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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Teriyaki Madness: From Oops to Opportunity

Modern Restaurant Management

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

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Mobile marketing for restaurants: Catching customers on the go

ChowNow

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Not sure where to start? Learn more.

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Here’s Why Your Restaurant Should Use SMS for Curbside Pickup

Modern Restaurant Management

Our 2020 SMS Marketing Report found that checking, sending, and answering text messages is the number way people spend this time. Emails can get caught in SPAM filters or get lost in the jungle that is a typical email inbox. Our customer, the Barn Bowl and Bistro , use the online ordering platform Toast Takeout.

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Seven Traits of Successful Restaurant Owners and Managers

7 Shifts

They have a passion for food, an adventurous spirit, a strong work ethic, and the ability to teach and lead. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel. Marketing is an integral part of every business plan.

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Delivery Is the Hot Topic, but Curbside Is Driving the Sales 

Modern Restaurant Management

Delivery, digital ordering and the digital tools associated are at the heart of many discussions in the industry. For all of the discussion about delivery, curbside and pick up orders represent an-at-least equally sizeable percentage of restaurant business in 2020, if not far larger.

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How to Manage Multiple Restaurants and Locations

7 Shifts

It means guests love the food you serve so much that one location simply won’t cut it — and you get to serve more customers, generate more revenue , and expand your business. Expanding your place in the food service industry happens in one of two ways — developing a new restaurant concept or replicating an existing one.