7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Optimization of NAPs.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. In today’s world, that means their mobile devices. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing?

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. This keeps information from getting lost in the text and email shuffle. With time-clocking software, employees clock in and out with the touch of a button. Kiosk ordering Your busy customers don’t always have time to wait in line.

Management 195

Management Management Email Marketing Point of Sale 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

Mobile Ordering 199

Mobile Ordering Marketing Menu Fast Casual 199

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial.

Technology 224

Technology Loyalty Program Fast Casual Email Marketing 224

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. Cons: Creating your website can take up a lot of time out of your busy schedule.

Website Management 370

Website Management Online Ordering SEO Hiring 370

7 Shifts

MARCH 10, 2021

The fact that 60% of restaurants fail in their first year and 80% close within five years of their grand opening is an indication that few have what it takes for long-term success. If you want to open a restaurant , or if you're going to take a fresh look at where you are in your journey as a restaurateur, you must develop a business plan.

Management 370

Management Management Small Business Email Marketing 370

ChowNow

FEBRUARY 14, 2024

More and more restaurants are launching their own websites, mobile apps, and online ordering channels. So much so that diners go out of their way to order directly from restaurants they love. We’re always looking for new ways to help restaurants get more from their online ordering and boost their revenue streams.

Website Management 78

Website Management Mobile Ordering SEO Online Ordering 78

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing.

Mobile Ordering 233

Mobile Ordering Email Marketing Online Ordering Point of Sale 233

Lavu

APRIL 15, 2020

With dine-in options no longer an option for your restaurant guests, it’s time to start increasing your gift card sales to stay afloat. With the right restaurant gift card marketing campaign, you can stave off the revenue losses during COVID-19 pandemic mandates. Create a Bundle Offer for Gift Cards.

Dine-in 91

Dine-in Loyalty Program Point of Sale Mobile Ordering 91

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Keep delivery on the table.

2021 148

2021 Mobile Ordering Online Ordering Download 148

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. With text messaging, you can do the following things to increase engagement: Notify customers when their pick-up orders are ready. Let customers text to place an order. Let diners know when their table is ready.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 178

Ordering Technology Mobile Ordering Online Ordering 178

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 185

Online Ordering Website Management Social Media Mobile Ordering 185

Modern Restaurant Management

JULY 1, 2021

Restaurant bookings in May were up 48 percent compared to May 2019, and revenues are increasing as on-premise dining picks up heading into a busy summer season. Although there has been an increase in-person dining, Americans are being more selective about the establishments at which they choose to dine.

Dietary Restrictions 149

Dietary Restrictions Email Marketing Customer Experience Mobile Ordering 149

Open for Business

NOVEMBER 21, 2022

Today’s tools are high-tech, user-friendly, and mobile so you don’t have to be physically in the restaurant to stay on top of the business. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. For starters, the dining room should have: A warm, appealing vibe for guests.

Technology 147

Technology Front of House Back of House Online Ordering 147

7 Shifts

FEBRUARY 22, 2021

The software processes and tracks customer orders then distribute the rewards when a qualifying purchase is made. Consider developing a mobile app that customers can access to view loyalty program promotions and their purchase history. How to leverage restaurant loyalty programs? In addition, they also offer the 10th item for free.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

FEBRUARY 2, 2022

Take Advantage of Technology. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital.

Loyalty Program 190

Loyalty Program Online Ordering Social Media Mobile Ordering 190

7 Shifts

MARCH 10, 2022

To help you narrow down your search, here are 24 of out favorite restaurant management apps to start using in your restaurant today. The team communication tool from 7shifts solves for the ranging conversations, text threads, and email chains that seem to go nowhere. Top Restaurant Management Apps. TouchBistro. Team Communication.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

JULY 27, 2020

At a time when COVID is still on the rise, many states continue to ease up their lockdown restrictions with restaurants all over the country reopening their doors for dine-in guests. But how do consumers feel about the reopening? What are the barriers and motivations driving restaurant visits?

Mobile Ordering 198

Mobile Ordering Online Ordering Consumer Goods Food Safety 198

Open for Business

APRIL 9, 2024

Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort. When guests know they’ll get extra benefits every time they dine at your restaurant, they’ll be incentivized to return consistently. It may require some patience, though.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag.

2020 192

2020 Loyalty Program Mobile Ordering Fast Casual 192

ChowNow

JANUARY 6, 2022

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Keep delivery on the table.

2022 78

2022 Mobile Ordering Online Ordering Download 78

Next Restaurants

JUNE 30, 2020

According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. . Eggslut informs customers that you can order their egg sandwiches on UberEats.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Restaurant Engine

DECEMBER 23, 2020

1: Enhance Contactless Ordering and Payments. This includes ordering and payment options. One tip for restaurant success is to harness the power of your website ordering or even online ordering on your mobile app. Make sure your online website is set up for online ordering and payments. tweet this). #2:

2021 112

2021 Online Ordering Fine Dining Mobile Ordering 112

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Modern Restaurant Management

JUNE 1, 2023

Personalization Is the Key A successful loyalty program takes a holistic approach and engages with customers across a variety of channels beyond the POS, including mobile app, online (web-based), social media, and email marketing and emerging channels such as voice, chat, and web3/metaverse.

Loyalty Program 173

Loyalty Program Customer Experience POS Customer Service 173

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

MAY 5, 2021

Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. The Value of Trust. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries.

2021 185

2021 Loyalty Program Coupons Fast Casual 185

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40

Restaurant Engine

DECEMBER 28, 2022

This means you want your address, phone number, hours of operation, and contact method (email address or contact form) in a prominent place on every page. The basics are vital on your restaurant website as many people visit your site to find out where you are located and how long you’re open. 4: Online Ordering.

Online Ordering 106

Online Ordering Mobile Ordering Customer Experience Customer Service 106