a HungerRush’s National Restaurant Price Surging Survey.
Brands find themselves at a pivotal juncture, where they have the opportunity to both captivate customers and secure their loyalty through a thoughtful blend of innovation and tradition. Finding the balance between innovation and tradition is the secret recipe for enduring success in the evolving dining industry.
While many restaurants pivoted quickly to off-premises dining only, the model is not a fit for every brand. The concept now branded Freshii WFH (Work From Home), is an offshoot of their COVID response program, which focused on local hospitals and provided meals to front-line doctors and nurses in a safe and timely fashion.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. Convenience: Simplified Dining Experiences Convenience is really what modern customers look for in a restaurant experience. But precisely, how can you determine what customers want?
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. This guide will teach you everything you need to know about getting started with restaurant marketing.
Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Its tough, and cant be done passively.
POS and Payments : Restaurateurs wasted no time investing in new point-of-sale (POS) and payments solutions to help them navigate the pandemic. Loyalty : Loyaltyprograms also saw a major uptick during the pandemic, with two in five operators implementing their loyaltyprograms in the last one to two years.
Opening a new dining space in 2025 calls for more than just a good recipe list or architectural sense. Evaluating Consumer Trends That Are Redefining the Dining Experience Consumer expectations have changed drastically; staying ahead implies creating your concept with those developments in mind.
Other examples include: Software subscriptions with usage-based tiers Maintenance or repair work Overtime pay for hourly workers Semi-variable restaurant costs can sneak up on you if youre not watching closely, but theyre also an area where a little strategy can go a long way toward minimizing waste.
The truth is that the average restaurant profit margin is razor-thin, leaving almost no room for error. A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. If your restaurant profit margins arent healthy, it doesnt matter how busy you areyoull always be playing catch-up. added up to $60,000.
We hope you enjoy your dining experience with us. AI is a program developed by humans to respond to a set of instructions under specific environments. AI is a program developed by humans to respond to a set of instructions under specific environments. To get a receipt for your order, reply with Hi. What are AI and ML?
Furthermore, it also improves food safety and minimizes waste; moreover, it will contribute directly to your bottom line, which has seen participation from Walmart and Nestle. After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Application of Blockchain in the Food Industry.
In this edition of MRM News Bites, we feature a lot of tech news, a celebrity-owned virtual dining concept, and the annual Neighborhood to Nation Restaurant Recipe Contest. TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. TouchBistro Acquires TableUp.
In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences. For part one, click here.
Brand purpose is crucial in the management of restaurants as it can significantly enhance customer loyalty, employee engagement, and overall business performance. To Gen Z customers, a brand’s commitment to social responsibility is a major deciding factor when choosing where to dine.
As EV culture evolves, people are making dining, shopping, and parking decisions based on the availability of charging stations. If you make their lives easier and more convenient – providing EV charging stations that they can use while dining at your restaurant – you’ll be more likely to secure their business.
As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. For part two, click here.
43 percent plan to add an outdoor on-site dining space. "What More than half (55 percent) said they were fed up after five minutes of waiting for food in a drive-thru, and 54 percent were annoyed waiting more than 10 minutes for food while dining at a restaurant. Investment in delivery and mobile ordering pays off.
Standardized Training Programs: Newbies get uniform training with digital training tools across multiple locations. By Jose Chavez, Contributor Managing multiple locations is tough in the restaurant business. Communication is hard when multiple locations can get teams and office spaces out of sync.
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. Pizza and Italian dining establishments see an almost equal split between chain and independent preference by consumers.
Train your staff to use ingredients efficiently and plan your menu to minimize waste. Many operators struggle with low profit margins, and it’s easy to fall into this trap. In fact, the average restaurant profit margin just falls between 3% and 6%. Utilities are another fixed cost to monitor. Constantino writes.
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