ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.

Email Marketing

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should?

2025

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing

ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.

2025

ChowNow

JULY 10, 2025

Established 10 years ago by Andre Angles and his co-owner Ty Theara, the restaurant offers a unique dining experience in a historic two-story building with a cozy atmosphere. Thai District now has a branded app, and uses powerful marketing tools that help them build customer loyalty and increase sales without the burden of commissions.

Mobile Ordering

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. When customers order through a third-party app, you dont get access to their contact information, making it harder to bring them back.

Online Ordering

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program

ChowNow

FEBRUARY 13, 2025

Customers are left scrolling through outdated posts trying to find relevant information, becoming more irritated by the moment. Having complete control of your brands story is how you stand out in a congested market. A well-designed website does more than just make a good first impression. A website, however, is entirely yours.

Social Media

Goliath Consulting

MAY 1, 2025

In todays digital-first dining culture, having a strong social media presence isnt optionalits essential. For restaurants, social media marketing is more than just posting food photos. Focus on creating content that adds valuewhether its entertaining, informative, or visually appetizing. Data doesnt lieadjust based on results.

Social Media

Modern Restaurant Management

JUNE 27, 2025

With households increasingly treating dining out as a luxury, every menu item and service interaction becomes a potential make-or-break moment. Additionally, customer satisfaction with full-service restaurants varies significantly depending on the type of purchase experience (dine in, carry out, or delivery). At the same time, U.S.

Loyalty Program

EATER

OCTOBER 21, 2024

However, if you were to walk into one of PLNT Burger’s at least 12 locations, you won’t find a deluge of information about the environmental impact of eating meat. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. The environmental mission can come later. without interruptions.

Sustainability

Goliath Consulting

MARCH 14, 2025

As more diners use Ozempic and similar medications, restaurants may need to adapt to evolving guest preferences and dining habits. Healthline says this can make social dining more challenging, particularly for those who previously enjoyed indulgent meals with friends. Beyond portion size, Ozempic also influences food preferences.

Email Marketing

ChowNow

JANUARY 23, 2025

Website Your restaurants website is one of the first places customers will look for event information, so make sure the details are easy to find. A well-maintained restaurant website is key to keeping your customers informed and involved. Email Send out a weekly email blast telling customers about your upcoming event.

Events

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

Marketing

ChowNow

APRIL 15, 2025

If your Cost of Goods Sold is too high, your profit margins sufferno matter how packed your dining room is. This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. A typical COGS for a restaurant is around 30%-40% , depending on your concept and pricing.

Operations

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. We then recommend the best companies in each sector so you find the right solutions for your business.

2025

ChowNow

MARCH 14, 2025

Since 2014, these channels have grown 300% faster than dine-inand the trend isnt slowing down. For more information on food photography, read our article How to Take Menu Photos Like The Pros. Improve Your Online Visibility and Marketing Optimizing your website is just the first stepnow you need to make sure customers can find it.

Ordering

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. Have you noticed how food delivery apps are becoming essential in attracting and retaining diners?

Delivery

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations.

2025

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing

ChowNow

APRIL 4, 2025

A QR code on the receipt, table tents or a quick post-meal email can go a long way. This ensures that the information potential customers find is accurate and up-to-date. Or a mixed bag of outdated info, unanswered complaints, and a few good reviews buried in the noise? Think of it as hospitality beyond the walls of your restaurant.

Management

The Rail

NOVEMBER 1, 2024

Digital floor planning software allows restaurant owners to visualize their new kitchen, dining area, and storage spaces. From cloud-based tools to smart IoT sensors, technology is revolutionizing how restaurants relocate. They can do this without setting foot in the new location. Virtual reality (VR) technology makes this transition easier.

Innovation

ChowNow

MARCH 14, 2025

Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Its tough, and cant be done passively.

Operations

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?

POS

SpotOn

NOVEMBER 21, 2024

Your restaurant can tap into additional revenue by offering a private dining room for personal gatherings, corporate holiday events, private parties, wine tasting, and special menus. With this information, you'll know how many employees to schedule and how many food supplies to order. Gift card sales create instant revenue.

Loyalty Program

The Restaurant Group

MAY 25, 2025

It involves making sure customers find positive, accurate information. Difference between reputation and brand image Your brand image is how you market your restaurant through logos, menus, and advertisements. Incorrect information can frustrate customers, leading to negative reviews.

Social Media

Lavu

APRIL 25, 2025

Consumer dining preferences have shifted and today customers are looking for experiences, not just a meal. Efficient Operations : Track ordering patterns ( dine-in vs. delivery ) to optimize staffing and inventory, ensuring smooth service. POS systems track patterns across dine-in, takeout, and delivery orders.

POS

Restaurant Engine

MARCH 12, 2025

Take your restaurant marketing to the next level with AI tools. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. Heres how to optimize your marketing with AI.

2025

Open for Business

OCTOBER 15, 2024

But nail your restaurant survey questions, and you’ll gain access to information that drives your spot forward. Avoid questions about minor details that won’t actually inform your decision-making. While these might seem important to you, they rarely make or break a dining experience.

Customer Experience

Lavu

JULY 25, 2025

In this post, we’ll break down what your POS system is really saying about your business and how to use that information to optimize performance, improve service, and boost profitability. In a market full of point-of-sale providers, it can be hard to decide which option is best suited to grow your business.

POS

Lavu

JULY 18, 2025

In this post, we’ll explore five essential POS features designed to reduce wait times and deliver faster, more efficient dining experiences. Real-Time Order Tracking : Keeps customers informed about their food status, reducing anxiety and follow-up inquiries. In the fast-paced world of food service, every second counts.

POS

SpotOn

DECEMBER 27, 2024

Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Or perhaps you run a casual dining restaurant , and you want guests filling tables beyond peak hours. What do your guests want from your restaurant and the dining experience?

Loyalty Program

Lavu

JUNE 6, 2025

Once you have gathered all the information, you can create a formula that considers the ingredient cost, portion size, yield percentage, labor cost, overhead cost, and markup percentage to calculate the total food cost for the recipe or dish. Let’s dive into what really works in today’s competitive landscape.

Loyalty Program

Lavu

JULY 11, 2025

With the global cloud POS market projected to grow 18.2% Beyond operational speed, these systems equip business owners with real-time data to make informed decisions. Unlike traditional systems, cloud-based solutions offer greater flexibility, scalability, and security, making them ideal for modern restaurant operations.

POS