7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! Because it works.

Email Marketing 52

Email Marketing Marketing Loyalty Program Online Ordering 52

The Restaurant Times

SEPTEMBER 22, 2021

As a restaurant owner, you understand how critical it is to keep customers coming in through your doors. You have to have loyal customers that love your food even if a pandemic hits the world. Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. Offer Loyalty Points .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

Bingage

MARCH 18, 2023

What is it that allows a customer to keep coming back to back for more? However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. What is Customer Retention? Do you know why? What’s the reason?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

The Restaurant Coach University

MARCH 2, 2017

However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

JANUARY 31, 2024

I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 203

2024 Online Ordering Website Management 2023 203

Buzztime Business

DECEMBER 26, 2023

Resolution #2 – Bring in More Customers Attracting more patrons is one of your 2024 bar and restaurant goals…right? One of the easiest ways to enhance the guest experience? A Facebook Loyalty Study asked 14,000 adults to describe businesses they like best. Or, set a “trigger” to email a coupon on the guest’s birthday.

2024 97

2024 Bar Email Marketing Loyalty Program 97

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. 57% of consumers looked at restaurant reviews. 20% of consumers follow content creators who review restaurants. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Attracting New Customers. Out-Of-Home.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Who is the target customer base? Who is the target customer base? What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. The younger generations don’t just want great food, they expect memorable experiences.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Bingage

MARCH 10, 2023

Just a Thank you greeting isn’t the end of the customer journey.Its just a small start within it. Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers.

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. What is Customer Retention? Did you know? Let’s do this!

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Open for Business

MAY 19, 2023

The good news is that changing restaurant trends are an opportunity for restaurants to get a jump on the next big thing and get ahead of the competition. And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Bar seating with light bites continues to be a hospitality trend.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Bingage

MARCH 18, 2023

What is it that allows a customer to keep coming back to back for more? However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has the best customer retention strategies to retain their customers. Do you know why? What’s the reason? Did you know?

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Bingage

DECEMBER 18, 2022

Customer reward programs in marketing are point-based loyalty programs that offer discounts and other incentives (gift cards, vouchers, coupons, cashback, or free or discounted products or services…) in exchange for increased customer involvement and purchase. Types of Reward Marketing.

Loyalty Program 52

Loyalty Program Marketing Point of Sale Email Marketing 52

Open for Business

MAY 4, 2023

Restaurant service is one of the most important factors in any hospitality experience. Excellent customer service can be the difference between success and closing your doors. “We It’s actually the whole experience, the memories that are created … It’s the non-tangibles we remember.”

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Can't touch this. Can't touch this.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Modern Restaurant Management

DECEMBER 21, 2020

We’ve found our guests really appreciate and need that experience now more than ever. Restaurants had to quickly adapt by adding outdoor seating while creating an inviting atmosphere, as well as offering the same experience your customers are used to receiving at your establishment via delivery and takeout.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197

SpotOn

MARCH 4, 2024

Alongside transactions, modern POS systems run software applications to help businesses manage their employees, reach new customers, and encourage existing ones back in. These POS systems tend to have tedious manual data entry for their items, meaning changing menu prices or managing inventory is time-consuming.

Small Business 52

Small Business POS Cash Management Point of Sale 52

Lavu

MARCH 6, 2020

The success of a restaurant depends on the ability to attract and retain customers. To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

DECEMBER 21, 2020

From the very beginning we worked to attract loyal guests seeking an authentic, family dining experience. This year we learned that guests are still seeking that experience even if it needs to move outside of the traditional indoor restaurant setting. Shasta, California. Dennis Becker, CEO, Mobivity.

2020 180

2020 Online Ordering Fast Casual Cash Management 180

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. There are digital tools that can help you create a customized floor plan and even preview it in 3D before moving all that furniture around. Restaurant customer relationship management (CRM) software. Pre-shift reporting.

Technology 147

Technology Front of House Back of House Online Ordering 147

BNG Point of Sale

APRIL 22, 2020

Even without full POS hardware, businesses can serve more guests, increase revenue, connect your entire team members in real-time, and deliver a satisfying customer experience with a handheld POS System. The investment in a good handheld POS System to improve your mobile business is one without regrets.

POS 86

POS Loyalty Program Point of Sale Mobile Ordering 86

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.

Franchise 203

Franchise Franchising Fast Casual Point of Sale 203

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Apicbase

MARCH 28, 2024

Platform – Build a Reliable Tech Ecosystem Your restaurant kitchen software should be part of your overall ecosystem linking seamlessly with front-of-house (FOH) systems – reservations, ePOS, loyalty, and ordering tech – as well as accounting, payroll, and HR tech. They provide the data and tools you need to build a restaurant empire. #8

Management 52

Management Management Point of Sale Kitchen Safety 52

Tableo

JUNE 26, 2023

Regaining consumers who have had a less-than-stellar experience is a daunting and difficult task. This article explores the value of customer retention and the techniques that can successfully recoup unhappy clients. Apologise sincerely: Show genuine remorse for their negative experience. So let’s get started!

Social Media 40

Social Media Customer Experience Loyalty Program Customer Service 40

Cheetah

SEPTEMBER 8, 2019

Customer Retention Is a Powerful Business Tactics To attract first-time diners, restaurant owners do anything from marketing to branding to offering discount vouchers. There are many upsides to having brand-loyal customers. But getting new clients and retaining them are two very different things.

Compost 114

Compost Loyalty Program Back of House Customer Service 114