7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. How the customer prefers to order (for delivery, for pick-up or to dine-in). By comparing the information collected over time, you can better understand changes in your business and your market.

Loyalty Program 200

Loyalty Program Mobile Ordering Email Marketing Online Ordering 200

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

7 Shifts

JUNE 20, 2022

A ghost kitchen (also known as a delivery-only restaurant, cloud kitchen, or dark kitchen) is a restaurant that is solely focused on cooking to-go meals. One ghost kitchen may contain multiple units where different brands can prepare food for delivery, and in some cases, pickup. What are the benefits of a ghost kitchen model?

Front of House 436

Front of House Food Truck Back of House Social Media 436

7 Shifts

JANUARY 20, 2023

Go all-in on pick-up and delivery Truth is: Most people will stay at home. Delivery and pick-up orders tend to be higher during the Super Bowl than any other time of year. So if you're looking to boost your sales during the big game, delivery and pick-up are the way to go. Be prepared for a surge in business. Junior M.A.F.I.A.)

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

NOVEMBER 4, 2021

While many brands will continue to work with third-party delivery services – out of necessity but also awareness – more and more are investing in their O&O apps. This puts the customer in the driver’s seat and removes the reliance and uncertainties on timeliness of delivery offered by third parties.

Mobile Ordering 198

Mobile Ordering Marketing Menu Fast Casual 198

Modern Restaurant Management

JANUARY 31, 2023

From that data, restaurant owners can gather winning insights into how to create an optimized menu, develop a promotional strategy as well as to create back-of-house efficiencies during peak hours to be able to handle an increase in orders. Use data to identify popular menu items and promote them during the Super Bowl to drivesales.

Loyalty Program 158

Loyalty Program Social Media Email Marketing Online Ordering 158

ChowNow

DECEMBER 16, 2020

The restaurant delivery business has grown enormously in recent years, and it shows no signs of fading. Since the start of the COVID-19 pandemic, roughly half of all consumers have ordered delivery from a restaurant, and delivery sales have increased by 120 percent. That said, it can be difficult to get delivery right.

Delivery 78

Delivery Email Marketing Mobile Ordering Online Ordering 78

Modern Restaurant Management

NOVEMBER 23, 2021

Auto-tags free up staff to create more meaningful moments, offer recommendations through targeted marketing, and make a lasting impression on guests when they dine on-site. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

Loyalty Program 182

Loyalty Program Email Marketing Customer Experience Seasonal Menu 182

7 Shifts

MAY 1, 2020

However, pivoting your business model to takeout and delivery is not always the best—or only—option your restaurant has to boost sales during this time. With dine-in officially off the menu, we’re sharing a few options for restaurants to consider to pivot their business model during COVID-19. Alcohol delivery ??

FOH 364

FOH Online Ordering Delivery Food Supply 364

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? It will still cost you to run your own delivery.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

ChowNow

JUNE 10, 2024

Menu Pricing: Setting the right prices that reflect the value and cost of your offerings is crucial. Invest in Diner Marketing: Marketing is a great way to attract new customers and drive repeat orders from loyal diners. Check out this article to learn more tips to optimize your menu for upselling.

Social Media 78

Social Media Online Ordering Website Management Inventory 78

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Menu - Your menu page is one of the most important pages of your restaurant's website. Online ordering - Ditto. Customize the navigation.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

Lavu

APRIL 22, 2020

Did you know with Lavu’s partnership with MenuDrive, you can partner with premier delivery services for free? If you haven’t taken advantage of this free online ordering and delivery integration tool, click here. Partnering with a Delivery Service Saves Time and Money.

Delivery 91

Delivery Online Ordering Mobile Ordering Loyalty Program 91

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs).

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. More info is here.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

ChowNow

JANUARY 15, 2021

Among all takeout and delivery providers, we rank number one in the categories of Best Relationship , Best Support , and Easiest to Do Business With. We also earned a placement in G2’s Grid Report , which marked us as a takeout and delivery leader due to our market presence and client satisfaction. We’re always here.

Delivery 148

Delivery Online Ordering Mobile Ordering Email Marketing 148

The Food Corridor

MAY 7, 2020

Two common themes are food businesses transitioning to online ordering for delivery or curbside pickup, and others turning to an ecommerce model. Transition to Food Delivery or Ecommerce. Create a Streamlined Delivery Menu. Your delivery menu needs to be focused and full of favorites. Delivery Logistics.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Next Restaurants

JUNE 30, 2020

According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. . Don’t just post drool-worthy food photos of your takeout menu items (still do though!)

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Will running a takeout and delivery-only restaurant be profitable, or will the costs outweigh the revenue this opportunity could generate? Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Restaurant Engine

JUNE 23, 2021

The pandemic presented an opportunity for restaurant delivery services. Did you know that more than 60% of consumers in the United States say they order food for delivery once a week? For most of your restaurant customers, delivery is an expected service. Yet, offering delivery can be expensive for restaurants.

Delivery 80

Delivery Online Ordering Loyalty Program Customer Service 80

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. More info is here.

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 141

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 141

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 192

Marketing Loyalty Program Email Marketing Coupons 192

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. Additionally: Personalize emails with the recipient’s name.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable. Oversee incoming deliveries.

Management 398

Management Management Kitchen Safety Front of House 398

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Cheetah

MAY 1, 2020

In an effort to help San Francisco restaurants stay afloat in this unstable economic reality, Mayor London Breed has recently capped the fees food delivery apps can charge restaurants at 15%. “In What they don’t know is that every time they place an order via a third-party food delivery app it’s costing the restaurant money.

Delivery 109

Delivery Food Mobile Ordering Insurance 109

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. A standalone menu page. A method to collect guest email addresses.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 198

Marketing Social Media Mobile Ordering Website Management 198

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. Curbside takeout and no-contact delivery are the norms. Curbside takeout and no-contact delivery are the norms. And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come.

2021 193

2021 2020 Marketing Social Media 193

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 198

Franchise Franchising Operations Loyalty Program 198