Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

JULY 12, 2022

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Be In Charge of Your Own Marketing.

Loyalty Program 220

Loyalty Program Online Ordering Point of Sale Customer Experience 220

Modern Restaurant Management

DECEMBER 1, 2020

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

Loyalty Program 200

Loyalty Program Customer Experience Point of Sale Employee Relations 200

7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan? Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 5, 2022

Contactless payment solutions drive operators’ revenue and elevate customer experiences, but how can the technology set restaurants up for long-term success? In addition to deploying technology to address these shifting customer habits, arguably one of the biggest hurdles restaurant operators face is vendor fatigue.

Loyalty Program 223

Loyalty Program Mobile Ordering Employee Relations Customer Experience 223

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Lavu

FEBRUARY 21, 2020

With so many restaurants operating in the same space, competition is usually high. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Implementing rewards programs is an effective way of achieving this.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

Modern Restaurant Management

JANUARY 31, 2024

Ninety-four percent of operators are planning some form of expansion and more than half of the 600 U.S Additionally, the report found that AI is already part of mainstream restaurant operations as 89 percent of operators surveyed are already using it in their restaurants in some way.

2024 198

2024 Online Ordering Website Management 2023 198

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers. Operations have shifted to a more digital experience. Operations have shifted to a more digital experience.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. If you don’t already have a gift card program, now would be the time to launch one. Get Social with Digital Marketing. Launch a Loyalty Program.

Loyalty Program 209

Loyalty Program Seasonal Menu Social Media Email Marketing 209

Modern Restaurant Management

DECEMBER 30, 2020

The arrival of colder weather probably means the end of outdoor dining in many parts of the country. Still, survey data from the National Restaurant Association offers hope that many diners will maintain current on-premises (outside dining) habits through the winter. Marketing Moves to Make Now. The end is now in sight.

Loyalty Program 205

Loyalty Program Email Marketing Online Ordering Employee Relations 205

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions.

Social Media 197

Social Media Email Marketing SEO Consumer Goods 197

Modern Restaurant Management

OCTOBER 1, 2020

Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Yes, dine in numbers are way down (only 27 percent of patrons have dined in since COVID-19 began, per sense360).

Delivery 193

Delivery Loyalty Program Download Online Ordering 193

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here. Nick Kenner, Founder & CEO, Just Salad.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. All that said, grappling with supply chain and labor shortages and with an imperative to keep everyone safe continues to put restaurant operators in a tough position. And that's not all. Optimize Your Menu.

Loyalty Program 190

Loyalty Program Online Ordering Social Media Mobile Ordering 190

Modern Restaurant Management

JULY 23, 2021

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile. Restaurants must make loyalty programs accessible and convenient.

Loyalty Program 221

Loyalty Program Mobile Ordering Download Email Marketing 221

Restaurant Business

DECEMBER 2, 2022

When consumers dine out, they choose where to go based on a number of factors—menu variety, value, the experience and service they get when they go to a certain place and more. But one thing that they may not consciously consider is their experience with a restaurant after they’ve left—and this is a big area for operators to capitalize on.

Customer Experience 85

Customer Experience Loyalty Program Email Marketing Customer Service 85

Modern Restaurant Management

JANUARY 19, 2022

For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. But travel to the same establishment’s suburban or rural locations, and you’ll find counter-based ordering, guests dining in and fully open dining room.

Food Supply 183

Food Supply Restaurant Law Email Marketing Mobile Ordering 183

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

The Restaurant Times

AUGUST 29, 2020

As restrictions are now easing in many regions, operators are slowly beginning to reopen their dine-in restaurants. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening. Update Information Regarding The Changes To Your Operation .

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

7 Shifts

MARCH 27, 2020

states are forcing non-essential businesses to stop operations. However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. In some areas, they are even being legally required to do so. Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Restaurant365

NOVEMBER 19, 2019

Becoming successful in the restaurant industry is difficult but staying ahead of operational challenges is even harder. To prepare for the new year, restaurant owners, operators, and managers need to start planning now. Here are the top 10 operational challenges restauranteurs should expect in 2020: 1.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Digital ordering has been a game changer, and the latest trends for 2023 could change how hospitality businesses operate even more. Still, staying on top of what’s new can help your restaurant stand out from the pack.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Restaurant365

DECEMBER 4, 2020

Certainly, 2020 brought challenges for the restaurant industry that most owners and operators didn’t see coming. COVID-19 has prompted massive changes in how restaurants operate. Other restaurants had to shift operations to a limited-capacity model, adjusting labor and food costs to match new sales levels.

2021 78

2021 Operations Mobile Ordering Social Media 78

Modern Restaurant Management

OCTOBER 28, 2021

They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program. Any restaurant reward or loyalty program should have this messaging included as well. In some instances, the restaurants have no choice.

Communication 192

Communication Social Media Menu Loyalty Program 192

The Restaurant Times

SEPTEMBER 14, 2020

A study suggests that while CRM does not have a direct effect on customer loyalty, it has a lasting influence on customer satisfaction. A study suggests that while CRM does not have a direct effect on customer loyalty, it has a lasting influence on customer satisfaction. Gather Meal Preference.

Fine Dining 52

Fine Dining Customer Experience Dine-in Email Marketing 52

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

ChowNow

AUGUST 26, 2021

These cases became unbelievably frequent and they’ve somehow become so increasingly routine that it has made it impossible to continue to operate a business under these conditions.”. Thankfully, fraud in the form of data breaches, identity theft, account takeover, and loyalty program abuse actually seems to be on the decline.

Operations 78

Operations Online Ordering Food Safety Mobile Ordering 78

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Mad Mobile

JUNE 7, 2024

While your establishment’s day-to-day operations might already fill your plate, it’s still essential to encourage customer engagement, foster relationships with your guests, and craft the ultimate experience for your visitors. Running a successful bar requires owners, managers, and employees to juggle multiple tasks at any given time.

POS 45

POS Bar Loyalty Program Point of Sale 45

Modern Restaurant Management

DECEMBER 21, 2020

We appreciate how our team shows up every day with positive attitudes, ready for new challenges and open to all of the operational changes thrown their way. Operators that were already embracing an omni-channel approach have accelerated those efforts as a result of this evolving consumer behavior. Barry McGowan, CEO Fogo de Chão.

2020 193

2020 Kitchen Safety Food Safety Loyalty Program 193

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Mixed take-out bag.

2020 192

2020 Loyalty Program Mobile Ordering Fast Casual 192