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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Instead of having a vague goal like "Improve my business," make your goals more specific.

Marketing 370
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How Restaurants Can Utilize a Small Business Loan to Fuel Growth

The Rail

A well-utilized small business loan gives the financing required to scale your restaurant effectively and turns prospects into real outcomes. Expanding Operational Capacity to Meet Higher Demand When customer demand increases, businesses that do not scale up quickly lose valuable opportunities to competitors.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The Resilience of the Franchise Model The franchise model remains one of the best business structures in today’s restaurant landscape.

2025 419
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Ghost Kitchen Branding: How to Build Trust

Modern Restaurant Management

Branding is essential for all businesses. Here’s how to do it: Decide on a Suitable Business Name and Logo. Having a memorable business name and logo is vital for any business, but it’s even more important for a ghost kitchen. Your business does not have a storefront. Source: Alt/Grub/Faction.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. Google Rankings and Google My Business. Customer communications – Email and Text.

Marketing 508
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5 Practical Steps To Building A Restaurant Marketing Budget

ChowNow

But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business. In this guide, youll learn how to create a budget that works for your business without overspending or second-guessing every decision. The good news? Are you trying to increase foot traffic?

Marketing 195
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4 Social Media Tools For Small Businesses

Indoor Media

This year, make it your goal to improve your small business’s online presence. For some, that will mean creating a website or claiming a business in google listings. Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content.