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Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.
With cashless transactions and delivery services becoming the norm, diners are enjoying faster, more streamlined dining journeys. QR codes, for their part, can be exploited through phishing schemes, where hackers create fake codes to direct users to malicious websites. The restaurant experience has quickly become a digital landscape.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
Even now, as pandemic numbers are reduced and diners are returning, inflation, the cost of food and worries of a recession are ominous warning signs. And now, as the pandemic subsides, and customers return to restaurants in growing numbers, owners and managers are dealing with another crisis: being short staffed.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. One of the most notable shifts is the growing demand for self-service kiosks.
A huge part of this experience is the customerservice they receive at every contact point within the restaurant – and even after they’ve left. Here, we share practical and actionable ways to enhance your establishment’s customerservice.
You may serve the best food on the block, but if your restaurant doesn't match its dishes with plausible customerservice, your customers may never come back. That's why it's important to provide an outstanding dining experience from the second your customer's enter your restaurant, till the moment they leave.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
What is the ongoing goal for all restaurant owners and managers? Whether that be via restaurant operations, menu improvements, or services, there are quite a few criteria that restaurant owners constantly juggle to create the perfect balance. Another important marketing tactic, which is a necessity in modern times, is having a website.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.
Managing multiple third-party delivery platforms can feel like running several businesses at once. Each system has its own tablet, order flow, and set of requirements, making it difficult to keep up with operations smoothly. Each platformUber Eats, GrubHub, DoorDashrequires its own tablet, login, and ordermanagement system.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Rifrullo Café, a cozy farm-to-table restaurant in Brookline, Massachusetts, hums with customers on a steamy July mid-morning. As a chef, I have a responsibility to do my best to create good environments for people, customers, and the community,” says Marnell-Suhanosky. Foodservice buildings in the U.S.,
Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. And those impressions matter.
Online food delivery thrives as phones become one-stop shops for ordering and tracking meals. This convenience has made the online food delivery market massive, with global revenues of over $1 trillion in 2023 alone. They must choose whether to use third-party online ordering platforms or handle delivery in-house.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
As the COVID-19 pandemic continues to affect the ways we live, work and dine, the restaurant industry has been experimenting with different ways to adapt and continue serving customers who cherish dining experiences. Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic.
Diners simply don’t want the low food quality that often comes with long menus. These restaurant food trends can directly impact a restaurant’s profitability. A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste. Delivery Options.
From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. To understand what customer intelligence is, we have to define what it means for restaurants.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? The report, which surveyed 127 restaurant executives across the U.S.
With customers opting for alternatives to dine-in, restaurants adapted to build solutions to offer takeout, delivery and curbside pickup options. Several solutions have popped up over the past year that allows you to customize menu templates and share them online in minutes. How Can You Enhance Your Contactless Dining?
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. The marketing message has not changed drastically from food-based to safety procedures. Here are their insights.
Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. As such, implementing a robust food delivery and takeout service has become critical for restaurants’ longevity and success. Managesorders at peak hours so the kitchen isn’t overwhelmed.
As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. As restaurants shuttered across the world due to the pandemic in 2020, deliveries and takeout orders soared.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Online ordering and delivery apps.
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Can customers find you? Think for a moment about your restaurant’s current online presence.
When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.
Some leaders, including brands like Wingstop, Chipotle, Starbucks, and others, as a result of early investments in the digital customer experience, were already experiencing well-above-average digital sales numbers, and were much better prepared for what came next. Customer Engagement, Redefined. In March of 2020, the world changed.
While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. Instead of belaboring the issue, Modern Restaurant Management (MRM) magazine went to the experts for some solutions. Customers can order and pay without speaking to a human and a runner delivers the food.
As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. A QR code is really just a different way to distribute a website address.
With rapid advances happening across various industries, including the food industry, you might be wondering: What does AI have to do with running my restaurant? AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. The short answer? More than you think.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. MRM Restaurant Survival Guide Updates.
Leveraging technology, Chayon managed to pivot the business model. I love giving my clients the option to order directly from my own website and being certain that I am always providing them with the best service I can.” so that meals get delivered hot and fresh to every customer’s doorstep.”
The last year has had a profound impact on both restaurant operations and customer preferences, resulting in permanent changes. The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. million users of food delivery apps in the U.S.,
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Nuance also extends to the service.
The last couple of years have proven that digital experiences will continue to play a central role for quick-service restaurant (QSR) operators. Luckily, QSRs have no shortage of technologies at their disposal to help them achieve the sort of customer personalization that drives profits. Easing Customer and Employee Friction.
Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table.
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. Increased Emphasis on Online Ordering. Former competitors are now part of the same umbrella company. Final Thoughts.
Its not just about good food anymoreits about trust, reputation, and visibility. Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. Heres how reviews are shaping your business every day.
Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. Give Your Website All of the Love. Leverage CRM Tools That Will Make Your Customers Swoon.
Modern AI exists without the limitations that you see in movies, operating on everything from the smartphones in your pocket to the website that uses machine learning to track COVID-19. Examples of using artificial intelligence to help staffing needs are anything from a recipe viewer, to smart kiosk technology that anticipates customer needs.
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