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Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. According to the 2024 TouchBistro Diner Trends Report, 85 percent of diners in the U.S. A good design and descriptive language will significantly impact your restaurant's success.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. To do so, you must have an optimized website and engaging social media profiles.
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09, 2025 Facebook Twitter LinkedIn Kraft Heinz Versatile, consistent, and built for culinary creativity, Philadelphia Cream Cheese is The Original that chefs trust to do it all.
The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. per share for the online ordering and payment company just four years after Olo went public.
Pat Cobe, senior menu editor of Restaurant Business, was taken with the number of chains offering burgers and hot dogs as specials, iconic July 4th food that’s extending throughout the month. The pair discussed new offers from Carl’s Jr., Applebee’s, Shake Shack and other concepts. Just ask McDonald's and Starbucks.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. Its return is part of a stepped-up focus on affordability at the brand since the pandemic.
The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. At the same time, Kahn was working on revamping the simple syrups, developing them in house and creating flavors like habanero, ginger and lavender to add complexity and more customization to the margarita lineup.
Other brands are winning with new, more sustainable business models. Premium Financing The difficult operating environment hits once-untouchable Chipotle The Bottom Line: The fast-casual burrito chain, which thrived during the Great Recession and shrugged off the pandemic, is suddenly on the defensive.
Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the online ordering giant will continue its quest for “hospitality at scale” under a new owner. That outsider has now left, leaving the company with more uncertainty. That doesn’t mean it’s not expensive there.
Specifically, Brix plans to expand Friendly’s, an East Coast diner chain, into Southern markets including Georgia, the Carolinas and Texas. Kohli plans to continue growing Brix’s restaurant network and will also look for more brands to acquire. Kohli started at Friendly’s as a waiter at age 15 and began operating locations in 2009. “I
Domino’s Chief Marketing Officer Kate Trumbull said in a statement that there are 34 million potential combinations of one of the chain’s pizzas, effectively making this a discount on 34 million products, at least through Aug. The deals intensify a tradition of value marketing in the pizza business. Little Caesars is offering a $9.99
When producing THC beverages, manufacturers formulate the cannabinoids specially, allowing them to be dissolved in water. By 2024, 24 states, three U.S. This expanding legal framework provides a large market for THC beverages, as it is now legal for them to go onto menus and be sold for non-medical purposes.
2024 was a tough year for restaurants. But it wasn’t quite so bad for fast-casual concepts , which outpaced other categories with 9% growth in 2024, according to Technomic. By Heather Lalley on Jun. 06, 2025 Facebook Twitter LinkedIn Chipotle rose to No. Segment leader Chipotle Mexican Grill rose to No. Have consumers moved on?
The good news for Crumbl, however, is that the company’s profitability did improve in 2024, and by quite a bit. After adding 264 locations in 2022 and 281 in 2023, Crumbl added just 87 new restaurants in 2024. It also spent a lot of time marketing and added new types of desserts such as pies and cakes to its lineup.
That led to selling bagels at farmers markets. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.” The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. We’d sell out. We went full bagel,” he said.
billion in 2024 and are expected to top $3 trillion by 2028, the report said. C-store foodservice grew 5% last year and is on pace to grow another 5.7% this year, according to the 2025 Convenience Store Trends Report released Tuesday by customer experience solutions and mystery shopping firm Intouch Insight.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. The rise of this new model could require restaurant marketing departments to change how they develop campaigns and spend their digital ad dollars. This has led to a lot of half-baked products hitting the market.
The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. But Tampa-based Greenlane is among a growing number of fast-casual concepts making freshly prepared salads a drive-thru option. All are company owned and there are no plans to franchise.
Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again. Consumers still want great in-store experiences, even if they don’t always use them.
This seems to be the next iteration of BK’s 2024 Million Dollar Whopper promotion, in which Royal Perks loyalty members could submit new flavor ideas for the Whopper with the chance to win $1 million. sandwiches with purchase to a $0.01 Whopper sandwich each week for a year, among other giveaways.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | They specialize in breakfast staples, homestyle favorites and homey atmospheres—Perkins largely in the Midwest and East Coast and Huddle House in the South. That means you can now get boba at Perkins.
Those aggregators have become vital for Domino’s market share, and other chains too. Premium Financing Once a skeptic, Dominos embraces third-party aggregators The Bottom Line: The pizza chain’s deal with DoorDash appears to be working as expected, according to the data firm M Science. Whether theyre working is another thing.
The company under former CEO Chidsey, whose job was to guide the company through a sale process, upgraded the menu, improved marketing and reorganized the corporate structure. Those aggregators have become vital for Domino’s market share, and other chains too. Subway operates another 16,000 locations outside the U.S.,
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. Sam Altman, the CEO of OpenAI and an existing Coco investor, contributed to the fundraising round. Members help make our journalism possible.
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It’s easy to score what’s marketed as a Dubai Chocolate Bar at specialty retail food stores; in New York City a 7-ounce bar sells for about $19. You can also buy them on Amazon and at some Costco locations.
In the first week, Lime Fresh sold over 300 pizzas with no marketing, “which is pretty good for a taco stand,” said Pavano. Now the marketing push is on, and there’s a possibility of line extensions if the sales support that move. Those aggregators have become vital for Domino’s market share, and other chains too.
marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.
Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. . By Timothy Inklebarger and Joe Guszkowski on Jun. billion and international food delivery service Deliveroo for $3.9
The company’s real versus its perceived value could suggest marketing issues, for instance. That matters in the current environment, and it has generally helped Chipotle weather storms. None of this isn’t to say that there aren’t potential issues with the fast-casual chain.
Formerly with Yum Brands, Davenport worked with Pizza Hut for more than nine years, including as managing director for global franchise markets and managing director for the Middle East, Turkey and Africa. Bailey Richard is the new director of marketing, communications and compliance. and Hardee’s. Have consumers moved on?
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Giovanna: What makes date night extra special is we both know the extra effort that were putting in to think of what we want to eat, prep it, cook it, clean up after ourselves. both 38 Lawyer and marketing director Together for 12 years, married for seven years Denver What does date night mean for you? and Miles D.,
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market Subway names Jonathan Fitzpatrick CEO The late chef Michael Chiarello's estate files lawsuit to prevent alleged hostile takeover of assets by investors Leadership BJ’s Restaurants, Shake Shack, Bonchon and more make executive moves Executive Summary: Here are the latest leadership changes in the restaurant industry.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Special events have become a big reason for going out, making unique dining experiences more important than ever. In 2024, we launched Mad Dash, which totally changed curbside pickup.
Amber Polk , who was director of catering, is stepping into the role of vice president of sales and marketing. And joining the team is Frances Siria, who is director of marketing. Christine Allen , who has been in customer relations for 11 years, replaces Polk as director of catering.
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Last month, DoorDash announced plans to acquire reservations and marketing service SevenRooms for $1.2 It will allow DoorDash to help restaurants grow their on-premise business by turning reservations data into targeted marketing opportunities. billion in a deal that officially closed last week.
Continue to Site >>> Menu So much for the consolidation trend Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains Top 100 Independents Future 50: Emerging Brands Same-store Sales (..)
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