This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
No longer are customers relying solely on traditional keyword-based searches for terms like “restaurant near me”; instead, they’re using natural, conversational language to find exactly what they want. Nuanced, Specific Queries Redefine SEO A study by Ahrefs analyzing about 150 million keywords found that 63.1
Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. In many cities, restaurants need thousands of reviews to even be considered by customers.
AI is reshaping how customers discover and decide where to dine, so restaurateurs can no longer avoid its significant impact on customer attraction. To stay competitive, businesses must understand these technologies and adapt their marketing strategies to fit new AI-driven discovery trends.
” to reflect their marketing philosophy and experience in both sectors. But with my extensive experience in restaurants, I didn’t want to limit myself. I got support, and they gained real-world experience. That experience matters. Customization is key. Service industry people are my tribe.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.
Hungry customers in your area are searching for their next meal right now. Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Our local SEO specialists conduct thorough audits to identify gaps in these ranking factors.
Brands are forced to strike a balance between quality, value, and customer service. But in an increasingly technology-driven world, consumer expectations are shifting as AI reshapes digital marketing strategies. The impact of AI on SEO is most notable. Print and offline marketing remain crucial tools.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Introduce dishes or experiences that aren’t available elsewhere. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Offer Promotions and Discounts Implement Loyalty Programs Reward repeat customers with discounts or freebies.
Celebrate your customers with loyalty programs and grow your retention rate. Even more compelling, Metrobi also found, Customers would increase their spending at a restaurant by 35% if it offered a compelling loyalty program. Customer Loyalty is Key You already know the restaurant landscape is crowded and competitive.
Restaurants need all the help they can get today to entice guests, make them feel safe and comfortable, create a memorable experience and earn their repeat business. Now, more than ever, dining establishments need to delight customers at every touchpoint, gain real-time customer feedback and secure competitive insights.
According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Most customers would phone-in carryout orders. Technological adoption is not easy.
The restaurant industry is changing quickly, and technology plays a big role. It only exists online; customers can order food through a delivery app. Your target audience: Who are your ideal customers? Your website is customers' first digital interaction with your restaurant, so it's important to make a good impression.
Restaurants are increasingly harnessing AI technology to boost efficiencies and reduce costs. AI technology can help restaurants protect themselves and their customers from financial losses stemming from card-related fraud. Detect and Prevent Fraud Payment card fraud led to $33 billion in losses worldwide in 2022, with $13.6
Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What lessons can be learned from the recent Chipotle portion size controversy?
We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.
This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.
As technology evolves and client tastes change, successful marketing techniques must be examined and updated accordingly. Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Engagement on Social Media.
Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." As noted, contactless technology was high on the list for customers to feel comfortable dining out again.
How can you convince a customer to come to your business and spend money on your food? Technological advancements and changes to the industry brought on by COVID-19 flipped the focus of restaurant marketing on its head. Not sure how to best reach customers in their homes or on-the-move? That all changed in 2020. Mobile Menus.
With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Ensure that the delivery presentation mirrors the in-house experience.
We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.
They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.
But business catering is a different beast requiring different menus, operations, and technology. To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips.
The restaurant business is one of the most competitive destinations in search engine optimization (SEO). User Experience with the Site Advances Linguistic considerations are not the only thing to bear when localizing a site. The customers' approach to food choices in this area is more traditional. What does it mean?
With Google committing to the AI project, the technology is likely to advance quickly and will present significant opportunities for business owners who are able to get ahead of the curve. You put so much effort and time into creating a brand experience in your restaurant that it only makes sense to extend this to your online presence.
This makes Threads ideal for businesses looking to foster a sense of community and deepen relationships with their customers. SEO & Discoverability Threads Threads, with its long-form content, offers a great potential for SEO. Let’s redefine your digital dining experience. X X, on the other hand, thrives on immediacy.
With 28,000 associates and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. Consistent management of online listings, menus, and reviews dramatically improves SEO and placement in local search results.
By learning from others' experiences, you too can be successful. The Restaurant Technology Guys. As you probably guessed, this podcast has everything to do with restaurant technology. You can tune in to The Restaurant Technology Guys on: Apple Podcasts , Stitcher , Soundcloud , or. 7shifts Restaurant Growth Podcast.
With 28,000 associates and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. Consistent management of online listings, menus, and reviews dramatically improves SEO and placement in local search results.
The success of a restaurant depends on the ability to attract and retain customers. To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Customer Engagement.
Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Today, we list the must-have technologies for food trucks. These customization options can also be used to remove items, which is imperative for customers with allergies.
After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. Customers today strongly believe in the importance of social responsibility.
Not only that, but a good restaurant management system can facilitate customer connection and make first-timers into repeat-eaters. It can even enhance the experience with features like built-in inventory tracking to avoid negotiating a substitution with a hungry customer at the last minute.
When you own a growing restaurant, every day you strive to create a friendly atmosphere and be a part of your customers’ daily routines or perhaps even lifelong memories. The site is stocked with excellent restaurant marketing strategies that will have your customers begging you to take their money. Next Restaurants. Michael Hartzell.
Every hospitality business wants to be at the top of the list when a potential customer searches online. To do this, casinos focus on perfecting their online SEO strategies. They then use this information to target-market to those customers so they come back again and again. But what about the other customers?
Do Register Locally (Basic SEO). Have an SEO Friendly Website. If you wanna increase online food ordering traffic, then having an SEO friendly website could help with it. Tips for making an SEO friendly website – 1. Other than being creative, also focus on your customers. Re-share customer’s content.
Do Register Locally (Basic SEO). Have an SEO Friendly Website . If you wanna increase online food ordering traffic, then having an SEO friendly website could help with it. Tips for making an SEO friendly website – . Other than being creative, also focus on your customers. Re-share customer’s content.
What’s more, the technology related to web design advances almost constantly. You’ll also discover how to maintain an effective social media presence and create a landing page that will make a fantastic first impression on potential customers! What will your customers see first? What problem are you solving for them?
They take food orders from customers online through their own app or through third-party food delivery apps, process them, and deliver the food. Some of the ghost kitchens also provide the facility of order pick-up wherein the customers can pick up their food on their own. Investing In The Right Technology.
This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.
We talked about how it makes the purchasing experience seamless for customers and how it brings value to food establishments. There are just so many things you can do to spread the word about your restaurant and Martec (marketing technology) is essential in doing this. Yoast is your go-to tool to boost your SEO campaigns.
With a reliable Food Truck POS , you have the luxury of putting your food truck in front of new customers in different neighborhoods every day. Don’t let your site scare off customers. It’s worth investing in an update to attract more customers. How Food Trucks Can Book More Events. Local Search Engine Optimization.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content