Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Where are they going after?

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. Profit generated from your advertising campaign.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Restaurant Engine

OCTOBER 11, 2023

It’s key to engage with your customers through their online reviews. Just as important, though, is using your strong, positive online reviews to leverage trust and loyalty in your restaurant. Let’s look at 10 tips for using reviews to boost your restaurant’s online following. #1: Are they on your website?

Social Media 110

Social Media Email Marketing SEO Website Management 110

The Restaurant Times

AUGUST 23, 2021

From placing orders by phone to directly ordering via apps, ordering from restaurants has undergone a revolutionary shift, especially post COVID-19. In the pre-COVID times, online ordering was used to compliment the dine-in services of restaurants. 5 Ways Online Ordering System Enhance Restaurant Sales.

Online Ordering 59

Online Ordering Ordering Mobile Ordering Food Order 59

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

Modern Restaurant Management

NOVEMBER 19, 2020

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

JULY 10, 2020

Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Frequency and repetition will help your advertisements get noticed. Additionally, by keeping the menu to a limited number of dishes, you can better plan and manage your food costs.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

The Restaurant Times

NOVEMBER 17, 2021

Restaurants are now adjusting to the new normal and online ordering is paving the path to success for many restaurants. Dine-in income has dropped by over half and as a result, numerous eateries have closed or are considering transitioning to online ordering. In House Online Restaurant Ordering System – The Basics

Online Ordering 52

Online Ordering Ordering Front of House Food Order 52

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. Restaurants often use social media to target users. Increase online orders? Don't let your customers leave your website without offering value. Recommended Resources: Free Restaurant Management Excel Templates.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon’s coupon advertising platform is easy to set up and manage. Managing your campaign is the hard part.

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. Manage Social Media.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Restaurant365

APRIL 9, 2020

Your online presence is a key component of a successful marketing effort for your restaurant business. Keep in mind how different groups respond to different advertising. To optimize your website for local SEO, work off of the keywords your audience is searching, using free tools like Google Keywords Planner or Keywordtool.io.

Marketing 88

Marketing Social Media SEO Email Marketing 88

The Restaurant Times

MAY 31, 2020

Running a successful restaurant business today is about making sure that your brand can be easily found online. Restaurant brands with a stellar online presence also have the potential to attract more customers and receive more orders. How To Establish An Online Brand For Your Cloud Kitchen . Optimize Your Website.

Social Media 91

Social Media Online Ordering Mobile Ordering Website Management 91

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Change management needs to be a top priority.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Indoor Media

JULY 22, 2021

Do you have any social media accounts for your business? For most businesses, it’s worth maintaining at least one social media account. However, depending on what your business does and sells, different social media platforms offer specific benefits and uses. Which ones do you use? Instagram is fifth.

Small Business 78

Small Business Social Media Advertising 2002 78

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. You can save up on ingredients by discontinuing the more niche dishes that rarely get ordered. Offer Disposable Menus.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Get your customers to follow you on social media.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

The Restaurant Times

DECEMBER 21, 2021

With online food ordering proliferating and the willingness to spend long hours standing in lines plunging, dark kitchens are fast gaining popularity in the food and restaurant industry. The online delivery and takeout segment has witnessed a whopping 21.7% growth since 2017. Why Are Dark Kitchens A Good Idea? . Source: Wamda.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

The Restaurant Times

SEPTEMBER 22, 2021

No business can be successful without going online these days. In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Must-have Features For A Successful Restaurant Website.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Sling

NOVEMBER 24, 2021

It’s vital to get it just right in order to set the best tone for your business going forward. 1) Build Buzz With Social Media. Social media is one of the best ways to reach a large audience for your grand opening. Social media is one of the best ways to reach a large audience for your grand opening.

Small Business 148

Small Business Social Media Advertising Events 148

The Restaurant Times

OCTOBER 5, 2021

The COVID-19 pandemic has revolutionized the global restaurant business scenario and hence, the online sector has seen a tremendous surge. As a result, today, customers are more comfortable in searching and ordering food online. Your Website Is Your Brochure. Do you have your website? Social Media Marketing.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Restaurant Engine

OCTOBER 5, 2022

Restaurant owners and managers realize the importance of making their restaurant and their food shine on Instagram. With more than one billion active monthly users and a focus on visuals, Instagram is the perfect social media platform to showcase your restaurant’s dishes. 1: Instagram has a Huge Reach. tweet this).

Social Media 72

Social Media Food Website Management Consumer Goods 72

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Apicbase

AUGUST 5, 2022

When you’re a local eatery with a long-standing presence in the area, you can get away with social media and a couple of good reviews. Once you nailed down your brand identity, it’s important to make it shine both online and offline. Specific : “increasing sales and social media followers as much as possible” is too generic.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Restaurant Engine

JUNE 10, 2020

See how you can capture the 90% of guests who research a restaurant online before actually visiting. #1: Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. Along with free advertising comes another free way to get new diners into your restaurant.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Lavu

NOVEMBER 18, 2022

Will you have servers or will customers order at a counter? Can customers use a self-serving kiosk or order from their phone? Team and Management: Introduce your team, and share a brief bio about each member of your leadership team. Consider what you need for your website, signage, menus, promotional postcards, etc.

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Sling

JULY 4, 2021

With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. Post it on every social media channel you can think of. Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Cheetah

FEBRUARY 20, 2020

Make a habit of going online to check out food and bakery blogs and forums and read what people are talking about. Your ability to manage a healthy relationship with vendors and suppliers is an important part of growing your bakery business. Create an Online Ordering App for Customers.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Cheetah

FEBRUARY 20, 2020

Make a habit of going online to check out food and bakery blogs and forums and read what people are talking about. Create Strategic Partnerships with Distributors Your ability to manage a healthy relationship with vendors and suppliers is an important part of growing your bakery business. Start generating awareness about your bakery.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Squirrel Systems

FEBRUARY 24, 2021

Tip: Keep the menu simple to make it easier to take orders, and be efficient with using ingredients. Tip: Get a separate online ordering website up and running. The website can be a separate URL that you can put directly on your website, Facebook, or social media. Keep it Clean!

Operations 52

Operations Online Ordering Mobile Ordering Website Management 52

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? The traditional media channels that brands have relied on, such as TV and radio, suddenly weren’t reaching their customers.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180