Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Next Restaurants

JUNE 30, 2020

carminesnyc reposted customer content on their Instagram Stories to highlight their charitable efforts during the pandemic. Advertise & Promote Your Restaurant on Social Media. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

Restaurant Engine

OCTOBER 28, 2020

Highlight and advertise your food truck with your website hub. Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. When you put Google Maps on your website, your customers can find your food truck easily. 3: Marketing Hub.

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. Offer a Wi-Fi Exchange. Offer Delivery.

2020 94

2020 Marketing Email Marketing Social Media 94

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." Mixed take-out bag.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Restaurant Engine

JULY 28, 2021

You know that offering your customers specials is a terrific marketing tool. It increases customer loyalty and retention. In addition, the recipe costing card can help you determine what your customers are actually purchasing. Know What Your Customers Want. For some of your customers, specials are discounted meals.

Specials 111

Specials Pricing Email Marketing Advertising 111

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

BNG Point of Sale

OCTOBER 8, 2021

Mobile POS For Retail: How Retail Businesses Boost Sales with Mobile Devices. It’s called Mobile POS. As a shopper, you’ve likely already seen Mobile POS used in stores, such as the Apple store, and how it facilitates a smooth ordering process. What is Mobile POS? What is Mobile POS?

Retail 52

Retail POS Mobile Ordering Cash Management 52

Restaurant365

NOVEMBER 19, 2019

Employees determine the customer service experience in a restaurant. Restaurants are also experimenting with offering health benefits or commuter subsidization to help supplement hourly wages and retain employees. To prepare for the new year, restaurant owners, operators, and managers need to start planning now.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2: 2: Hashtags Help Garner New Customers. 3: Geotags Gain Local Customers. 1: Instagram is Cost Effective.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

Marketing 52

Marketing Social Media SEO Email Marketing 52

Restaurant365

DECEMBER 4, 2020

This includes enforcing health requirements with your employees, and also making sure to communicate your policies to customers. Customer behavior isn’t something that will likely change overnight, so a challenge in 2021 will be to instill customer confidence in your business while still maintaining healthy operations.

2021 78

2021 Operations Mobile Ordering Social Media 78

Ordyx

APRIL 25, 2019

If you’re in the restaurant business, you know there’s simply no substitute for excellent customer service. Great customer service produces customer loyalty and fans happy to spread the word about your business. Online Ordering Online ordering has become a byword for customer convenience among many restaurateurs.

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. This is why branded, commission-free online ordering will be instrumental as you open your doors. . Gather valuable marketing data to grow your budding customer base.

Online Ordering 78

Online Ordering Mobile Ordering Email Marketing Food Order 78

Next Restaurants

NOVEMBER 6, 2019

Office holiday parties are often a big draw for restaurants that cater, so it’s important to know the ins and outs of how to successfully set yourself up for catering jobs, and how to market your business to draw in more events throughout the holiday season. One of the best things to do is to market any holiday specials you might have.

Catering 73

Catering Marketing Social Media Email Marketing 73

Web Diner

JUNE 14, 2021

Now, more than ever, their marketing efforts might be the difference between them remaining in business or closing shop forever. Given that most marketing efforts have gone digital, most restaurants have channeled most marketing efforts to social media. Earning your customer’s trust.

Design 36

Design Social Media Mobile Ordering Uniforms 36

Web Diner

SEPTEMBER 17, 2020

Here is all you need to know to develop restaurant marketing strategies for the new economy. Someone once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” It is vital to optimize and establish new restaurant marketing strategies for the new economy.

Marketing 36

Marketing Email Marketing Social Media Online Ordering 36

Ordyx

JUNE 12, 2019

Whether you want to create a mobile eatery with a food truck or buy a storefront to turn into the restaurant of your dreams, there are several things you can do to keep the costs down. ​It is crucial to think about the details, however, and to stay on a budget as you consider things like marketing and advertising or labor costs.

Food Truck 52

Food Truck License Email Marketing Mobile Ordering 52

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Operations 352

Operations Management Management Mobile Ordering 352

ExactHire - Restaurants

FEBRUARY 4, 2020

Even when it’s an “employer’s job market,” filling open positions is a difficult, often times unpredictable, challenge. Today’s tight job market adds more difficulty to this challenge, as most job seekers have multiple job options. Offer an enticing perk (and easy method) to respond to the advertisement.

Hiring 52

Hiring Hospitality Recruiting Email Marketing 52

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

Modern Restaurant Management

SEPTEMBER 30, 2020

More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. The top choice by far was having a culinary experience similar to eating at the restaurant. restaurants are very likely to have fewer dine-in customers this fall/winter than usual.

2020 189

2020 Mobile Ordering Guest Recovery Customer Service 189

Restaurant365

JANUARY 27, 2022

Restaurant operators have chosen to go digital to ensure customers’ health and safety as these touchless menus can help mitigate virus spread. In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Modern Restaurant Management

APRIL 2, 2020

Rally for Restaurants is a grassroots movement built to support local restaurants and stimulate cash flow by encouraging consumers to order takeout and delivery so the foodservice community can count on the income to keep their businesses running. ” NCR wants to help its restaurant customers during this difficult time.

Healthcare 206

Healthcare Employee Relations Online Ordering Customer Service 206

Modern Restaurant Management

DECEMBER 23, 2019

Who can blame you for wanting a small slice of such a big market? Even if you’re running a brick-and-mortar restaurant, your brand needs to be in all the places your customers are. Today’s customers expect a dual online/offline experience for all companies.

Social Media 173

Social Media Customer Experience Customer Service Small Business 173

BNG Point of Sale

APRIL 22, 2020

Handheld POS Systems Are A Popular Option For Mobile Businesses, Learn More About How They Work. Own a restaurant that requires a mobile point of sale system? Curious what value they can bring to your mobile business? The investment in a good handheld POS System to improve your mobile business is one without regrets.

POS 86

POS Loyalty Program Point of Sale Mobile Ordering 86