Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post.

Social Media 197

Social Media SEO Website Management Audits 197

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Restaurant Engine

OCTOBER 11, 2023

Get a Free Consultation » #5: Embed Reviews with Your Menu Items Your next step to including reviews on your restaurant website is to head to each of your individual menu items. The best thing you can do here is look for reviews that mention specific menu items. Then, add those reviews to your menu item pages.

Social Media 110

Social Media Email Marketing SEO Website Management 110

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). The descriptions of the menu and services, customer support, navigation interface, pages with reviews, promotional offers, and photo and video content should be adapted to the needs of the target audience. What does it mean?

SEO 52

SEO Social Media Customer Service Customer Experience 52

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Navigate to your Google My Business profile, click the GatherUp plugin from your top Chrome menu, and drop this link into a URL shortener. Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Modern Restaurant Management

NOVEMBER 24, 2020

Evaluate whether internal systems are running at their peak and identify opportunities to introduce new menu items or to open new locations. Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time.

Cash Management 230

Cash Management Social Media Seasonal Menu SEO 230

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”).

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

NOVEMBER 22, 2021

Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.

Sustainability 227

Sustainability Guest Recovery Customer Experience SEO 227

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Next Restaurants

JUNE 30, 2021

I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. Then study why exactly this format and menu is in demand (for example, is it a cultural feature or a seasonal trend). In non-touristy locations, it is better to offer unusual ingredients and seasonal dishes as an additional menu.

Bar 97

Bar Seasonal Menu Advertising Restaurant Law 97

Indoor Media

SEPTEMBER 9, 2021

We’ve covered all kinds of marketing basics before: digital advertising , why local advertising is important , how to time your marketing strategy , and so much more. Use social media Social media is by now the basic entry point for small business advertising. Are you thinking about grocery store advertising ?

Small Business 78

Small Business Marketing Social Media Advertising 78

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website. Have an SEO Friendly Website. More info is here.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website . Tips for making an SEO friendly website – .

Delivery 98

Delivery Marketing Social Media SEO 98

The Restaurant Times

JANUARY 18, 2022

Effective marketing, whether through digital platforms, email campaigns, advertising, or other means, makes all the difference in attracting repeat visitors. . The goal here instead is to position your business as the most appropriate option for local enquiries using off-site SEO. Menu Engineering . Search Engine And Websites

Marketing 52

Marketing Social Media SEO Email Marketing 52

Modern Restaurant Management

MAY 18, 2021

Through this lens, menu optimization will be a key factor in converting sales – everything from menu item placements and layout, to hi-res, quality food and beverage images, and even enhanced copy writing to ensure accurate description of food and beverage offerings.

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

The Restaurant Times

SEPTEMBER 22, 2021

After you have mastered the menu, location, and interior, it is now time to make your website complement it. A detailed menu page is undoubtedly one of the most crucial features of a restaurant website. SEO aids in the visibility and attraction of visitors to your restaurant’s website. Source: Starbucks website.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. Once you’ve decided on a color scheme, stick with it and use it everywhere.

Marketing 172

Marketing Social Media SEO Customer Experience 172

Next Restaurants

OCTOBER 31, 2019

As they scan reviews and browse your menu, they make a choice based on the strength, or weakness, of your online presence. of restaurant advertising channels. Or promote restaurant deals like $2 Taco Tuesday or your happy hour menu. Reveal useful content to them in a recipe series featuring your most popular menu items.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. It is also highly recommended to include your contact information on the listing, including your website URL or a link to your menu page, your phone number, and your restaurant’s address.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

SEPTEMBER 16, 2020

Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants should advertise what precautions they're taking to keep people safe. Jon Torres, Founder of JonTorres.com, a digital marketing and SEO agency.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Restaurant Clicks

NOVEMBER 5, 2017

SEO – Search engine optimization. PPC – Pay per click (advertising). Post a contest to name a new cocktail for the upcoming seasonal menu. The winner gets their name in the menu and a gift card. Facebook prefers engagement over advertising posts. SEO – Search Engine Optimization.

Marketing 61

Marketing Email Marketing SEO Social Media 61

BNG Point of Sale

SEPTEMBER 8, 2021

Search engine optimization begins with your website, specifically with your web optimization (SEO). Your website will not be found by search engines if it is not SEO-friendly. Begin with a good base of knowledge: look to Google’s SEO guide. Advertising is the secret to growth for countless businesses.

Delivery 52

Delivery Point of Sale Food Online Ordering 52

The Restaurant Times

OCTOBER 5, 2021

A good website, coupled with a great SEO strategy will help generate new leads, thus reaching a larger audience. Search Engine Optimisation or SEO. One can hire SEO specialists for increasing your online visibility. Before you dive into this world, make sure you have a simple yet engaging website for your restaurant business.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

The Restaurant Times

DECEMBER 21, 2021

Deploying a niche cloud-based software will help you consolidate orders from different aggregators, assist in inventory management, support centralized order tracking, and integrate multi-brand ordering and menu integration. Consider paid advertising to boost traffic. Source: Wamda. Locating The Kitchen Strategically.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Harbor Touch

JUNE 6, 2017

Complete your Restaurant Menu. You’ll want to create a restaurant menu that is clear, concise, and easy to read. It’s also a good idea not to have too many menu items. Depending on the system, It can take 3-4 weeks or longer in some cases to get a new point-of-sale system programmed with your menu and installed.

License 90

License POS Point of Sale Advertising 90

Sling

JULY 4, 2021

Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. Contact a local SEO business or go the DIY route instead. For two, if you incorporate SEO best practices (and you should), you can acquire readers who may become patrons. Establish a secret menu.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. Did you miss our new menu item? Guess how many items are on our menu? Ready to take the plunge and create a website with an online menu, blog, and beautiful photos? You choose.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Gourmet Marketing

FEBRUARY 24, 2021

For restaurants, these issues can be viewing a menu, ordering online, or making a reservation. Use a consistent navigation menu on all of your website pages. Your website should operate in a predictable way – navigation on top or on the burger menu. Why is ADA Compliance Important to Boost Restaurant Business?

SEO 52

SEO Online Ordering Mobile Ordering Customer Experience 52

Gourmet Marketing

FEBRUARY 24, 2021

For restaurants, these issues can be viewing a menu, ordering online, or making a reservation. Use a consistent navigation menu on all of your website pages. Your website should operate in a predictable way – navigation on top or on the burger menu. Why is ADA Compliance Important for Your Restaurant?

SEO 52

SEO Online Ordering Mobile Ordering Customer Experience 52

The Restaurant Times

JANUARY 28, 2022

But have you figured that one thing on your menu that people will be eager to come back for? Others never touched advertising or social media, and they have always been the locality’s hottest spot for decades. Is your menu, interior, food, ambience, and the complete customer experience in sync with a theme that you had in mind? .

Marketing 52

Marketing Social Media Email Marketing Customer Experience 52

The Restaurant Times

SEPTEMBER 30, 2021

Social network timelines are algorithmic, and for that, you will need a social media advertising strategy that syncs well with your posted content. Because Google business accounts have excellent local SEO, the information you give will rank higher than that of other websites. . Source: Synup. Iconosquare . Google Ads.

Social Media 59

Social Media Website Management Online Ordering Customer Service 59

Restaurant Engine

OCTOBER 28, 2020

Highlight and advertise your food truck with your website hub. You’ll want to post photos of your truck at different locations, share photos of your menu, and you can even highlight customers enjoying their food. #2: 5: Menu Showcase. Another benefit of having a website is the ability to highlight your menu. 10: Catering.

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78

Restaurant365

DECEMBER 4, 2020

Then, with revised forecasts, you can look to adjust your menu, food costs, and labor spend to match your new projections. Maintaining accurate, profitable menu pricing and planning. If your restaurant pivoted toward off-premise channels like takeout and delivery, it is likely that you have had to adjust your menu in 2020.

2021 78

2021 Operations Mobile Ordering Social Media 78

Restaurant365

NOVEMBER 19, 2019

Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items. With customers demanding more accountability and transparency, flexibility in making menu updates has become a necessity.

Operations 92

Operations 2020 Mobile Ordering Social Media 92