Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details. Meet your guests on social media.

Marketing 199

Marketing Email Marketing SEO Social Media 199

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Email Marketing 97

Email Marketing Social Media Advertising Online Ordering 97

7 Shifts

JANUARY 20, 2023

Next, promote your contest or giveaway through social media and other channels. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. And what better time to use social media to advertise your restaurant than during the Super Bowl?

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? Strong security to keep customer information safe.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? Strong security to keep customer information safe.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? Real-Time Offers.

Loyalty Program 181

Loyalty Program Social Media Email Marketing Point of Sale 181

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Prioritizing Social Media. Focusing on local SEO.

Marketing 224

Marketing Social Media SEO Website Management 224

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Social media brings people together over distance across the world or even just a few blocks away. Use this time to modify your social media plan.

Social Media 163

Social Media Email Marketing Online Ordering Food Safety 163

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Observe what makes these websites appealing.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Check us out on social media. Learn more about the ins and outs of restaurant management or brush up on your marketing know-how. Restaurant Marketing Course.

FOH 195

FOH BOH Social Media Fine Dining 195

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page?

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

Modern Restaurant Management

JUNE 29, 2021

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Get Social.

Social Media 208

Social Media SEO Email Marketing Seasonal Menu 208

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. How to communicate your COVID-19 restaurant closure. Then share general updates with staff through your team communication tool. Here’s how to do that thoroughly.to

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. And if that information isn’t there, people will go somewhere else. Read on to learn more about creative digital marketing ideas you can get started on today. The first thing you’re going to do is search online for a place that meets these criteria, right?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Open for Business

APRIL 9, 2024

Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. Carry that level of personalization through to your communications. Refer to guests by name in your emails and provide recommendations tailored to their preferences.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 211

Loyalty Program Email Marketing Online Ordering Employee Relations 211

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Modern Restaurant Management

DECEMBER 3, 2020

Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Social media is one of the best tools to use to help increase restaurant awareness and increase your customer base. Just make sure you have consent to communicate with them!

Loyalty Program 212

Loyalty Program Seasonal Menu Social Media Email Marketing 212

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Try offering a discount in exchange for some of their information.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

Modern Restaurant Management

APRIL 8, 2020

From social media, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information. Be sure to, first and foremost, update your business hours and contact information so that your consumers know the latest information from your business.

Small Business 199

Small Business Social Media Consumer Goods Communication 199

Bevology

OCTOBER 11, 2021

The Forum also gives wine professionals the opportunity to learn about the benefits of the Clubhouse app for creating new wine communities and accessing new markets. Clubhouse was launched in April 2020 and gained popularity as the latest social media app. For more information, please contact wine2wine@justdothework.it.

Seminar 179

Seminar Social Media Workshop 2021 179

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 Emotional intelligence is key to any marketing strategy. Egregious and extreme cases of brands being emotionally “tone dead” can cause a brand to be publicly “flamed” on social media and elsewhere.

Hospitality 98

Hospitality Social Media Customer Service Email Marketing 98

Modern Restaurant Management

MARCH 10, 2021

Despite all of the noise surrounding social media marketing, it’s interesting to note that email still leads the field when it comes to effective marketing techniques and knowing how to ensure targeted communication lands is as important as ever. The benefit? The most popular comes from Facebook.

Email Marketing 140

Email Marketing Communication Small Business Customer Service 140

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. These branding techniques largely revolve around disseminating more information about where coffee comes from , including the farmers who grow it.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

ChowNow

FEBRUARY 12, 2021

While your website is the source of truth for information related to your restaurant, customers can also find you on other sites. This is why it’s important your business information is up to date on all relevant platforms. . By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. .

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Communicate with guests. A good CRM provides a rich database of information on all past guests. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

Next Restaurants

JANUARY 27, 2021

As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. Communicating online and making sure your patrons know your hours, offers, policies, procedures and more can keep things going strong even if you’re only offering takeout orders. Here are some tips you can use today!

Marketing 113

Marketing Email Marketing Online Ordering Social Media 113

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Kounta

AUGUST 13, 2019

Communicating in person. Here are some tips on what to focus on when communicating with a customer in-person: Non-verbal communication: This includes tone of voice, voice quality, eye contact when talking (a big one!), Where people often go wrong is communicating one thing verbally, and another non-verbally.

Communication 49

Communication Hospitality Email Marketing Social Media 49