ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 454

Social Media SEO Online Ordering Website Management 454

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

SEPTEMBER 16, 2020

Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants should advertise what precautions they're taking to keep people safe. Social Media : Social Media got more saturated with content when COVID hit.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Use it to share updates, special events, or new menu items.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Engagement on Social Media. Loyalty Rewards.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Manage Social Media. Start a Food Blog.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

The Rail

MAY 22, 2025

This covers everything from the language on your menu to the tone of your social media captioning. From signage to internet marketing, consistency across all media helps to define your restaurant and creates cohesiveness. On social media, where aesthetics inspire interaction, visual storytelling also flourishes.

Social Media 130

Social Media Front of House SEO Uniforms 130

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. Ghost kitchens require a healthy marketing budget, with many deploying successful social media campaigns and even partnering with food influencers to generate buzz.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is influencing menu offerings, restaurant design, and marketing strategies. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. It is also highly recommended to include your contact information on the listing, including your website URL or a link to your menu page, your phone number, and your restaurant’s address.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 18, 2024

This document will outline your bar's concept, menu, marketing strategy, and financial projections. Choosing Your Concept & Bar Type Defining your concept Your concept is the main idea or theme and includes service style, cuisine, menu, and music. They should also be outgoing and able to socialize with customers.

Bar 370

Bar License Email Marketing Customer Service 370

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? It all comes down to marketing, whether it’s a social media post or an email blast. That includes having a social media presence and showing up on web searches.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 9, 2024

For example, restaurants like Subway see a nearly doubled average order value for business catering compared to social events. What are simple ways restaurants can optimize their menu to capitalize on catering opportunities? There are many ways restaurants can optimize their menu to capitalize on catering opportunities.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). The descriptions of the menu and services, customer support, navigation interface, pages with reviews, promotional offers, and photo and video content should be adapted to the needs of the target audience. What does it mean?

SEO 130

SEO Social Media Customer Service Customer Experience 130

Modern Restaurant Management

AUGUST 17, 2020

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. ” Branding and rebranding in view of the social justice movement.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Customers today strongly believe in the importance of social responsibility.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. You can also use social media as a research tool to help you learn more about your audience.

Marketing 177

Marketing Social Media SEO Customer Experience 177

Modern Restaurant Management

JANUARY 31, 2025

Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Have an SEO Friendly Website.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Restaurant Engine

OCTOBER 11, 2023

1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts. Regularly sharing reviews on social media is a good practice, as your followers love to see social proof that your restaurant is worth visiting. #2:

Social Media 110

Social Media Email Marketing SEO Website Management 110

The Restaurant Times

SEPTEMBER 30, 2021

Social media presence is an important part of running a contemporary business, and it’s quickly becoming a popular restaurant marketing tool for attracting new customers and converting them into regulars. Transform Your Restaurant’s Social Media Presence Into A Huge Success . Source: Thrillax. Timing matters .

Social Media 59

Social Media Website Management Online Ordering Customer Service 59

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Do Register Locally (Basic SEO).

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”).

Marketing 88

Marketing Social Media Email Marketing Mobile Ordering 88

Next Restaurants

OCTOBER 31, 2019

As they scan reviews and browse your menu, they make a choice based on the strength, or weakness, of your online presence. Post Consistently on Your Restaurant’s Social Channels. There’s a good reason food accounts succeed on social media. Social media accounts for 23.6% of restaurant advertising channels.

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88

Restaurant Engine

APRIL 23, 2025

If youre a restaurant owner or manager, youll find that by collaborating with influencers you will elevate your brand, increase foot traffic in your restaurant, and build a buzz for your food that other advertising methods just cant replicate. Do you want to launch a new menu or promote a seasonal special?

Influencer 52

Influencer 2025 Website Management Email Marketing 52

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Your goals can range from increasing foot traffic to promoting new menu items and building brand awareness.

Marketing 130

Marketing Email Marketing Restaurant Law Coupons 130

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs).

Loyalty Program 105

Loyalty Program Social Media Point of Sale Online Ordering 105

Open for Business

MAY 2, 2023

How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? You’ve got the old ways: traditional advertising methods such as signs and billboards as well as print and radio ads. Why is restaurant marketing so important?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Open for Business

APRIL 25, 2023

Earned media value is a critical metric for any restaurant owner looking to understand their total marketing ROI. Earned media—when your restaurant appears on local news or OpenTable puts you on a list of best restaurants—always gives an owner the warm fuzzies but it may be worth more in hard dollars than you realize. You deserve it.

Social Media 78

Social Media SEO Email Marketing Influencer 78