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Consistency in delivery times and product freshness is crucial in maintaining a positive customer experience. Consider the channels you'll use to reach potential customers, such as socialmedia, local advertising, or community events. If your supplier falters, it could impact your reputation and customer satisfaction.
To do so, you must have an optimized website and engaging socialmedia profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. At the same time, U.S. chain sales grew just 3.1 percent in 2024 — falling short of the 4.1
New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Do they prefer takeout, delivery, or in-person dining?
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Don’t just rely on organic socialmedia.
With the pandemic overhauling the restaurant industry in every way, 53 percent of adults now say purchasing takeout or delivery food is essential to their daily lifestyle. Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone.
With dining rooms having been shut down for the majority of 2020, the only option for people to visit their favorite restaurants has been through takeout or delivery. You need to adapt your restaurant’s socialmedia marketing approach in the “new normal” of COVID-19. The Power of SocialMedia for Restaurants.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.
With COVID-19 shutting down businesses worldwide in 2020, restaurants were forced to shut down their dining rooms and pivot to off-site dining only—takeout and delivery. There are two main options when it comes to opening your restaurant for delivery. The second option is take-out and delivery which the restaurateur runs and controls.
Although they did have online ordering in place utilizing third-party delivery services, the processes were not efficient and changes needed to be made to successfully manage the influx of online orders, owner Dani Mai explained. Pho MPH also highlighted their delivery options on their socialmedia channels. .
Like many restaurant brands, we’ve temporarily closed a number of locations and pivoted to offering only takeout and delivery at the ones that remain open. In terms of promotions, Mighty Quinn’s is offering 15 percent off of all delivery and takeout orders placed through our website and app. So why are we doing this?
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Local SEO (Search Engine Optimization) ensures your website ranks higher in local searches.
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
In 2025, the US online food delivery market is expected to reach $424.9 Whether theyre grabbing takeout on the way home from work or scheduling a delivery for later that day, digital ordering has become the norm. Third-party delivery apps take a big cut of every salesometimes as much as 30%. billion in revenue.
As a result, ghost kitchens, delivery-focused kitchens without a storefront or dining area, are growing in popularity. Traditional restaurants – with their huge overhead costs – just aren’t built for high delivery demand. Promote your safe practices on socialmedia. Commit to ongoing training.
We’re also starting to see a shift in diner behavior in the convergence of dine-in and delivery, as some consumers order delivery/takeout during the week and dine-in at restaurants on the weekends. A diner who wants to order directly through a restaurant’s website one day, may pivot to making a reservation the next.
In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones.
By sharing your menu across all digital platforms including your website, review pages and social channels, customers have ample opportunities to see it and therefore decide to make a buying decision—whether that be making an in-person dining reservation or ordering food for delivery. Give Your Website All of the Love.
If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? That means providing clear, action-oriented messages, delivered through proper delivery channels.
It’s seen in the data how quickly restaurants are flocking to takeout and delivery options to rebuild their revenue, with 43% more delivery-related roles being scheduled since the pandemic began. Delivery and takeout will continue to be important revenue streams for restaurants. How do you market food delivery and takeout?
Each of these channels represents a revenue stream for the restaurant and they connect to the same kitchen and are all managed by the same centralized POS system.” Among the other insights: Restaurants expect 62 percent of their revenue to come from takeout or delivery in 2021.
However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Highlight your takeout options, revised opening hours as well as curbside pick-up and contactless delivery options.
In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. From socialmedia, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information.
As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. A QR code is really just a different way to distribute a website address.
The coronavirus crisis has challenged restaurants to rethink the way they deal with food delivery for good. Larger franchises have offered free delivery (McDonalds, Applebee’s, IHOP, Panera Bread, Wingstop and Chipotle Mexican Grill, among many others) to accommodate decreasing on-premise sales (1).
We relied on local shops and grocery deliveries when hunkering inside our homes. That’s why socialmedia can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and socialmedia is a great place to begin and end those experiences.
Traditional marketing strategies, like national TV ads, billboards, or widespread socialmedia campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your socialmedia posts, too. Keep the entry process simple.
Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.
To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. Generally speaking, the higher the rank, the more likely a consumer is to click on a website. Create unique content – Think blog posts, testimonials, engaging/fun socialmedia posts.
It can be stressful to manage a growing catering business without relying on technology. there will be logistical challenges in trying to keep track of every detail without a business management software. Requires restaurants handle deliveries. Your restaurant would deliver these pre-ordered meals in one single delivery.
Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. With grocery store shelves barely stocked, you can (and should) successfully add grocery items to your delivery, take out, or drive thru menus. Communicate. Incentivize.
How do you manage your restaurant in a modern and efficient way? Also, consider providing curbside, takeout, or delivery services in addition to flexible and quick ordering and delivery alternatives, including online, phone, or in-app ordering. But precisely, how can you determine what customers want?
In this edition of MRM News Bites, we feature a webinar that looks into the future of restaurants, face pay, delivery robots, drone delivery and a new venture for MRM. Barbara Castiglia , MODERATOR – Modern Restaurant Management. They both went through a management training program. The Main Course. FAT (Fresh.
Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Engagement on SocialMedia.
Enforce social distancing and require appropriate personal protective equipment (PPE) based on the guidelines for your jurisdiction. This may include line cooks standing six feet away from each other, tables moved to proper social distances, diners sitting outdoors only, use of disposable menus and placemats, and/or servers wearing masks.
Your restaurant already has a crew of experts: chefs, bartenders, event managers, and more. There’s great potential for revenue here, including the class registration and any supplies you can sell for pickup at your restaurant or delivery to your customers’ doors. Classes and Tastings. Trivia Nights.
How to improve your website and listings to rank higher in local searches. When someone types in best pizza near me or brunch spots in [your city], Google sorts through countless websites and ranks them based on relevance, credibility, and user experience. The best ways to get more customer reviews and use them to your advantage.
As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. As restaurants shuttered across the world due to the pandemic in 2020, deliveries and takeout orders soared.
When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or socialmedia platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!
Time Management: 80% of tasks completed often come from 20% of the effort. The best way to accomplish this is with CRM (Customer Relationship Management) software that can track details like guests names, order history, and contact information. For more expert tips, check out our article on socialmedia marketing for restaurants.
According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.
To do this, nothing could be easier: just go to the Google My Business website and create your account. Socialmedia (if any). If you are using a third-party tool to manage your bookings, you can also add it to your listing so that users can directly book a table from the search results. Your schedule. A description.
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