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Building a restaurant emailmarketing list might be the single most underrated move an operator can make to grow their business. Instead of crossing your fingers and hoping your posts get seen, you can send email campaigns straight to the inbox of people who actually want to hear from you. So why does it work?
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move.
Leverage Automated EmailMarketing ChowNows Automated EmailMarketing helps your restaurant bring customers back and increase orders with minimal effort. Emailmarketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Egg-cellent news…as of June 2, the egg surcharge is officially off the menu,” Georgia-based Waffle House wrote on X. The surcharges came atop years of menu price hikes that have frustrated consumers and hurt restaurant traffic. View All Articles by This Author Want breaking news at your fingertips? Thanks for understanding!”
The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. View All Articles by This Author Want breaking news at your fingertips?
In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. This approach feels like a suggestion, not a sales pitch, and helps customers discover menu items they might have otherwise missed. Example: Three-Course Chefs Menu Starter, entre, and dessert for $50.
In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Customers expect a smooth experience when theyre placing an orderif they have to pinch and zoom to read your menu or struggle to find the checkout button, theyll probably give up and order from someone else. Next, take a look at your menu. Emailmarketing is another great way to stay top of mind.
This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Promote a Limited-Time Menu Item Few things drive action like the phrase only available for a limited time.
In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.
In this article, youll learn: The most important restaurant KPIs for restaurant profitability, efficiency, and growth How to calculate and benchmark major KPIs using simple formulas Practical tips for tracking KPIs without getting overwhelmed Lets start by breaking down what KPIs are, and why they require your attention.
It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. Frustrating, right? Another great benefit?
Fast-casual Condado Tacos—which prefers calling itself “next-gen casual”—has long had a bar program with a selection of conventional margaritas and beers to go with its Mexican-style menu and vibe. But those same margaritas had been on the menu since 2014 when the bar, so to speak, was set a bit lower. By Patricia Cobe on Jul.
In this article, you will learn: What the data really says about how often restaurants fail The most common reasons behind restaurant failure and how to avoid them The strategies successful restaurants use to beat the odds Lets start with what the numbers actually say and what they dont. Create a buffer for unexpected expenses and slow times.
In this article, youll learn: The 10 KPIs for online food delivery every restaurant should monitor Why these metrics matter to your business How to track and improve them Lets dive into the KPIs that can make or break your online delivery strategy. How well your menu is optimized for delivery. What Impacts Order Volume? Portion size.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If and get a free chilled meal to take home.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
Today, the Michelin Guide continues to explore new markets and broaden its global influence. This article delves into the guide’s past expansions and examines where it might go next. Consistency across the menu and between visits. Restaurants earn Michelin Stars based on five key criteria : The quality of the ingredients.
That means visible online ordering buttons, clear contact details, and an up-to-date menu with high-quality photos. Google and Directories Claim your Google Business Profile and double-check that all your contact details are accurate, including hours, location, phone number, website, and menu links. Here’s what to focus on.
People say “they feel the effects of cannabis-infused drinks within 15 to 20 minutes”, which is significantly faster than edibles, which “take at least 30 to 90 minutes to take effect,” according to an article from Harvard Medical School. By 2024, 24 states, three U.S. territories, and Washington, D.C.,
Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.
If customer retention is a priority consider a digital loyalty program or automated marketing tools. It is the central nervous system of your restaurants operations, and most of the tools we cover in this article will need to integrate with your POS (point-of-sale) system. Consider your budget.
She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips? Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again.
In this article, you will learn: Why takeout is a powerful tool for customer retention The biggest reason diners dont returnand how to fix it Simple strategies to turn first-time customers into regulars Lets look closer at how takeout has changed. One of the easiest and most effective ways to do this is emailmarketing.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
Continue to Site >>> Menu C-stores are stealing fast-food tactics. She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips? Sign up here. retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news.
Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. Your restaurants brand personality, tone, visualseven your menu itemsshould all be shaped around your ideal target market. Words matter.
Last year, the bakery-café chain began a comprehensive menu overhaul. View All Articles by This Author Want breaking news at your fingertips? The chain is in the process of shuttering all its fresh dough facilities , and shifting bread making to third-party bakers. and Canada. Members help make our journalism possible.
Every restaurant faces operational challengeseven with a great menu and a talented team, bottlenecks can slow service, frustrate customers, and cut into profits. To learn more about order aggregation, read our article on How to Simplify Order Management Across Multiple Platforms. Which menu items are actually profitable?
In this article we will walk through strategies for growing the number of restaurant reviews on your Google profile, and how you can leverage this feedback to boost loyalty and attract new diners. For example, you can display these signs on tabletops, at the checkout counter, or on the menu.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.
Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. . View All Articles by This Author Want breaking news at your fingertips? By Timothy Inklebarger and Joe Guszkowski on Jun.
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. Artificial intelligence (AI) is everywhere right now.
Its your brand, your voice, your experiencefrom the look of the menu to the tone of the confirmation message. It also gives you more freedom to price your menu the way you want. First-party ordering lets you send tailored marketing directly to your customers. That kind of control can make a huge difference over time.
A QR code on the receipt, table tents or a quick post-meal email can go a long way. Inaccurate details can lead to confusion and lost business, so make sure your restaurants name, address, phone number, hours of operation, menu, and website are up to date. Your responses speak just as loudly as your menu.
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