Modern Restaurant Management

DECEMBER 17, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. In 2025, restaurants need to have a plan in place that ensures they are effectively managing inventory and redirecting unused, still edible food to donations.

2025 419

2025 Loyalty Program Customer Experience Online Ordering 419

7 Shifts

NOVEMBER 24, 2024

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

NOVEMBER 25, 2024

Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. One of the most debated strategies is dynamic pricing, which adjusts based on demand and other variables. Here are three key strategies: 1.

Pricing 446

Pricing Food Airlines Point of Sale 446

Modern Restaurant Management

JUNE 2, 2025

The survey of 1,000 working-age consumers also explores the specific tactics consumers are using to reduce the cost of dining out, providing insights for restaurants as they adapt their strategies. Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty.

Menu 428

Menu Innovation Loyalty Program Fast Casual 428

Modern Restaurant Management

JUNE 24, 2025

In an industry where margins are razor thin and customer expectations are insanely high, the divide between marketing and operations is no longer sustainable. These two functions have always been interdependent, but few brands take advantage of the opportunities of those functions actually working together. It’s shocking, really.

Operations 294

Operations Marketing Customer Experience Loyalty Program 294

Modern Restaurant Management

DECEMBER 19, 2024

While specializing in a specific area of cuisine can be effective, designing a menu that offers a variety of dishes opens the door to new demographics, foot traffic and brand loyalty. A standout menu is no longer just a necessity — it’s a critical asset for success.

Dietary Restrictions 417

Dietary Restrictions Influencer Customer Experience Menu 417

Modern Restaurant Management

JUNE 3, 2025

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. Are you confident your current strategies are hitting the mark? Investing in the best possible marketing resources within your budget can lead to greater returns.

Marketing 380

Marketing Loyalty Program Email Marketing Customer Experience 380

Modern Restaurant Management

JUNE 27, 2025

“Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, At the same time, U.S. chain sales grew just 3.1 percent in 2024 — falling short of the 4.1

Loyalty Program 371

Loyalty Program Customer Experience 2025 Customer Service 371

Modern Restaurant Management

MARCH 3, 2025

Building an unforgettable restaurant brand requires consistent, strategic messaging that captivates and connects with guests. The Charlotte-based hospitality branding agency has a wealth of experience developing comprehensive hospitality concepts. It’s a blend of strategy and creativity – two key elements in great branding.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

FEBRUARY 25, 2025

This shift demands a new approach to local marketing – one that prioritizes and enables nuanced queries, hyper-local engagement, and AI-powered discovery. percent of searches were non-branded. Each requires a specific strategy. SOCi's 2024 Local Visibility Index (LVI) reveals that the U.S.

SEO 324

SEO Social Media Customer Experience Customer Service 324

Modern Restaurant Management

JULY 11, 2025

Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. It demonstrates the hard work you do and is usually the main reason why the guests choose to visit. According to the 2024 TouchBistro Diner Trends Report, 85 percent of diners in the U.S.

Menu 221

Menu Marketing Email Marketing Seasonal Menu 221

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025 275

2025 Loyalty Program Email Marketing Customer Experience 275

Modern Restaurant Management

DECEMBER 23, 2024

Automation as a Core Strategy Automation technology is no longer a futuristic concept—it’s a necessity. In 2025, the brands that win will be those that turn data insights into meaningful guest interactions. As we navigate these changes, one theme stands out: innovation.

2025 346

2025 Hospitality Bar Customer Experience 346

Modern Restaurant Management

MARCH 31, 2025

As the restaurant industry continues to evolve in 2025, effective legal strategies are more important than ever for operators aiming to grow and scale their businesses properly. Regularly reviewing and updating your FDD in response to industry and/or government changes will help protect your brand as you scale.

Franchise 221

Franchise Franchising Restaurant Law Cash Management 221

Modern Restaurant Management

MARCH 18, 2025

2025 is as nuanced a year as brands have ever seen with consumers behaving and setting expectations in opposing ways. Brands that will thrive are those who embrace these contradictions as opportunities. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?

2025 322

2025 Sustainability Social Media Customer Experience 322

Modern Restaurant Management

MAY 12, 2025

The restaurant industry's competitive landscape for mealtime dollars is changing fast, and it's no longer brand against brand. Pre-packaged meals, made-to-order sandwiches, fresh salads, and even hot food bars are no longer afterthoughts—they're part of a growing meal strategy. The 2,000 U.S.

Retail 354

Retail Marketing Fast Casual Customer Service 354

Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. To learn more about the plans for the growing brand, Modern Restaurant Management (MRM) magazine spoke with Araque and Gonzalez. Why you wanted to franchise.

Franchise 221

Franchise Franchising Social Media Influencer 221

Modern Restaurant Management

APRIL 14, 2025

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer.

Loyalty Program 332

Loyalty Program 2025 Mobile Ordering Fast Casual 332

Goliath Consulting

FEBRUARY 8, 2025

Shaquille ONeal: The Power of Brand & Expansion Shaqs larger-than-life personality extends beyond basketball and into his growing restaurant empire. Shaqs hands-on involvement in branding and expansion has made Big Chicken a rising player in the competitive fast-casual market.

Fast Casual 221

Fast Casual Sports Franchise Franchising 221

Goliath Consulting

FEBRUARY 19, 2025

The most effective fractional CFOs excel at: Strategic Financial Planning: Developing comprehensive financial roadmaps that align financial strategies with marketing, branding, and operational goals and growth objectives while identifying potential risks and opportunities.

Cash Management 243

Cash Management Leadership Seasonal Menu Sustainability 243

Modern Restaurant Management

MARCH 5, 2025

A hybrid model where we control production while also offering co-packing services to other growing brands looking to scale without compromising quality. What starts as a passion for quality, craftsmanship, and unique flavors often turns into a logistical challenge when demand grows beyond the capacity of a single storefront or kitchen.

Food 322

Food Back of House Consumer Goods Kitchen Safety 322

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 30, 2024

" Across different regions, Circana is seeing distinct strategies and consumer responses to value in the foodservice sector: Asia Pacific : While inflation has impacted the region, consumers are increasingly seeking value through promotions like snacking deals and combo offers. ." yuan meal deals proving particularly popular.

Loyalty Program 251

Loyalty Program Consumer Goods Customer Experience Pricing 251

Modern Restaurant Management

OCTOBER 11, 2022

For the past several years—and especially since the pandemic—restaurant brands have focused on enhancing digital experiences that allow them to offer more off-premise options and streamline operations to address staff shortages. These communications were heavy on discounts and had little brand voice or personality.

Social Media 542

Social Media Email Marketing Customer Experience Communication 542

Goliath Consulting

MAY 26, 2025

The wrong hire can lead to off-brand posts, low engagement, and wasted effort. Heres how to find a creator who truly understands your brand and can help turn followers into loyal guests. Heres how to find a creator who truly understands your brand and can help turn followers into loyal guests.

Hiring 221

Hiring Social Media Fast Casual Email Marketing 221

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Its a strategic tool to attract new customers, build brand loyalty, and create memorable experiences that keep people coming back. The more personality you infuse into your feed, the stronger your brand becomes. How Often Should You Post?

Social Media 195

Social Media Marketing Email Marketing Influencer 195

Modern Restaurant Management

MAY 28, 2025

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. Our proprietary data shows search impressions are down 10 percent year-over-year, and multi-location brands are feeling the impact. "At SOCi, we’ve been keeping a close eye on this shift.

Social Media 251

Social Media Marketing SEO 2025 251

Modern Restaurant Management

MAY 30, 2025

With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. This can present serious issues for a business.

Customer Experience 251

Customer Experience Customer Service Social Media Email Marketing 251

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Get the Basics Right. Build and Optimize Your Website.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

MARCH 11, 2022

There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. Increased Emphasis on Online Ordering.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

Modern Restaurant Management

NOVEMBER 14, 2024

We believe that having those additional insights allowed operators to be more accurate and specific in their marketing, and that was the deciding factor in successful campaigns." "Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns."

Loyalty Program 251

Loyalty Program 2025 2024 Communication 251

Modern Restaurant Management

JULY 29, 2022

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. In 2021, QSR brands spent an estimated $1.8 How do brands know if their media spend is making an impact with diners? The Brand-Building Benefits of Advertising.

Advertising 522

Advertising Take-out Marketing Social Media 522

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195