7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

JULY 30, 2021

With plenty of restaurants to choose from, you want to make sure yours stands out from the rest. From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Have them take your followers through a shift in their life!

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Get the Basics Right. That needs to go. Learn Some Basic SEO.

2022 211

2022 Marketing Email Marketing SEO 211

7 Shifts

JUNE 3, 2022

Here are a few ways to ensure you're scheduling with empathy: Get the schedule out in advance. Get the schedule done ahead of time and send it to employees with enough lead time that they can plan out their lives. Or perhaps even take a short trip to visit friends or family. Take a close look at your restaurant culture.

Tip Distribution 398

Tip Distribution Email Marketing Communication Coaching 398

Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Clickable phone numbers and email make it easier to convert a visit into an inquiry or a reservation booking.

Social Media 195

Social Media Mobile Ordering Email Marketing Online Ordering 195

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Make sure you put it in a place where it can’t be missed to maximize guest bookings. If you want to work with a professional designer, seek out a quote before committing. Include hours of operation, location, map, and contact information (phone number and email).

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Touch Bistro

JULY 26, 2021

As a restaurateur, how you prepare for Labor Day can be the difference between booking up solid through the first weekend of September, and barely making enough to pay your staff. We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come.

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Embrace the Suck

FEBRUARY 12, 2020

I keep detailed coaching notes from every client I have had over the past 11 years as The Restaurant Coach™ Some of those stories make it into my books, speaking gigs, podcasts, or just as a solid warning to new clients about what not to do! Oh, and if you think your problems are special to just apply to your restaurant, they are not.

Coaching 330

Coaching Email Marketing Communication Workshop 330

Touch Bistro

MAY 26, 2021

With so many people out in a sea of stars and stripes on the 4th of July, how do you get them to come to your restaurant? The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

7 Shifts

FEBRUARY 7, 2024

Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules. ChowNow : Online ordering, marketing, and operations with a commission-free marketplace and a smart dispatching system. All of this (and more!) is possible with a great POS.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. It empowers restaurant owners to send highly targeted marketing messages. Daily specials.

Technology 147

Technology Front of House Back of House Online Ordering 147

The Restaurant Times

APRIL 25, 2021

When we talk about restaurant marketing and promotion, most people think of discounts, coupons, and special offers, such as the classic buy-one-get-free deals. These techniques are some of the oldest tricks in the marketing book and work well to draw in customers. Collaborate with Local Businesses for Special Offers.

Specials 52

Specials Sports Fine Dining Email Marketing 52

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

7 Shifts

MARCH 10, 2022

To help you narrow down your search, here are 24 of out favorite restaurant management apps to start using in your restaurant today. The team communication tool from 7shifts solves for the ranging conversations, text threads, and email chains that seem to go nowhere. Top Restaurant Management Apps. TouchBistro. Team Communication.

Management 195

Management Management Operations Point of Sale 195

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). 4 PR Strategies Every Restaurant Can Implement Let’s take a deeper look into these essential PR strategies for any type of restaurant: 1. Not anymore.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. Luckily, all it takes is a few strategically placed chocolate eggs or paper egg cut-outs. Think beneath tables, behind curtains, underneath chairs.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Bingage

MARCH 18, 2023

When you think about shopping or eating out, you might click on your favourite brand. From shopping to eating to hanging out, people mostly prefer their favourite place/shop. Take, for example, the car dealership that, once sell the car, never contacts the customer again. Am I right? Do you know why? What’s the reason?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Rotating Pre-Fixed Menu.

Marketing 201

Marketing Back of House Employee Relations Social Media 201

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Check out these five ideas that get social media followers in the door. #1: You can use this welcome email to thank them for following you. 2: Offer Special Deals to Your Followers. Once on your website, you ask for their name and email.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Bingage

FEBRUARY 6, 2020

Create a Productive marketing campaign is your task on priority. Places that have a special menu or promotion. Places that have a special menu or promotion. Research shows that almost 34.67% of people prefer dining out on Valentine’s Day. Many Restaurants are pre-booked for V-day so you need a winning marketing strategy.

Marketing 98

Marketing Loyalty Program Social Media Email Marketing 98

Buzztime Business

FEBRUARY 13, 2024

As always, go ahead and steal our graphics to use on Instagram, Facebook, in your email or text campaigns…anywhere. From Irish dance lessons to guest bagpipers, check out these 12 March promotion ideas for St. With gift card specials like buy a $50 card, get $10 on us. March Promotion Ideas You Can Rock Anytime in March 1.

Bar 78

Bar Specials Email Marketing Pricing 78

Deliverect

JANUARY 21, 2020

With 49% of American millennials spending more on dining that they save for the future*, any food business would be wise to market to this group of customers. More importantly, make sure your millennial customer can book a table and order food online. While off-premise orders are picking up, many people still love dining out.

Social Media 103

Social Media Online Ordering Workshop Email Marketing 103

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

EATER

MAY 20, 2022

Businesses are more reliant on Instagram than ever — which means more pain when they get locked out One day in March, the pastry chef Bronwen Wyatt was posting a picture of one of her signature squiggle-decorated cakes on Instagram when she was suddenly logged out of her account.

Email Marketing 109

Email Marketing Guest Recovery Point of Sale Social Media 109

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 8) Invite Local Media To A Special Event.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 52

Email Marketing Coupons Social Media Events 52