SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns. Direct Mail.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The purpose of this strategy is to attract customers to your restaurant. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Indoor Media

JUNE 28, 2021

As long as you, as someone who works at or runs an auto body shop, can attract customers, business should be good. If you’re talented, thorough, and efficient in your work (and your customer service is solid), people will keep coming back. The challenge is attracting those customers in the first place.

Advertising 78

Advertising Loyalty Program 2007 Customer Service 78

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. More consumers are looking to interact with brands on social media platforms. Begin a Loyalty Program.

Marketing 190

Marketing Loyalty Program Social Media Online Ordering 190

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Bingage

JULY 18, 2023

Starting an online business is easy but the most difficult part is getting customers and increasing sales. Because In today’s highly competitive online business landscape, driving sales and attracting customers in business is crucial for success. This automation increases customer engagement and boosts conversion rates.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. While customer acquisition is critical to running a business, many owners overlook how important their existing customer base is to their bottom line. Start a restaurant loyalty program.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Clover - Restaurants

MAY 10, 2024

Research from payment global analysis firm PYMNTS shows in May 2023: 37% of diners found restaurant information on social media, with even higher numbers for younger generations (42% for Generation Z and 46% for Millennials). Digital marketing also helps you build stronger relationships with your current customers.

Marketing 52

Marketing Email Marketing Social Media POS 52

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Do We Own Our Customer Data?

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Don’t Ignore Loyal Restaurant Customers. Rewards for Loyal Customers.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Bingage

JULY 18, 2023

Starting an online business is easy but the most difficult part is getting customers and increasing sales. Because In today’s highly competitive online business landscape, driving sales and attracting customers in business is crucial for success. This automation increases customer engagement and boosts conversion rates.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

DECEMBER 28, 2020

I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. The younger generations don’t just want great food, they expect memorable experiences. Britt Mills, Senior Director of Customer Experience at Mobiquity.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

Marketing 191

Marketing Email Marketing Loyalty Program Social Media 191

Social Hospitality

OCTOBER 21, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. The answer is social proof.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Operations have shifted to a more digital experience. It’s clear that not only have data practices changed, but so has customer behavior. Zero-party data is any data a customer chooses to share with a brand in some sort of value exchange.

Marketing 204

Marketing Email Marketing Loyalty Program Point of Sale 204

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes. Let’s redefine your digital dining experience.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Social Hospitality

SEPTEMBER 3, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. The answer is social proof.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

7 Shifts

DECEMBER 18, 2019

Hootsuite’s top three benefits of implementing a UGC strategy include: Promoting authenticity; Building trust; and Driving purchasing decisions Put UGC to work for your restaurant by inviting diners to post a photo of their lunch on social media (tagging your business, of course) for a chance to win a meal on the house.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Open for Business

APRIL 3, 2023

For restaurants, it’s an experience, not just the food or the hospitality, notes Green Seed Group. Social media A savvy social media presence can be a super effective way to market a restaurant. Use social media often to shout out what makes your restaurant special and get the word out about promotions.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Lavu

NOVEMBER 17, 2023

Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Despite industry challenges, efficient operations and customer engagement help fast-food chains thrive. Casual Dining Restaurants Casual dining restaurants offer relaxed atmospheres with moderately-priced menus.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Modern Restaurant Management

JANUARY 6, 2022

The restaurant industry has survived nearly two years of the global pandemic, adapting to ensure they provide the best possible experience for new and returning customers. Customers are craving convenience, now more than ever. When customers order for delivery, they spend an average of $32 per order.

2022 198

2022 Online Ordering Loyalty Program Customer Experience 198

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? Also, a surefire way to inspire brand loyalty means reaching your consumers in areas they frequent, such as a local supermarket chain. Loyalty Cards. Members-only programs not only create proud, card-carrying members, they build—and reinforce—customer loyalty.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Indoor Media

SEPTEMBER 26, 2017

That means you have to find ways to get new customers through the door. What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Custom-Printed Receipts.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

The Rail

MARCH 21, 2023

In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs. By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

OCTOBER 31, 2022

Include a headshot, quick bio, and list of relevant experience. This covers the customer base you're hoping to appeal to, your position in said market, and what you'll do to catch people's eyes. Who is your target customer? US Chamber: 64 Grants, Loans and Programs to Benefit Your Small Business. Sample Menu.

Point of Sale 397

Point of Sale Back of House Document Download 397

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. They use email, SMS marketing tools, online advertising, and other tactics, typically known as multichannel marketing. Was the initial offer tailored to them as a guest?

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Restaurant365

APRIL 20, 2022

Those feelings are well-placed because those return customers spend an astonishing 67 percent more than a new customer during a visit! Why is customer retention important? Customer retention statistics show that 65% of a company’s business comes from existing customers. Consistency is king in customer retention.

Loyalty Program 78

Loyalty Program Customer Service Employee Relations Customer Experience 78

The Rail

JANUARY 9, 2024

Make sure your restaurant has plenty of places to sit in the restaurant that are cozy, like booths or cushioned chairs, and promotes a peaceful dining experience is key. Offer Senior Discounts Another great way to draw in silver spenders to your restaurant is to offer age-specific discounts or loyalty programs.

Loyalty Program 59

Loyalty Program Social Media Website Management Back of House 59

Next Restaurants

OCTOBER 31, 2019

An online presence that builds loyalty, hype and grows your restaurant business. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. Post Consistently on Your Restaurant’s Social Channels. There’s a good reason food accounts succeed on social media.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84