The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. But if you want a continuous flow of customers, you must market your services continuously to potential guests, even when business is good.

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Email Marketing Reservations Marketing Loyalty Program 52

The Restaurant Times

SEPTEMBER 22, 2021

As a restaurant owner, you understand how critical it is to keep customers coming in through your doors. You have to have loyal customers that love your food even if a pandemic hits the world. Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. Offer Loyalty Points .

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Loyalty Program Social Media POS Email Marketing 52

Open for Business

AUGUST 4, 2023

Next gen loyalty programs are a smart, effective way for restaurants to stand out and build a stronger connection with guests. These creative, personalized loyalty programs use tech and customer data to create an experience that goes way beyond discounts.

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Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

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Marketing Loyalty Program Email Marketing Coupons 197

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

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Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

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Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

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Loyalty Program Marketing Social Media Mobile Ordering 284

The Restaurant Coach University

MARCH 2, 2017

However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

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Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

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7 Shifts

AUGUST 18, 2021

You may serve the best food on the block, but if your restaurant doesn't match its dishes with plausible customer service, your customers may never come back. That's why it's important to provide an outstanding dining experience from the second your customer's enter your restaurant, till the moment they leave.

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7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Did you know that over 35% of restaurant customers in the U.S. Many of these diners even use these social platforms to pick and choose their next dining experience. Write a Marketing Plan.

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Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

SEPTEMBER 15, 2021

There is a way, to both grow profits and upgrade your customer experience at the same time: suggestive selling. Suggestive selling is a sales tactic that encourages guests to order something that is different from what they had planned to order or usually order in an effort to increase the check size and make their experience better.

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Loyalty Program Customer Experience Customer Service Point of Sale 195

Modern Restaurant Management

AUGUST 9, 2022

Today’s Happy Hour Special: Paying By Text Message. Restaurants have been making a comeback while a global pandemic still clutches owners, staff, and customers. Restaurants can even deliver a simple text message to accept customer payments instead of taking credit cards over the phone while others wait on hold.

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Loyalty Program Mobile Ordering Kitchen Safety Online Ordering 201

Modern Restaurant Management

SEPTEMBER 14, 2022

We hope you enjoy your dining experience with us. For now, restaurants are using AI (Artificial Intelligence) and ML (Machine Learning) to streamline operations and improve customer service in a much less tech-savvy environment. AI is a program developed by humans to respond to a set of instructions under specific environments.

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Front of House Mobile Ordering Loyalty Program Back of House 211

Modern Restaurant Management

DECEMBER 6, 2021

Customers can also be more hesitant to dine out as their everyday expenses are going up. Perhaps even contemplate featuring these items as a weekly special or create a weekly special with items that your food provider has on sale. This can not only drive down your profits but also degrade your customer experience.

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Loyalty Program Insurance Website Management Customer Experience 197

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

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Modern Restaurant Management

JUNE 29, 2023

A restaurant omnichannel strategy puts the customer at the center of the dining experience. Now more than ever, customers have more opportunities to engage with restaurants across multiple channels. Meeting Growing Customer Expectations Omnichannel is something customers have now come to expect.

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Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Restaurant Engine

APRIL 26, 2023

You can create customer engagement in many places, including the digital arena. Customer engagement is a term you hear a lot about these days. In fact, one study shows that 80% of customers say the experiences they have with your business are as important to them as your food and services. Showcase new product offerings.

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Email Marketing Loyalty Program Social Media Mobile Ordering 105

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

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Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

MAY 31, 2022

Restaurant owners or managers would rather spend time on other meaningful tasks, such as recruiting and hiring, training chefs, or updating daily specials on the menu. It also provides managers or owners a way to justify any decisions regarding staffing, menu development, or customer service operations.

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Point of Sale POS Download Loyalty Program 196

MadMobile

AUGUST 30, 2022

When restaurants take reservations, it does more than secure a table for customers — it benefits you and your staff. However, the old-fashioned system of taking customer calls and keeping a registration log in a book or spreadsheet has always been a cumbersome process. And what remains are unsatisfied customers.

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Modern Restaurant Management

APRIL 17, 2023

Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Restaurant Review Mobile App Restaurant review apps can motivate customers to write feedback through notifications via Whatsapp and SMS.

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Mobile Ordering Cash Management Online Ordering Front of House 207

Lavu

OCTOBER 13, 2023

You can’t fix your table turnover rate without understanding the two key components: the total number of tables and the total number of customers served over a specific period. This should include all tables available for seating customers. This period could be a day, week, month, or any time frame you choose.

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Seating Mobile Ordering Customer Service Cash Management 173

The Rail

NOVEMBER 10, 2023

Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend? Twitter Ads: Best for timely promotions like lunch specials or happy hour deals , given the platform's real-time nature. High-quality images: A well-taken photo of a dish can entice potential customers.

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Advertising Loyalty Program Email Marketing Mobile Ordering 59

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Innovations like AI, robots , and even QR codes can help restaurants succeed by keeping labor costs down while still delivering on guest experience.

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2023 Hospitality Loyalty Program Email Marketing 78

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Restaurant customer relationship management (CRM) software.

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QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. The pandemic has forced restaurants to rethink how they approach admitting customers into their premises.

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7 Shifts

OCTOBER 31, 2022

you'll use, and what makes your new business special. Include a headshot, quick bio, and list of relevant experience. This covers the customer base you're hoping to appeal to, your position in said market, and what you'll do to catch people's eyes. Who is your target customer? Check out these successful restaurant ideas.

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Point of Sale Back of House Document Download 397

The Rail

MARCH 21, 2023

In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs. By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Squirrel Systems

FEBRUARY 16, 2024

Restaurants will experiment with bold, authentic flavors from around the world, often blending them innovatively to create new taste experiences that cater to curious diners seeking culinary adventures. Experiential Dining The dining experience is becoming as important as the food itself.

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2024 Technology Menu Mobile Ordering 52

Cheetah

OCTOBER 22, 2020

Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reservation Systems Can Boost Your Marketing. Some of the leading reservation systems recently added new features to adapt to Covid-19. Start a Loyalty Program. In this article.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

Mad Mobile

FEBRUARY 29, 2024

A good POS system can help you keep your customers and employees happy with speedy, accurate service. While legacy POS systems are clunky and expensive to maintain, new cloud-based systems are flexible and easy to customize. In the cloud-based POS space, systems are designed for every type of restaurant and bar.

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POS Bar Brewery Customer Service 40

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. Kudos helps you do that and also allows employees to recognize each other, with the ability to set up custom rewards, like gift cards.

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Restaurant365

JUNE 9, 2021

Focus on four main areas that touch the guest experience to get the most out of FOH business: Maximizing your revenue with your mix of dine-in, takeout, and delivery. Focus on the customer experience. First, start by examining the entire customer experience. Finally, how do you get a customer to return?

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FOH BOH Front of House Back of House 78

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Happy customers share their experience with a service, brand, or product with people they know. Deliver an experience they can’t help but share with friends and family. Engage: Create a connection with guests.

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Marketing Social Media Email Marketing Customer Experience 78

Tableo

JUNE 26, 2023

Regaining consumers who have had a less-than-stellar experience is a daunting and difficult task. This article explores the value of customer retention and the techniques that can successfully recoup unhappy clients. Apologise sincerely: Show genuine remorse for their negative experience. So let’s get started!

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Social Media Customer Experience Loyalty Program Customer Service 40

Open for Business

APRIL 3, 2023

For restaurants, it’s an experience, not just the food or the hospitality, notes Green Seed Group. Use social media often to shout out what makes your restaurant special and get the word out about promotions. Freshen up your online presence Your customers are online. Product The product is what you sell.

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