7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Will running a takeout and delivery-only restaurant be profitable, or will the costs outweigh the revenue this opportunity could generate? Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. Accounting & finances Many owners—who take the initiative to fund and start the restaurant —expect you to keep the business open and profitable.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? Join the Marketplace ??

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Clearly communicating these details can improve reservation volume and foot traffic. Communicating your mission, inspiration, and unique offering—including visuals—makes people feel more invested in the experience. Here are some of the key benefits of building one.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Next Restaurants

JUNE 30, 2020

According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. . Takeout & Delivery is Paramount. Connect with Your Guests Online.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Here are six steps to take before opening any restaurant website builders. Check out this example from Barcelona Wine Bar for inspiration.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

ChowNow

DECEMBER 16, 2020

The restaurant delivery business has grown enormously in recent years, and it shows no signs of fading. Since the start of the COVID-19 pandemic, roughly half of all consumers have ordered delivery from a restaurant, and delivery sales have increased by 120 percent. That said, it can be difficult to get delivery right.

Delivery 78

Delivery Email Marketing Mobile Ordering Online Ordering 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

The Food Corridor

MAY 7, 2020

But when things suddenly change, as they have with the current Covid-19 situation, you have to put those feelings aside and take positive action to transition to a model that suits the times. Two common themes are food businesses transitioning to online ordering for delivery or curbside pickup, and others turning to an ecommerce model.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Culinary Cues

APRIL 26, 2020

Building a well thought out strategy for starting up the restaurant engine after we move forward is paramount and will, in the process of thinking it through, give every chef and restaurateur a spark of excitement to lean on. There is so much to think about, so many decisions to make, and so much angst about what the future holds.

Guest Recovery 312

Guest Recovery Kitchen Safety Customer Service Food Safety 312

Restaurant Engine

JUNE 23, 2021

The pandemic presented an opportunity for restaurant delivery services. Did you know that more than 60% of consumers in the United States say they order food for delivery once a week? For most of your restaurant customers, delivery is an expected service. Yet, offering delivery can be expensive for restaurants.

Delivery 80

Delivery Online Ordering Loyalty Program Customer Service 80

Modern Restaurant Management

MAY 4, 2023

Many companies rely on email to reach existing customers. While email can be effective, it often gets lost in the shuffle. billion emails will be sent and received each day, according to Statista. The average American worker spends 28 percent of their time managing their email inbox, McKinsey & Company reports.

Loyalty Program 100

Loyalty Program Email Marketing Customer Service Certification 100

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Open for Business

NOVEMBER 21, 2022

Communicate with guests. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. It empowers restaurant owners to send highly targeted marketing messages.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

DECEMBER 30, 2020

The late October survey found that a majority of consumers (74 percent) said they would continue to eat out “about the same as now” or “more frequently” over the next three months. Marketing Moves to Make Now. Most are already offering takeout and delivery. Tough Economics, with Some Options Coming.

Loyalty Program 216

Loyalty Program Email Marketing Online Ordering Employee Relations 216

Cheetah

MAY 1, 2020

In an effort to help San Francisco restaurants stay afloat in this unstable economic reality, Mayor London Breed has recently capped the fees food delivery apps can charge restaurants at 15%. “In What they don’t know is that every time they place an order via a third-party food delivery app it’s costing the restaurant money.

Delivery 109

Delivery Food Mobile Ordering Insurance 109

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. Curbside takeout and no-contact delivery are the norms. Curbside takeout and no-contact delivery are the norms. And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come.

2021 197

2021 2020 Marketing Social Media 197

7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. Accounting & finances Many owners—who take the initiative to fund and start the restaurant —expect you to keep the business open and profitable.

Management 195

Management Management Kitchen Safety Front of House 195

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. When you give back to the community, the community takes care of you.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. One, the new normal will become the old normal, and a takeout- and delivery-first model will become the standard in the restaurant industry. Here are their responses. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 191

2021 Email Marketing Online Ordering Advertising 191

ChowNow

FEBRUARY 12, 2021

That includes your contact information, business hours, business story, photos, links to your website, and your takeout and delivery options. By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. . This free marketing tool that allows you to communicate and engage with nearby patrons. .

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

Sling

JULY 24, 2023

Although the challenges of the restaurant business haven’t changed, the tools available for taking them on have. There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. It can also automatically update your menu on food delivery services.

2023 78

2023 Management Management Tip Distribution 78

Next Restaurants

JANUARY 27, 2021

As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. Communicating online and making sure your patrons know your hours, offers, policies, procedures and more can keep things going strong even if you’re only offering takeout orders. Here are some tips you can use today!

Marketing 111

Marketing Email Marketing Online Ordering Social Media 111

The Restaurant Times

AUGUST 29, 2020

However, customers are still wary of venturing out, and restaurants can no longer rely on word of mouth or offline mediums to keep their businesses top of mind. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Indoor Media

AUGUST 15, 2020

No matter where you go, take a good look at the people around you. People have become dependent and attached to their phones, making SMS marketing one of the most effective ways of communicating with your auto shop customers. We’ll explain why SMS marketing is important, what it is and how to use it for your auto shop.

Marketing 147

Marketing Email Marketing Coupons Customer Service 147

Modern Restaurant Management

APRIL 8, 2020

." What are the most effective ways to reach customers and engage with them and the community? There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them. Within hours on their first day they sold out. and how they can best reach you.

Small Business 203

Small Business Social Media Consumer Goods Communication 203

Bingage

APRIL 5, 2020

There is another fear is in mind that customers are not going to trust eating out after that coronavirus pandemic. We all know that the outbreak of COVID-19 and its effects will impact all businesses, including the hard-working owners, farmers, operators, online delivery services, staff, and simply on everyone in the food industry.

Marketing 95

Marketing Social Media Employee Relations Email Marketing 95

SpotOn

APRIL 10, 2024

  Before online ordering , CCK loyalists would form a line out the door, hoping they’d get to the front before the special sold out. Barbecue restaurants know that good things take time. Cultivating an online community that makes a meaningful impact on sales is like the two-day brisket prep.

Email Marketing 52

Email Marketing Online Ordering Travel Events 52

Modern Restaurant Management

MAY 21, 2020

Be part of the solution; keep your local communities fed. Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Modern Restaurant Management

DECEMBER 21, 2020

Restaurants had to quickly adapt by adding outdoor seating while creating an inviting atmosphere, as well as offering the same experience your customers are used to receiving at your establishment via delivery and takeout. Chris Prociv, VP Marketing & Innovation at La Brea Bakery. million meals in just six weeks.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197