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How Fast-Food Apps Took Over The Drive-Thru

EATER

Today, fast-food apps are essentially a 21st-century iteration of the loyalty program, a marketing tool that retailers have used for more than 100 years to keep customers coming back. Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. With this restaurant advertising idea , you can leverage the power of social proof and user-generated content to attract new customers. Include your restaurant's name, address, phone number, and website.

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January/February 2020 Legal Update

Modern Restaurant Management

A customer had sued Subway based on text messages he received through a T-Mobile coupon promotion, in which T-Mobile sent subscribers a weekly coupon or discount for “T-Mobile Tuesday.” ” The district court dismissed the case for failure to state a claim against Subway, and the Seventh Circuit affirmed the decision.

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Marketplace Collection Laws Present Unique Challenges for the Restaurant Industry

Modern Restaurant Management

Marketplace collection or “marketplace facilitator” laws require that certain marketplaces—such as online platforms connecting retailers with customers—collect and remit sales tax on behalf of the retailers or restaurants (marketplace sellers) making sales through the marketplace.

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4 Steps to Evaluate Coupon Advertising

Indoor Media

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. I’m sure you know how important making profit is, but you may not understand how exactly to measure the return on investment (ROI) for a coupon advertising campaign.

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Coupon Advertising: 3 Ways to Reach Your Next Customer

Indoor Media

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards. Online Presence.

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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. Normally, 42 percent of diners expect their pizza to arrive within 30 minutes.

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