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Building a restaurant emailmarketing list might be the single most underrated move an operator can make to grow their business. Instead of crossing your fingers and hoping your posts get seen, you can send email campaigns straight to the inbox of people who actually want to hear from you. So why does it work?
Direct Mail Marketing has been around just about as long as mailbox service to homes has been. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. Boy, do I realize that.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. Example: Date Night Special 2 steaks, 1 appetizer, and a chocolate lava cake for $70. Example: Family Taco Night 12 tacos, 2 sides, and a dessert for $45.
Leverage Automated EmailMarketing ChowNows Automated EmailMarketing helps your restaurant bring customers back and increase orders with minimal effort. Emailmarketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.
The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. View All Articles by This Author Want breaking news at your fingertips?
View All Articles by This Author Want breaking news at your fingertips? Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here. Get today’s need-to-know restaurant industry intelligence.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Personalized marketing and promotions.
In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.
In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1. Promote across every channel you own: your website, email list, and social media platforms.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
To learn how to get started with Google ordering, check out our article on How to Setup Google Ordering for Restaurants. Promote Online Ordering Through Social Media and EmailMarketing On social media, showcase your food in a way that makes people crave it. Emailmarketing is another great way to stay top of mind.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
In 2025, the US online food delivery market is expected to reach $424.9 Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. View All Articles by This Author Want breaking news at your fingertips? same-store sales decline in the same quarter a year ago.
Domino’s Chief Marketing Officer Kate Trumbull said in a statement that there are 34 million potential combinations of one of the chain’s pizzas, effectively making this a discount on 34 million products, at least through Aug. The deals intensify a tradition of value marketing in the pizza business. Little Caesars is offering a $9.99
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
Today, the Michelin Guide continues to explore new markets and broaden its global influence. This article delves into the guide’s past expansions and examines where it might go next. 3 Stars : Exceptional cuisine, worth a special journey. 2 Stars : Excellent cooking, worth a detour.
She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips? Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make the check out process simple and easy.
She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips? Sign up here. retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Get today’s need-to-know restaurant industry intelligence.
Post your specials, give behind-the-scenes glimpses, respond to comments, and develop a brand personality that feels like a real person, making it authentic and relatable. Direct Channels One of the best things you can do for your restaurant business is to own your online ordering system and use it to build your email list. Absolutely.
When producing THC beverages, manufacturers formulate the cannabinoids specially, allowing them to be dissolved in water. This expanding legal framework provides a large market for THC beverages, as it is now legal for them to go onto menus and be sold for non-medical purposes. By 2024, 24 states, three U.S.
In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. Having complete control of your brands story is how you stand out in a congested market. Unlike third-party apps that keep order history and emails to themselves, your website lets you collect valuable customer information.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going. Scales ensure every dish is exactly the same.
The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. View All Articles by This Author Want breaking news at your fingertips? Color was a deciding factor, too—the margaritas had stand out on Instagram and other social media platforms.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.
Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. . View All Articles by This Author Want breaking news at your fingertips? By Timothy Inklebarger and Joe Guszkowski on Jun.
View All Articles by This Author Want breaking news at your fingertips? News leadership Fast_Casual Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Get today’s need-to-know restaurant industry intelligence.
Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.
This type of user-generated content (UGC) has emerged as a key tool in the digital marketing landscape, offering brands a genuine and engaging way to connect with their target audiences. You can also organize regular contests or giveaways that encourage customers to submit their photos for a chance to win prizes or special offers.
In this article, youll learn: The 10 KPIs for online food delivery every restaurant should monitor Why these metrics matter to your business How to track and improve them Lets dive into the KPIs that can make or break your online delivery strategy. Optimize promotions: Feature bestsellers in special deals to encourage repeat purchases.
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. View All Articles by This Author Want breaking news at your fingertips? Members help make our journalism possible. Sign up here.
In this article, we explore how to counter the threat. Email addresses, phone numbers, IP addresses, and even the language used can tell a story. And much of this information can come from free to access databases, including pages listed on Google and specialized search engines. Showing them off is a great marketing tool.
View All Articles by This Author Want breaking news at your fingertips? News Emerging Brands technology Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Get today’s need-to-know restaurant industry intelligence.
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. This kind of insight helps you make smarter decisionssuch as tweaking a recipe, retraining staff on a specific shift, or doubling down on a popular special. Artificial intelligence (AI) is everywhere right now.
You can do this by mail, phone, or email. Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions. You can do this directly or through follow-up emails. Local SEO is an essential part of digital marketing for restaurants and other local businesses.
With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, emailmarketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using EmailMarketing for Your Restaurant.
For many business owners, emailmarketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use emailmarketing while the small ones should go for other restaurant marketing strategies. Pros of Using EmailMarketing.
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