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How to Turn Your Menu into a Marketing Tool

Modern Restaurant Management

Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. According to the 2024 TouchBistro Diner Trends Report, 85 percent of diners in the U.S. A good design and descriptive language will significantly impact your restaurant's success.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. To do so, you must have an optimized website and engaging social media profiles.

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Waffle House lifts 50-cent egg surcharge as prices fall

Restaurant Business

Continue to Site >>> Menu Waffle House lifts 50-cent egg surcharge as prices fall Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains Top 100 Independents Future 50: Emerging Brands (..)

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Five Ways With Philadelphia

Restaurant Business

09, 2025 Facebook Twitter LinkedIn Kraft Heinz Versatile, consistent, and built for culinary creativity, Philadelphia Cream Cheese is The Original that chefs trust to do it all.

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Olo to be sold to an investment firm in $2B deal

Restaurant Business

The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. per share for the online ordering and payment company just four years after Olo went public.

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How Cracker Barrel chef Matt Banton is expanding the flavor portfolio

Restaurant Business

Pat Cobe, senior menu editor of Restaurant Business, was taken with the number of chains offering burgers and hot dogs as specials, iconic July 4th food that’s extending throughout the month. The pair discussed new offers from Carl’s Jr., Applebee’s, Shake Shack and other concepts. Just ask McDonald's and Starbucks.

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Olive Garden sales surge on delivery and free take-home meals

Restaurant Business

The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. Its return is part of a stepped-up focus on affordability at the brand since the pandemic.