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Also, there is no other marketing medium that can reach your customers as best and as affordable as emailmarketing. In fact, 65 percent of smallbusinesses use email to communicate with their clients. Video emailmarketing makes a lot of sense. Highlight Your Menu.
The restaurant experience isnt just about great service and ambianceits deeply tied to ingredient sourcing and food costs. Pressure on Small Operators Small and independent restaurants, which often operate on razor-thin profit margins, are especially vulnerable. With new U.S.
The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Hospitality vs. Service Though often used interchangeably, hospitality and service arent the same. Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. In a world of automation and fast-paced service, hospitality remains your restaurants most humanand most powerfulasset.
Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Thats huge! All you have to do is keep them happy. And when you do?
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Restaurants collect a ton of customer data. Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while?
Heres how to craft an experience that leaves customers delighted and eager to return. Staff should be knowledgeable, offering helpful suggestions based on customer preferences and dietary needs. High-Quality Food and Presentation Delivering dishes that match or exceed customer expectations is critical.
The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. The Pandemic and the Restaurant Business.
Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.
That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Drive Direct Orders and Reservations A strong online presence encourages potential customers to take action. Here are the four most essential areas to focus on.
As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.
Across the United States, businesses are suffering from unprecedented staffing shortages in the aftermath of COVID. With a critically shrunken talent pool, restaurants are racing to fill positions in every part of the business — front of house, back of house, and corporate teams. Enter digital tableside ordering.
First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? The only way to know for sure is by tracking key performance indicators (KPIs) that drive business growth.
Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Instead of relying on gut feelings and guesswork, they give you clear, measurable data you can track over time to meet your key business objectives.
Photo: Shutterstock Delivery and a take-home meal deal drove a lot more customers to Olive Garden this spring. The offer allowed customers to buy an in-store meal starting at $14.99 Olive Garden parent Darden Restaurants had long resisted third-party delivery, preferring to serve customers in its restaurants and control the experience.
This is especially true in terms of how we do business, as the pandemic is already having a negative impact on restaurants in particular across the board. First, create a page dedicated to your unique response to COVID-19 as a business. EmailMarketing: Keep People Informed. But thankfully, all hope is not lost.
But getting customers to order once isnt enough. Repeat business is what drives real growth, yet many restaurants struggle to keep takeout diners coming back. With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. In a recent survey by ChowNow, 54.6%
Crafting festive drinks is a great way to engage customers and set the mood for Halloween celebrations. grenadine Granulated sugar and additional grenadine, for the sugar rim (optional) 1 small dry ice cube, optional Get directions here. Chambord ½ oz. 100% unsweetened cranberry juice (not sweetened or cranberry juice cocktail) ½ oz.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.
The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.
This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. Hundreds of restaurants are already taking advantage of this offer in Cox markets nationwide, with presence in ads similar to this one from Pensacola that is running today.
As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Can customers find you? Can they view your menu online?
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI is no longer just a buzzword, its a reality that is reshaping how restaurants operate, interact with customers, and make decisions. Artificial intelligence (AI) is everywhere right now. The short answer?
The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings. Offer Safe and Contact-Free Services.
Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media. Thats why its important to get proactive and make it super easy for your happy customers to speak up about their experience. A QR code on the receipt, table tents or a quick post-meal email can go a long way.
Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. With modern threats proving to be more persistent, severe, and impactful, franchisors and franchisees must work together to protect the brand’s reputation and maintain customer trust.
This video from Making Dough Restaurant Show – by Hengam Stanfield outlines three results-driven restaurant marketing strategies for 2025 that emphasize practical, actionable tactics, starting with cold email outreach coupled with complimentary food drops to potential customers.
This doesnt mean cutting corners and sacrificing the customer experience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. A good labor cost percentage to shoot for is between 20%-30% , depending on your service style and local wage laws. Are you overstaffed on slow days?
Does the energy feel flat, and the customers look bored. Get some fresh customers through the door and start the neighborhood talking about whats happening in your restaurant again. You need ideas that will wow new customers and get the regulars excited to come back in.
The National Restaurant Association has provided a list of best practices to ensure business continuity. Transactions can then be handled directly between customer and restaurant, with individual restaurants setting their own terms and conditions and fulfilling the transactions. "We're More than 2.45 and Canada.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
Every day, youre juggling staff, food quality, inventory, customerservice, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. CustomerService and Experience Great food and drink is only truly enjoyed when its coupled with a great service experience.
With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.
One of operators most difficult challenges is balancing restaurant operating costs without compromising the food, service, and customer experience that makes your restaurant unique. With the right strategy, you can reduce expenses and strengthen your business at the same time.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Online ordering and delivery apps.
One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given. Customers can be lost to boredom or quit halfway if a survey is too long.
full service restaurants surveyed plan to introduce catering services. I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. Inventory : Generally, when food costs go up, operators will raise their menu prices by a small amount.
Customer segmentation should be a fundamental aspect of maintaining relationships and growing your customer base. Understanding Customer Segmentation. Technology and data are continually changing the landscape of the restaurant industry, altering how and where customers eat and how the industry operates at its utmost potential.
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